Marketing and Sales Resources

Explore free B2B sales and marketing resources from in-depth ebooks to downloadable tools.

Guides

The Complete Guide to Leadfeeder for Sales

The Complete Guide to Leadfeeder for Sales

Give your sales team the power to focus on prospects that matter. Learn how to turn your website traffic into qualified leads, close more sales, and work better together with marketing to streamline your process for identifying and connecting with sales leads.

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The Complete Guide To Website Visitor Tracking

The Complete Guide To Website Visitor Tracking

Website visitor tracking will shine a light on your anonymous website traffic. It's the best way to find (and close) opportunities you never knew you had. In this guide, we'll explore how it fits into your current sales and marketing strategies to help deliver your growth goals.

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The Complete Guide to Lead Generation

The Complete Guide to Lead Generation

Lead generation is the critical driver of growth for B2B businesses. It’s your key to cutting through the noise, building a relationship with your customer and influencing the buying process. Find out how to establish and scale your strategy in this detailed guide.

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The Complete Guide to Account Based Marketing

The Complete Guide to Account Based Marketing

The traditional inbound marketing approach has served B2B marketers well for many years. But the battle to grow traffic and generate more leads is intense. Account based marketing flips the inbound funnel on its head and focuses resources on a defined set of target accounts.

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Ebooks

The Ultimate Guide to Website Visitor Identification

The Ultimate Guide to Website Visitor Identification

On average only 2% of website visitors convert, so what can you do about the anonymous 98%? That's where website visitor identification comes in. By identifying the companies visiting your website, sales and marketing teams can generate, qualify and convert more leads.

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The Art of B2B Social Selling

The Art of B2B Social Selling

Cold calling is difficult. Lots of time wasted trying to sell to prospects who haven't heard of you and don't have the problem you're selling the solution to. Social selling promises a better way to sell. But what are the practical steps you need to take to become an effective social seller? Download our free guide to find out.

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The Marketer’s Guide to Account-Based Marketing

The Marketer’s Guide to Account-Based Marketing

The traditional inbound marketing approach has served B2B marketers well for many years. The battle to grow traffic and generate more leads however, is intense. But there is another way — account-based marketing. So just what is it, why should you be doing it, and how do you get started?

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A Guide to Account-Based Retargeting on LinkedIn

A Guide to Account-Based Retargeting on LinkedIn

There was a time when B2B marketers had to make do with the traditional approach to retargeting ads. But that time is over. This ebook is a detailed, hands-on, and highly practical guide to LinkedIn retargeting using a visitor identification tool.

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The Fundamentals of Turning Marketing Spend Into Revenue

The Fundamentals of Turning Marketing Spend Into Revenue

B2B marketing is hard. Not that there’s an “easy” kind of marketing... but selling to businesses comes with its own unique set of challenges. That’s why we put together this ebook: To explain how to win in B2B marketing by turning your marketing team into a revenue generating machine.

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Going Virtual: Rewriting the Events Playbook

Going Virtual: Rewriting the Events Playbook

At Leadfeeder, we’ve had to throw the marketing and sales playbook out of the window. Our team has been flat out reviewing new ways of creating pipeline. One of those is virtual events. With limited physical events in 2020, it’s incredibly important to make the most of the virtual event calendar.

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Tools

Cost Per Lead Calculator

Cost Per Lead Calculator

As a B2B marketer, generating high quality leads is your life blood. So knowing where you should be spending your marketing budget to deliver high volumes of good quality leads is vital. Our Cost Per Lead Calculator will enable you to do just that.

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