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Privacy Notice

Leadfeeder Privacy Notice.


This document is in effect since the beginning of August 2019.

This Privacy Notice details what information we collect about you, how we use it and what are your rights and choices.

In this document “Leadfeeder” refers to Liidio Oy which is a Finnish limited company (company ID 2457101-9).

By “Service” we mean the Leadfeeder service as detailed by our Terms and Conditions.

User Data

We collect information from our Service users and visitors to our website. The information is collected in order to provide the Service. More information is available below in this section How are we using the data.

User-provided information

From users who sign-in to our Service we collect the following information:

Field Notes
Email address Required in order to sign in to the Service
Name Optional
Phone number Optional
Country Optional
Team role Optional
Billing and payment information Required for premium subscriptions
Messages with our support and sales Required for customer support. We retain in-app chat and email messages between you and our staff
User information from integrated tools Required if integrations enabled. CRM and chat tool user names and details

Automatically collected information

If you are visiting our websites or accessing our applications, we collect the following information provided by your browser or mobile device:

  • Pages accessed
  • Time of visit
  • Time of last visit
  • Name of the owner of the IP address
  • Reverse domain of the IP address
  • Referring site, application, or service, including the relevant search queries that led you to Leadfeeder’s website
  • Browser information
  • Operating system and device information
  • IP address (from users signing in to the service, for security purposes)

Cookies and tracking

We use cookies on our websites and applications.

Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the site or service provider's systems to recognize your browser, capture and remember certain information. We use cookies to compile aggregate data about site and application traffic and interaction so that we can offer better experience and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Cookies are also used to store current session/login information for the Service.

Read more about use of cookies and tracking from our cookies and tracking documentation.

Open settings to adjust the cookies used on our website.

How are we using the data

We use User Data:

To provide the Service.

We use User Data in delivery, maintenance and enhancement of the Service, to provide support and to prevent or address technical or security issues.

To communicate with you

We may send you service-related messages and notifications. These include notifications that are part of the service. You can fully control what and when to receive these types of notifications. We also send administrative messages regarding your Leadfeeder subscriptions, technical status updates and other related notifications.

We may also send you messages or call you regarding new product features and helpful tips on using the product and to offer training and support. You can opt-out from such messages and calls at any time.

For payments and billing

We collect payment and billing data from Leadfeeder Premium customers for fulfilment of payments for the Service.

For improvement of the Service and analytics

To help improve the Service, our website and to develop new features and functionality we collect and analyse usage information. Processing User Data for analytics purposes is done in aggregated or anonymised form.

We process User Data only where:

  • Processing User Data is necessary for providing the Service.
  • Processing is necessary to comply with a legal obligation.
  • Processing is in legitimate interests of Leadfeeder, but not in conflict of our users' rights.

Your rights

If you no longer wish to receive our newsletter or other promotional messages, you can opt-out of receiving them by following the instructions included on such messages.

You can request a copy, correction or deletion of your personal data by emailing privacy@leadfeeder.com. We will respond to your request within 30 days.

You can object to our processing of your personal data at any time. For any requests or concerns, please contact our Data Protection Officer at privacy@leadfeeder.com. If you are unsatisfied with the response you have the right to lodge a complaint with your supervisory authority.


At Leadfeeder, we take security seriously, and implement a variety of security measures to maintain the safety of your data. You can read more about security practises in our dedicated and up-to-date security documentation.


We store our data in Amazon Web Services (https://aws.amazon.com) data centres in the USA and Ireland.

As the data is transferred to outside the EU, we need to make sure that the data recipients are bound by data privacy responsibilities as stringent as those in force in the EU. To ensure this, we have an EU Commission Standard Contractual Clauses agreement in place with Amazon Web Services, as a part of our Data Processing Agreement with them.

Sharing and Disclosure

We do not share or disclose information to third parties except in the following situations:

User instructions or consent

Information may be disclosed to third-parties if we are explicitly instructed to do so by the user, or by user consent.

Third-party service providers

We may engage third-party companies service providers or business partners to process our data and to support our business. These include for example server and hosting providers, payment processors and customer service and management tools. We ensure that these third parties process your data with utmost care and in accordance with the privacy legislation.

An up-to-date list of our processors is available on request from privacy@leadfeeder.com.

Change of ownership

We may disclose User Data to allow a change of ownership of Leadfeeder (including, but not limited to, an acquisition by or merger with another company) and related transfer of all such information to the new owner, in which case any information remains protected in accordance with this Privacy Notice.

Legal obligations

We may disclose personal data if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process.

Enforcement of our rights, prevention of fraud, and for safety

We also may disclose personal information in order to:

  • protect Leadfeeder from fraud, abuse or other criminal activity
  • protect Leadfeeder rights and property against third-party allegations and claims
  • enforce our contracts and policies
  • protect rights and safety of others

Data Retention

We keep your data as long as you remain as a Leadfeeder User. You can request your user account to be removed by contacting us at privacy@leadfeeder.com. After removal, your data is kept for 7 days in our system backups. For legal reasons we have to retain certain information for a longer period. This includes such information as billing and payments data.


EU General Data Protection Regulation (GDPR)

As an EU based company with thousands of customers in the EU, we are committed to EU General Data Protection Regulation. You can read about our GDPR compliance here.

Information Regarding Children and Youth

We do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Changes to this Privacy Notice

We will notify Leadfeeder users of any non-trivial changes to this Privacy Notice via email.

Data Protection Authority

Finnish Data Protection Authority:
Office of the Data Protection Ombudsman

Contacting us

Please feel free to contact us if you have questions regarding our privacy, this notice or practises. You can email us at privacy@leadfeeder.com.

To contact our Data Protection Officer, email at dpo@leadfeeder.com.

Our mailing address is:

Liidio Oy / Leadfeeder
Keskuskatu 6 E
00100 Helsinki

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