Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better
Simply put, marketing analytics is the process of measuring and evaluating metrics and key performance indicators (KPI) to determine:
The Single Most Important Lead Generation KPI (And 4 More to Help Marketers Stay on Track)
If you’re looking to figure out which metrics or key performance indicators (KPIs) will give you an actionable picture of your lead generation efforts, you can find plenty of articles suggesting dozens upon dozens of them.
4 B2B Sales Hacks from the Star Wars Saga (Be A Lead Generating Jedi)
Don’t you love this time of year?
B2B Sales Techniques: 19 Next Level Ways to Find More Leads and Close More Sales
You and your sales team are out there working, talking with prospects, and closing deals—but if you aren’t closing enough sales to sustain the business, it’s time to try some new and additional B2B sales techniques to supercharge your numbers.
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