33 Marketing Automation Tools for 2019 (By Use Case)
There are two universal truths about marketing automation tools:
Traditional Remarketing Fails B2B Marketers — Account Based Retargeting is the Answer
The vast majority of so-called “B2B retargeting ads” are still built on the way traditional remarketing operates. An individual visits your website, clicks through on an email, or otherwise interacts with your digital marketing presence. Retargeting software drops a cookie onto that individual’s IP address and targets your ads to that person across the web.
Account-Based Selling: The Sales Strategy B2B Companies and Enterprise Sales Teams Should Be Using
Despite the popularity of account-based marketing (ABM) strategies among B2B and enterprise companies, salespeople are still largely focused on individual leads. They generate leads, find their contact information, and conduct sales outreach on a one-to-one basis, with a “lead” being defined as a single point of contact.
Product Improvement News: Introducing Imported Lists
Having a slick lead generation strategy is an integral facet to your success as a salesperson or marketer utilizing Leadfeeder. And our hottest new feature, Imported Lists, helps customers, like you, streamline your lead generation pipeline, and/or your account-based marketing process, so you can target companies smarter than ever before!
8 Best Tools for Inbound Marketing: We Asked Inbound Pros for Their Recommendations
What are the best tools for inbound marketing — the ones inbound professionals use every day for their work?
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