B2B Rebellion

It's time to rebel against outdated „best practices”. In this weekly series, sales and marketing leaders share tactics that have challenged the status quo and delivered real results.


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Tips to Align Marketing and Sales

lead-generation

Tips to Align Marketing and Sales

In this episode of the B2B Rebellion, Karla Rivershaw, Head of Marketing at Turtl, shares some of the key things her team does to ensure marketing and sales are on the same page.

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Tips to Scale Startup Growth

digital-marketing

Tips to Scale Startup Growth

When you first arrive in a startup, you’ve got to find ways to grow. Often with little budget and limited resources. So where do you focus your time to get the biggest results?

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How to Get Started with Video

sales

How to Get Started with Video

A message that doesn’t land via email, won’t land via video either. It won’t be a silver bullet that suddenly makes your outreach unstoppable. But… video IS more engaging, personal, and gives you the opportunity to humanize your outreach.

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Outbound Prospecting on Linkedin

Outbound Prospecting on Linkedin

Reply rates to cold outreach emails are often just a couple of percent. So how do you still connect with cold prospects? It's time to look at LinkedIn.

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3 fundamentals every salesperson should know

sales

3 fundamentals every salesperson should know

The more flashy tools and tips there are, the more the fundamentals become critical. It doesn’t matter how great your tool stack is, if you don’t get the basics right. In fact, nailing the foundations to sales can help you stand out now, more than ever.

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Mental Health in Sales

sales

Mental Health in Sales

Working in sales can be stressful. You’re faced with multiple events that can trigger stress, panic, and fear. Whether that’s someone hanging up on you, deals falling through, or missing your targets.

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Building a Successful Sales Organization

sales

Building a Successful Sales Organization

From SDRs, to Account Execs, to VPs, building a successful sales organization is a team effort. Whatever your role, you need to know how you contribute towards your company’s revenue engine.

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Dealing With Uncertainty In Sales

sales

Dealing With Uncertainty In Sales

You can’t predict the future. No one can. In times of upheaval, you need to learn how to deal with uncertainty and double down on those things that are working.

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Proactive Sales Strategies

sales

Proactive Sales Strategies

Sales doesn’t have to be rocket science. Some of the most effective things you can do are the simplest. You can dramatically increase your results with short, quick, and simple proactive communications.

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How to Create Great Content

digital-marketing

How to Create Great Content

When it comes to growing awareness, creating demand, or generating leads for B2B businesses, content is critical. But too often, companies get caught in a cycle of publishing mediocre content that doesn’t say anything different.

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Why Social Selling is a Winning Strategy

Why Social Selling is a Winning Strategy

In this episode of the B2B Rebellion, Tom Abbott, Manager Director of SOCO Selling, shares why everyone in your company sells and why LinkedIn is a critical platform.

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How to Target the Right Accounts

sales

How to Target the Right Accounts

With economies still reeling from Covid-19, addressable markets have shrunk and businesses are under more pressure to deliver results in H2. Sales teams have to get more, from less. Something’s got to give.

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Sales Outreach With Video

sales

Sales Outreach With Video

Using video as part of your sales outreach is a great way to stand out. Why? Because so few people are doing it.

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How to Pivot Your Sales Strategy

sales

How to Pivot Your Sales Strategy

In times of upheaval, there are winners and losers. The winners are those who adapt.

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Building Pipeline With Webinars

digital-marketing

Building Pipeline With Webinars

In this episode of the B2B Rebellion, Andy Culligan and Jonny Butler discuss what worked, and what didn’t, when Leadfeeder pivoted to webinars.

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Building a Personal Brand on LinkedIn

sales

Building a Personal Brand on LinkedIn

Building a personal brand can be a daunting, scary, seemingly unachievable task. But if you manage it, you can both progress your career while contributing towards your KPIs.

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3 Steps to Start Social Selling

3 Steps to Start Social Selling

Social selling is an increasingly important tactic for sales professionals. But there’s a problem. Social selling is a misnomer. Because if you’re actually selling on social, you’re doing it wrong.

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3 Tips to Sell to Executives

sales

3 Tips to Sell to Executives

If you’re selling to enterprises, at some point, you’ll need to get executive buy-in to move forward. To be successful, you need a unique approach.

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5 Tips for SDR Success

sales

5 Tips for SDR Success

Being a Sales Development Representative (SDR) is a tough job. You’re at the sharp edge of sales, with little advice given, a lot of rejection from prospects, and hard targets to hit month in, month out.

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3 Tools for Video Outreach

sales

3 Tools for Video Outreach

Cold outreach is tough. Getting replies to emails or prospects on the phone is the first challenge of many facing SDRs. So how do you stand out from the crowd and get people to take notice?

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ABM Success Starts With Your ICP

digital-marketing

ABM Success Starts With Your ICP

A lot of people claim to be doing Account-Based Marketing (ABM), but very few are doing it well. The reality is, as marketers, we’re guilty of making it overly complex and difficult, when it should be simple. So the question is, where do you begin?

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5 Tips for Outbound Sales

sales

5 Tips for Outbound Sales

Outbound sales is never easy, but in the COVID-19 era, it may seem close to impossible. How do you get replies to cold outreach? Build a relationship with a prospect? Understand their pain points?

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