Leadfeeder & GDPR

The way Leadfeeder processes data is compliant with GDPR legislation.

On this page, we’ll cover:


Leadfeeder is committed to compliance with the GDPR

The way Leadfeeder processes data is compliant with GDPR legislation.

Leadfeeder uses Google Analytics data to show you the companies that visit your website. This business data is captured by default in Google Analytics, Leadfeeder just makes the data more accessible. Leadfeeder then enriches that company data with contact data for individuals from publicly available data sources. Our data partners for contact data include Hunter and Full Contact.


What has Leadfeeder done about the GDPR?

Here are the main things we’ve done to ensure that we set up both ourselves and our customers to meet GDPR obligations:

We have updated our Data Processing Agreement: Strong data protection commitments are a key part of the GDPR’s requirements. Our updated data processing agreement shares our privacy commitments and sets out the terms for Leadfeeder and our customers to meet the GDPR requirements. Our customers will find the Data Processing Agreement in their Settings in the tool. If you want to get a copy, please contact us at privacy@leadfeeder.com.

We built new features Our team built new features for the Leadfeeder tool to assist our customers as Data Controllers to comply with the regulation.

We have updated our Privacy Policy and Privacy Notice We have updated our Privacy Policy (for our employees) and Privacy Notice (external, for all our customers) to make ensure it meets the new standards. The updated Privacy Notice is released with effective date May 25th 2018, together with the claim tool for Data Subjects.

We are continuously training our employees We have been and are continually training all our employees in data protection awareness. Additionally, a select number of employees are CIPP/E and CIPM trained and certified.

We coordinated with our vendors We reviewed all of our vendors, evaluating their compliance status, and arranging similar GDPR-ready data processing agreements with them, or stopped using their tools if we don't achieve a healthy level of compliance.

Google Analytics and GDPR Google is committed to following the GDPR. Read more about Google Analytics data privacy and security here.


Using Leadfeeder and complying with the GDPR

If you use Leadfeeder and want to comply with the GDPR we recommend you do the following:

  • State your usage of Leadfeeder in the same places you state your usage of Google Analytics
  • State your usage of Leadfeeder in any places you list your usage of tracking and cookies


Here’s why it makes even more sense to use Leadfeeder now

B2B marketing has always been tough. Traditionally 2% of visitors to B2B websites leave their contact details. GDPR has made it even more difficult for marketers to capture leads. Lead gen forms now need opt-in consent for users to be added to email nurture tracks, dropping the ratio of visitors you convert even lower.

With Leadfeeder you can still see who is visiting your website without needing them to complete your forms and opt-in. You can learn about the companies visiting your website, get key contact information and see their activity on your site. Leadfeeder instantly makes your lead generation efforts much more efficient for very little extra effort or cost.

Leadfeeder knows who’s visiting your website

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