Head of Product Marketing

We are looking for a talented individual to join our team.

Location: Remote, Europe

How our Remote Team Stays Connected Across 25 Countries (and Counting)!

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Who We're Looking For

At Leadfeeder, we hire talented, motivated movers, shakers and thinkers who believe in our vision to help businesses maximize sales through identifying, qualifying and connecting with the companies visiting their website. Our philosophy is to challenge the norm, be a changemaker and be part of a remote team that isn’t deterred by time, borders or language.


Why Choose Leadfeeder

Leadfeeder is a remote-first, market-leading company with a solid, scalable business model. We have focused on sustainability whilst maintaining hyper-growth. In 2020, Leadfeeder has successfully moved from start-up to scale-up, and now we need to find the right talent to fuel our next stage of growth. We are currently a diverse team of over 100 people in 25 countries, with the aim to double our size by 2022.

Requirements:

  • Lead the Go-To-Market strategy for new products and features.
  • Develop and refine product positioning based on customer research & product vision, partnering with both Product and senior leadership teams.
  • Create and execute marketing strategies that drive awareness, engagement and product adoption.
  • Develop an understanding of our customer base to inform product messaging and feature prioritization.
  • Build a thorough understanding of Leadfeeder’s customer use cases & value proposition.
  • Ensure all product-related content addresses the product value in the language of our customer. This includes: product video, newsletters, webinars, case studies, blog posts and more.
  • Gather market intelligence to help our team develop a better product and sell more effectively.

Skills And Experience:

  • 4+ years experience in a Product Marketing role
  • A thorough understanding of Product marketing, having focused on: go-to-market, message and positioning, sales enablement, market research and campaign management.
  • 2+ years experience in a fast-paced SaaS company
  • Ability to thrive in a high-growth environment
  • Engaging storytelling & communication skills
  • Experience using a customer communication tool such as Intercom is ideal
  • A proven understanding of how to translate product messaging into marketing collateral, including video creation.
  • Experience in cross-functional collaboration
  • Excellent written and spoken English skills

Benefits:

  • The chance to work with a very knowledgeable, high-achieving, and fun team
  • An international, diverse, fast-paced, and results-oriented work environment
  • The opportunity to work remotely, with a flexible work schedule
  • A competitive salary
  • Bi-annual company retreats in sunny locations (currently remote, but we’ll resume as soon as traveling restrictions allow it)

If this role excites you and sounds like a great fit, please apply below!

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