In this course Mike Dry and Andy Culligan team up to explain the benefits website visitor identification has for marketers.
Our marketing users love Leadfeeder because who wouldn’t want to put a company name to otherwise anonymous traffic? But there’s much more to it than that.
In this course you will learn how marketers can use visitor identification for a whole array or marketing activities ranging from getting better ROI data about your campaigns and content pieces, to gaining useful insights about your traffic sources, to implementing and scaling account-based marketing campaigns.
Say goodbye to confusing analytics tools that provide information you can get from Google Analytics or built-in social insights.
Your analytics tools should go beyond the basics and reveal valuable data that expands on what you already know — not give you more of the same low-quality information.
Our business-to-business (B2B) visitor identification software digs deeper and shows you detailed campaign analytics, such as:
Can your data do that?
We didn’t think so. 😉
Whether you’re a current Leadfeeder customer who wants to expand your marketing skills or a prospective B2B marketer curious about our tool’s benefits, we’ve got you covered.
In this Leadfeeder for Marketers course on Leadfeeder Academy, customer success lead Mike Dry and chief marketing officer Andy Culligan discuss essential marketing basics, like:
Now that you’ve crushed this class, browse the courses below to polish your skills.
Leadfeeder is a robust lead generation tool for sales professionals and marketers and provides context to your anonymous website traffic.
Learn the ins-and-outs of Leadfeeder to ensure you make use of all the tools available to you through the platform. Choose from six different languages to view the demos.
To master lead generation, you’ll need a foundational understanding of the basics.
Learn what leads and feeds are, how to measure lead quality, and Leadfeeder best practices to help you get started.
Sales prospecting is among the most dreaded tasks in sales, but it doesn’t have to be.
Understand all the information you can see with a given lead in Leadfeeder, including how to combine your efforts with Linkedin to find appropriate contacts.
You’ll also learn the most effective ways to research potential prospects and organize your leads with tagging automation.
New to the sales process?
Learn the primary roles of a sales development rep (SDR) and how an SDR uses Leadfeeder to meet goals and targets.
To qualify a lead, you must have an ideal customer profile (ICP), or a set of specific criteria that define the target customer(s) you want to work with.
Siloed marketing and sales teams are a common problem in the industry. Both are integral parts of the lead generation and sales process. And this lack of alignment can be disastrous for your business.
Discover how to bring your marketing and sales teams together with quality shared data by using Leadfeeder.
To improve workflow efficiency, Leadfeeder integrates with the most popular customer relationship management (CRM) platforms.
Learn the basic integration settings offered and advanced uses of Leadfeeder with your CRM features, like lead automation.