You can connect leads to Salesforce accounts or alternatively create new ones directly from the Leadfeeder interface.
Salesforce is a robust Customer Relationship Management (CRM) solution for any sized company. By integrating Salesforce with Leadfeeder, you can bring your CRM information into Leadfeeder and customize what data is sent from Leadfeeder to your CRM. All Salesforce editions are supported in this free integration.
Once integrated, the data sync will look for any existing account or lead in your Salesforce instance and Leadfeeder will automatically connect the data. You can choose to automatically push the page visits to Salesforce, or turn this setting off and use it as a read-only integration.
For the company records that do not match an existing account, you have the option to manually or automatically create a new account or lead.
With the Salesforce integration your sales and marketing teams can gain greater insights between the two platforms.
From Leadfeeder to Salesforce, you can:
When we identify a company as a hot lead, we immediately look them up on LinkedIn to try and determine who the decision-maker is. Then, we add them in Salesforce and approach them subtly, usually a week after they visited our website.