Marketing and Sales Resources

Explore free B2B sales and marketing resources from in-depth ebooks to downloadable tools.

Guides

The Complete Guide to Leadfeeder for Sales

The Complete Guide to Leadfeeder for Sales

Give your sales team the power to focus on prospects that matter. Learn how to turn your website traffic into qualified leads, close more sales, and work better together with marketing to streamline your process for identifying and connecting with sales leads.

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The Complete Guide To Website Visitor Tracking

The Complete Guide To Website Visitor Tracking

Website visitor tracking will shine a light on your anonymous website traffic. It's the best way to find (and close) opportunities you never knew you had. In this guide, we'll explore how it fits into your current sales and marketing strategies to help deliver your growth goals.

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The Complete Guide to Lead Generation

The Complete Guide to Lead Generation

Lead generation is the critical driver of growth for B2B businesses. It’s your key to cutting through the noise, building a relationship with your customer and influencing the buying process. Find out how to establish and scale your strategy in this detailed guide.

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The Complete Guide to Account Based Marketing

The Complete Guide to Account Based Marketing

The traditional inbound marketing approach has served B2B marketers well for many years. But the battle to grow traffic and generate more leads is intense. Account based marketing flips the inbound funnel on its head and focuses resources on a defined set of target accounts.

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Ebooks

The Ultimate Guide to Website Visitor Identification

The Ultimate Guide to Website Visitor Identification

On average only 2% of website visitors convert, so what can you do about the anonymous 98%? That's where website visitor identification comes in. By identifying the companies visiting your website, sales and marketing teams can generate, qualify and convert more leads.

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The Art of B2B Social Selling

The Art of B2B Social Selling

Cold calling is difficult. Lots of time wasted trying to sell to prospects who haven't heard of you and don't have the problem you're selling the solution to. Social selling promises a better way to sell. But what are the practical steps you need to take to become an effective social seller? Download our free guide to find out.

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The Marketer’s Guide to Account-Based Marketing

The Marketer’s Guide to Account-Based Marketing

The traditional inbound marketing approach has served B2B marketers well for many years. The battle to grow traffic and generate more leads however, is intense. But there is another way — account-based marketing. So just what is it, why should you be doing it, and how do you get started?

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A Guide to Account-Based Retargeting on LinkedIn

A Guide to Account-Based Retargeting on LinkedIn

There was a time when B2B marketers had to make do with the traditional approach to retargeting ads. But that time is over. This ebook is a detailed, hands-on, and highly practical guide to LinkedIn retargeting using a visitor identification tool.

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The Fundamentals of Turning Marketing Spend Into Revenue

The Fundamentals of Turning Marketing Spend Into Revenue

B2B marketing is hard. Not that there’s an “easy” kind of marketing... but selling to businesses comes with its own unique set of challenges. That’s why we put together this ebook: To explain how to win in B2B marketing by turning your marketing team into a revenue generating machine.

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Going Virtual: Rewriting the Events Playbook

Going Virtual: Rewriting the Events Playbook

At Leadfeeder, we’ve had to throw the marketing and sales playbook out of the window. Our team has been flat out reviewing new ways of creating pipeline. One of those is virtual events. With limited physical events in 2020, it’s incredibly important to make the most of the virtual event calendar.

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A Guide to Intent Data for Marketers

A Guide to Intent Data for Marketers

In this ebook, we’re going to show you how to use account-based marketing with intent data. This means you can supplement your traditional lead generation funnel, with high-value, in-market leads.

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Selling with Video in 2021: The Ultimate Guide

Selling with Video in 2021: The Ultimate Guide

Download our ebook on how to sell with video to get expert advice from the video pros at Vidyard, Hippo Video, and Loom. We share tips on how to use video for cold email, email nurture campaigns, re-engagement, and more.

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A Guide to Using Leadfeeder for Marketing

A Guide to Using Leadfeeder for Marketing

Download our Leadfeeder for Marketers ebook to learn how to use Leadfeeder to improve website performance, content, personalization, & so much more. We'll walk youth through how to integrate Leadfeeder within your marketing process.

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A Guide to Using Leadfeeder for Sales

A Guide to Using Leadfeeder for Sales

Download our Leadfeeder for Sales ebook to learn how to use Leadfeeder to improve cold and warm lead outreach. We walk you through the ins & outs of Leadfeeder and how to integrate it within your sales process.

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Website Personalization: A Beginner's Guide

Website Personalization: A Beginner's Guide

Download this free ebook to discover how to use website personalization to deliver experiences that guide prospects through the buying cycle, increase conversion rates, and drive sales.

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A Guide to Using Leadfeeder for Enterprise Companies

A Guide to Using Leadfeeder for Enterprise Companies

Download our Leadfeeder for Enterprise ebook to learn how Leadfeeder can fit into your existing infrastructure and drive real pipeline and revenue growth.

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The Complete Guide to B2B Lead Generation

The Complete Guide to B2B Lead Generation

Here’s the thing — lead generation is one of the biggest challenges B2B companies face. But there’s good news. If you get lead generation right, you’ll have a steady stream of leads and, eventually, customers. Download our guide to find out how.

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Tools

Cost Per Lead Calculator

Cost Per Lead Calculator

As a B2B marketer, generating high quality leads is your life blood. So knowing where you should be spending your marketing budget to deliver high volumes of good quality leads is vital. Our Cost Per Lead Calculator will enable you to do just that.

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