Learn how Leadfeeder's lead generation software processes buyer intent data that is compliant with GDPR legislation. Keep reading to find out more.
Leadfeeder Tracker collects data to our Amazon Web Services infrastructure. All data is encrypted on transfer and at rest.
We collect the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site.
The visitor IP address is collected to detect the company and geographic location. All visit data is aggregated on the company level.
Leadfeeder also enriches that company data with contact data for individuals from publicly available data sources. Our data partners for contact data include Hunter and Full Contact.
To increase visitor privacy, IP anonymization is available for your tracker script. This can be set up in the Leadfeeder Tracker settings. This feature will erase the last part of the IP address, thereby making the IP anonymous.
Cookies: Leadfeeder tracker adds a visitor cookie. This cookie is called _lfa and has a two year expiry date from when it was first set. The cookie is set for the website domain only, Leadfeeder does not use 3rd party cookies.
Here are the main things we’ve done to ensure that we set up both ourselves and our customers to meet GDPR obligations:
We have updated our Data Processing Agreement: Strong data protection commitments are a key part of the GDPR requirements. Our updated data processing agreement shares our privacy commitments and sets out the terms for Leadfeeder and our customers to meet GDPR requirements. Our customers will find the Data Processing Agreement in their Settings in the tool. If you want to get a copy, please contact us at firstname.lastname@example.org.
We built new features: Our team built new features for the Leadfeeder tool to assist our customers as Data Controllers to comply with the regulation.
We are continuously training our employees: We have been and are continually training all our employees in data protection awareness. Additionally, a select number of employees are CIPP/E and CIPM trained and certified.
We coordinated with our vendors: We reviewed all of our vendors, evaluating their compliance status, and arranging similar GDPR-ready data processing agreements with them, or stopped using their tools if we don't achieve a healthy level of compliance.
If you use Leadfeeder and want to comply with GDPR we recommend you do the following:
B2B marketing has always been tough. Traditionally 2% of visitors to B2B websites leave their contact details. GDPR has made it even more difficult for marketers to capture leads. Lead gen forms now need opt-in consent for users to be added to email nurture tracks, dropping the ratio of visitors you convert even lower.
With Leadfeeder you can still see who is visiting your website without needing them to complete your forms and opt-in. You can learn about the companies visiting your website, get key contact information and see their activity on your site. Leadfeeder instantly makes your lead generation efforts much more efficient for very little extra effort or cost.