If you want to stay at the top, you've got to keep learning -- and podcasts are one of the favorite ways for the Leadfeeder team to keep our finger on the pulse of the industry.
Podcasts aren't new -- the first podcast was published way back in 2004, when former MTV video jockey Adam Curry and software developer Dave Winer, created a program callediPodder so they could listen to internet radio broadcasts on their iPods.
Today, podcasts are a billion dollar industry.
It's easy to see why: podcasts are great for on-the-go, hands-free content consumption. Listening is easy to do while running, commuting, walking your dog, or any number of other 20 to 30-minute activities.
A white paper? Not so much.
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Top 16 podcasts for sales professionals
Sales is a fast-changing industry. AI, digital growth, and the shift to online meetings has made sales more challenging than ever. So how do you stay in the loop? Here are 16 of the best sales podcasts including where you can listen to each one.
1. Limitless
Topics: Digitally connected buyer, video prospecting, Salesforce, direct mail
Hosts: Sanjana Murali, Vivek Siva, and Nikhil Premanandan from the Hippo Video Team
Average length: Under 40 minutes
Where to listen: Stitcher or iTunes
Limitless is a powerful sales podcast run by the team at Hippo video. They release one episode every week with guides, tips, and interviews with top sales and marketing thought leaders. Each episode unveils limitless possibilities for sales and marketing professionals with valuable lessons from contemporary thought leaders.
2. The Advanced Selling Podcast
Topics: B2B goal setting, routines, finding prospects, improving close rates
Hosts: Bill Caskey and Bryan Neale
Average length: 20 minutes
Where to listen: Stitcher or iTunes

Each episode is a deep-dive look at designing sales strategies that work towards revenue and growth goals. They take a funny, quirky approach to topics like how to shift the sales mindset and the impact of building long-term relationships with clients. Bryan Neale also works as an NFL ref, and Caskey is the founder of Sales Leadership Academy.
3. Ramp
Topics: SaaS analytics, driving startup sales, growth marketing
Host: Cara Hogan of InsightSquared
Average length: 20 minutes
Where to listen: Stitcher
Short, snappy podcasts targeting sales in the SaaS field with a specific focus on SaaS analytics. The podcast's broader focus is on using data and analytics to understand your leads, your pipeline, your funnel, your targets – and how to use that data and resulting insights to drive growth. Not many sales-related podcasts include deep-dives into data, so if you’re working in a more data-centric environment, Ramp is an ideal listen.
4. B2B Growth Show
Topics: B2B sales, personal branding, remote working
Hosts: James Carbary of Sweet Fish Media (and others)
Average length: 40 minutes (though a few are in the 10 minute range)
Where to listen: Stitcher or iTunes

A daily podcast targeted specifically at B2B sales teams, which is helpful because people have been predicting their demise for years now. The topics offer tons of practical insights, such as how to tailor your LinkedIn profile for lead generation, how to lead with data, and service-based industries. They currently have more than 1,400 episodes, so there's plenty of content to dig into.
5. Sales Fuel
Topics: Startup sales, closing, becoming a sales manager, COVID prospecting
Hosts: Steli Efti, CEO of Close.io
Average length: 15 minutes
Where to listen: SoundCloud
A monthly(ish) podcast with sales hacks and strategies from Steli Efti, Silicon Valley's "most prominent sales hustler." Each episode includes hacks and strategies to help increase your close rate, build better relationships, and advance your career. Guests include several strong names, like Gary Vanderchu. There's also a "Women in Sales" series, where Close.io's Rebecca Lua interviews the top women in sales.
6. Conversations with Women in Sales
Topics: Community building, social selling, sales career advice
Hosts: Barb Giamanco and Lori Richardson
Average length: Around 30 minutes
Where to listen: iTunes
A bi-monthly podcast started by Barb Giamanco, and now hosted in her memory. Each episode interviews a woman in the sales industry about topics related to career growth and effective sales strategies. Recent guests include Lindsey Boggs of Citrix and Chantel George of LinkedIn.
7. Sales Gravy
Topics: Account management, follow ups, fear of rejection
Host: Jeb Blount
Average length: 15 minutes (a few hit the 40 minute mark)
Where to listen: Stitcher
Hosted by the author of "People Buy You", Sales Gravy is a motivating podcast for sales professionals looking to take their careers and sales to the next level. Topics include strategies to grow sales as well as tips for growing your personal brand. Episodes include short daily podcasts as well as longer, in-depth guides so you can listen no matter how much time you have.
8. The Salesman Podcast
Topics: B2B sales, business, psychology
Hosts: Will Barron, award-winning sales podcaster and influential blogger
Average length: 35 minutes
Where to listen: iTunes , YouTube

You can listen to this podcast as a standard audio file or in a YouTube version, which is nice. The podcast covers really interesting topics including bringing on an FBI negotiator to teach you how to get through to anyone and a conversation with thought leader and coach Carole Mahoney on why the future of sales is about people, rather than technology.
9. In the Arena
Topics: Sales skills, optimization, sales calls planning
Host: Anthony Iannarino, world-famous speaker, author and sales leader
Average length: 45 to 60 minutes
Where to listen: Stitcher
It has been about a year since this podcast was updated, but there are still more than 100 episodes for you to dig into. Anthony shares knowledge on a whole range of subjects important for startups, enabling you to build expertise fast.
At Leadfeeder, we’ve found Anthony to be very willing to provide fantastic free advice and his personableness really comes through in these interviews with world-renowned names like David Allen, Seth Godin, Amy Franko, and Jay Baer. Favorite topics include “Why every salesperson needs to learn how to tell and sell" and "What is the future of social media?"
10. Sales Enablement (Formerly Accelerate)
Topics: Brand building, Diversity in sales, selling with a purpose, B2B sales
Host: Andy Paul, sales leader, author, speaker and consultant
Average length: 45 minutes
Where to listen: Stitcher
Billed as "the world's most candid, inspiring sales podcast," Andy packs his podcasts full of people with very real experience in the field, like Co-Founder of Pipedrive Timo Rein and Wall Street Journal bestselling author Eric Barker. Podcasts are published at least three times a week (often more), so there's always a ton of great new content to dig into.
11. Sales Influence: Why People Buy
Topics: Branding, email marketing,
Host: Victor Antonio
Average length: 45 to 55 minutes
Where to listen: Stitcher, iTunes
Today's consumers are more skeptical than ever before. How do you sell in this environment? Victor tackles studies in consumer behavior and neuromarketing to help sales teams build revenue. New podcasts are posted twice a month and include interviews, deep dives, and case studies. The episodes are longer (usually around 45 minutes), so this is a good one for commuting or whenever you have a solid chunk of time.
12. Same Side Selling Podcast
Topics: B2B prospecting, sales during a crisis, retaining top talent
Host: Ian Altman
Average length: 30 minutes (a few are in the 5-6 minute range)
Where to listen: Stitcher

A B2B-focused sales podcast hosted by B2B selling expert and former CEO Ian Altman. Includes interviews with some of the top minds in sales, inspiration to grow, and actionable takeaways you can put to use. It's been a few weeks since they posted a new episode, but they have a catalog of more than 250 episodes, so there's still plenty of content to dig into!
13. The Sales Hacker Podcast
Topics: Sales tips, lead gen, account based marketing, sales psychology, B2B, and sales and marketing alignment
Host: Sam Jacobs
Average length: 30 minutes and 5 minutes
Where to listen: Stitcher
This twice-weekly podcast hosted by Sam Jacobs includes two formats, a short "Friday Fundamentals" episode that covers topics fast and a longer, in-depth interview with some of the top minds in sales. Recent guests include Jake Sorofman, Luke Rogers, and Trish Bertuzzi. I love the mixed format that allows you to listen to a quick podcast if you're short on time or dive deeper with the longer episodes.
14. The Sales Podcast
Topics: Leadership, persuasion, growth strategies
Host: Wes Schaeffer
Average length: 15 to 45 minutes
Where to listen: Stitcher
What I love best about this podcast is that Wes is very off-the-cuff. This isn't only about sales in the typical sense — like how to nail an appointment with the C-suite-- it’s also about copywriters and marketers, who are pretty key ingredients when it comes to driving sales. Wes has recorded more than 450 podcasts at this point, and shows no signs of slowing down. One of my favorite recent episodes was "Are You Holding Yourself Hostage," an interview with Dr. Mark Goulston about how to think like innovators like Elon Musk and Steve Jobs.
15. Sales Success Stories
Topics: B2B Sales, enterprise sales, SaaS Sales, government sales
Host: Scott Ingram
Average length: 30 to 120 minutes
Where to listen: Stitcher
Scott’s series doesn’t go down the usual route of calling up some big names and asking for favours. He’s “100% focused on deconstructing world class sales performers instead of the more traditional interviews with ‘sales experts’ who haven’t actually sold anything, but themselves, in years or decades.”
This is a personal project of Scott’s and that comes through in these podcasts, which cover areas traditionally sidelined in sales, like the power of empathy and showing up for yourself.
16. Get in the Door
Topics: Goal setting, closing, professional behavior, negotiation training
Host: Bill Hellkamp and Scott Plum
Average length: 30 minutes
Where to listen: iTunes, Stitcher
A sales leadership, training and development podcast hosted by Bill Hellkamp and Professor Scott Plum of Minnesota Sales Institute. This podcast delivers fresh, relevant tips for helping sales professionals grow in the fast-changing field of sales. Rather than focusing solely on sales tactics, they dig into how sales professionals can evolve and be prepared for the future.
17. Sales Feed - Tales from the Field
Topics: Sales, career
Host: Amy Volas
Average length: 15 minutes
Where to listen: Website, Buzzsprout, iTunes, Spotify
Tales from the Field podcast is hosted by Amy Volas and offers candid conversations with sales practitioners and leaders about missteps and failures in their sales careers and what they've learned from them.
18. Sales Feed - Full Funnel
Topics: Sales news, sales tips
Host: Tyler Lessard and Rajiv Nathan
Average length: 10 minutes
Where to listen: Website, Buzzsprout, iTunes, Spotify
Full Funnel is a weekly sales news and tips show featuring Tyler Lessard and Rajiv Nathan, where every episode covers three hot topics in less than 10 minutes.
The tip of the sales audio iceberg
Sales can be a challenge. If you can use some help meeting your targets – and who among us doesn’t – you need to discover new ways of approaching your craft. And if you’re working out after a tough day, why not spend 30 minutes with one of the above podcasts to embrace these new perspectives?
What other sales podcasts would you recommend? If they’re not explicitly about sales, have any of them given you really tangible sales advice from a different context or perspective?
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