Say hello to Intent Score — a new scoring system in Leadfeeder that replaces Engagement Score across the entire platform. Where Engagement Score told you who visited and how many times, Intent Score tells you who to act on right now, by combining multiple behavioural signals into a single, explainable 0–10 score.
What's new?
Intent Score is a multi-factor, time-weighted scoring model built directly into Leadfeeder. It shows up everywhere you already work — your Web Visitors feeds, Lists, and individual company profiles — and replaces Engagement Score across all touchpoints.
A 0–10 score, grouped into three tiers.
High (7–10), Medium (4–6), Low (0–3). Sort and filter by tier to work your highest-intent accounts first.
Multi-factor model.
The score considers depth of engagement (page views, form submissions, and high-intent page visits), frequency of visits (how many distinct days the company was active), and breadth of interest (how many unique visitors came from the company).
Recency that reflects reality.
A time-decay model means recent activity weighs more than older activity. Events older than 90 days drop off entirely. Companies that went cold stop sitting at the top of your feed.
Configured to your funnel.
Define your own high-intent pages and Goals — pricing, demo, contact — in Settings. Visits to those pages count 4× more than standard page views, so the score reflects how your buyers actually convert.
Explainable by design.
Every score has a tooltip breaking down the contributing signals: high-intent page views, days active, unique visitors, and last visit date. You can easily see why a company ranks where it does.
How Intent Score works
The model scores each company based on their website activity in the last 90 days. It recalculates weekly for all accounts and in real time when new events arrive for paid accounts.
The score is built from three signal dimensions:
Depth of engagement — what pages did they view, did they fill out a form, did they visit the pages you've marked as high-intent? High-intent page visits carry 4× the weight of standard views.
Frequency of visits — how many distinct days was the company active on your site? A company visiting once a week for six weeks scores very differently from one that had six sessions in a single day.
Breadth of interest — how many unique individuals from the company visited? A buying committee researching your product looks different from a single employee who bookmarked your homepage.
The result is a score your team can trust and explain, because it reflects how your buyers actually behave, not a proxy metric.
Why we replaced Engagement Score
Engagement Score was a starting point. It told you who visited, but it treated every visit similarly. A career page visit counted almost the same as a pricing page visit. It didn't account for how often the company came back, how many people from their team showed up, or whether last month's interest still means anything today.
The result: stale leads sitting next to active ones. Manual triage to figure out what the score actually meant. SDRs wasting time on accounts that had gone cold three weeks ago.
Intent Score is designed to fix all of that. It moves the platform from a passive activity meter to an actionable prioritisation signal — one that surfaces the right companies at the right time, with the context to act confidently.
"Intent Score is the signal Marketing, Sales, and Customer Success teams rally around to move from “who visited my site?” to “who should we act on first?” — Bernardo Vestia, Director of Product Marketing
Available now
Starting 3 June 2026, Intent Score is live for all Leadfeeder accounts.
To get the most out of Intent Score, set up your high-intent pages in Settings → Goals. Visits to those pages carry 4× more weight and it's one of the highest-impact configuration steps you can take.
Ready to explore it? Log in to your Leadfeeder account, open your Web Visitors feed sorted by Relevance, or head to Settings → Goals too configure your high-intent pages.
We'd love to hear what you think. More updates coming soon.
Senior Product Marketing Manager @ Leadfeeder
Zsófia Molnár is a Product Marketing Manager with experience in B2B SaaS and cybersecurity, specializing in go-to-market strategy, product launches, and product messaging. She has collaborated closely with cross-functional teams to bring complex technical products to market and create clear, engaging narratives for both technical and business audiences. Her expertise lies in translating product capabilities into compelling customer-focused messaging that drives engagement and adoption.