There’s Buyer Intent Data Hiding in Your Own Website — Here’s How to Access and Use It
Today’s marketing and sales teams know the value of buyer intent data—verifiable signals that indicate a consumer is looking to buy a product like yours. Gaining access to that kind of data can help you:
Dear Google, Why Oh Why Did You Remove Service Provider and Network Domain from Analytics?
This past week has been very interesting in the web analytics world.
The Impact of Recent Google Analytics Changes to Leadfeeder Customers
Leadfeeder has had to address some important changes this past week.
How to Use Leadfeeder Lists to Retarget on LinkedIn
Adding LinkedIn retargeting ads to your prospecting is a natural and normal thing to do.
Top 44 B2B Marketing Software Tools for 2020 (By Use Case)
Most of the content that talks about B2B marketing software offers you a big list of generic tools and calls it a day. But the reality is, there are few tools out there that can effectively “do it all.” And the features, integrations, and other factors you need depend entirely on you and your company.
How Visitor Analytics Can Up Your B2B Marketing Game (With 3 Case Studies)
For marketers today, website analytics make up a significant portion of how they measure and report on website and other campaign performance. Those traditional web analytics—such as the kind Google Analytics and similar tools offer—can tell you a lot about the numbers behind a website: how many people visited this page, how long they stayed, where they came from, and more.
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