How to Develop a B2B Marketing Strategy (Instead of a List of Tactics)
Lots of marketing articles promise information on B2B marketing strategies…and then deliver a list of tactics. While that can be useful, all the best marketing tactics in the world won’t lead to the results you want—unless they’re informed and tied together by an explicit, defined strategy.
17 Best Email Tracking Software and Tools for 2019 (By Use Case)
When you search for email tracking software, it’s easy to find a round-up of tools. But most round-ups only share email tracking software that tells you whether an email was opened or not—and nothing else.
How to Create a Process with Leadfeeder
To ensure Leadfeeder becomes an effective tool for your sales team, the key is to create a process to utilize Leadfeeder, combined with your marketing stack, in a simple workflow. This way, your sales department only has to worry about when to follow-up on an interesting prospect, versus managing additional software tools.
Tracking Marketing Campaigns: How Visitor Identification Gives B2B Marketers More Complete Data
Most of the content you’ll find on tracking marketing campaigns focuses on one thing: end conversions. That’s, in part, because those are the conversions most of the default reports readily accessible in Google Analytics measure.
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