B2B Rebellion

It's time to rebel against outdated „best practices”. In this weekly series, sales and marketing leaders share tactics that have challenged the status quo and delivered real results.


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Why Social Selling is a Winning Strategy

Why Social Selling is a Winning Strategy

In this episode of the B2B Rebellion, Tom Abbott, Manager Director of SOCO Selling, shares why everyone in your company sells and why LinkedIn is a critical platform.

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How to Target the Right Accounts

sales

How to Target the Right Accounts

With economies still reeling from Covid-19, addressable markets have shrunk and businesses are under more pressure to deliver results in H2. Sales teams have to get more, from less. Something’s got to give.

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Sales Outreach With Video

sales

Sales Outreach With Video

Using video as part of your sales outreach is a great way to stand out. Why? Because so few people are doing it.

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How to Pivot Your Sales Strategy

sales

How to Pivot Your Sales Strategy

In times of upheaval, there are winners and losers. The winners are those who adapt.

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Building Pipeline With Webinars

digital-marketing

Building Pipeline With Webinars

In this episode of the B2B Rebellion, Andy Culligan and Jonny Butler discuss what worked, and what didn’t, when Leadfeeder pivoted to webinars.

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Building a Personal Brand on LinkedIn

sales

Building a Personal Brand on LinkedIn

Building a personal brand can be a daunting, scary, seemingly unachievable task. But if you manage it, you can both progress your career while contributing towards your KPIs.

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3 Steps to Start Social Selling

3 Steps to Start Social Selling

Social selling is an increasingly important tactic for sales professionals. But there’s a problem. Social selling is a misnomer. Because if you’re actually selling on social, you’re doing it wrong.

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3 Tips to Sell to Executives

sales

3 Tips to Sell to Executives

If you’re selling to enterprises, at some point, you’ll need to get executive buy-in to move forward. To be successful, you need a unique approach.

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5 Tips for SDR Success

sales

5 Tips for SDR Success

Being a Sales Development Representative (SDR) is a tough job. You’re at the sharp edge of sales, with little advice given, a lot of rejection from prospects, and hard targets to hit month in, month out.

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3 Tools for Video Outreach

sales

3 Tools for Video Outreach

Cold outreach is tough. Getting replies to emails or prospects on the phone is the first challenge of many facing SDRs. So how do you stand out from the crowd and get people to take notice?

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ABM Success Starts With Your ICP

digital-marketing

ABM Success Starts With Your ICP

A lot of people claim to be doing Account-Based Marketing (ABM), but very few are doing it well. The reality is, as marketers, we’re guilty of making it overly complex and difficult, when it should be simple. So the question is, where do you begin?

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5 Tips for Outbound Sales

sales

5 Tips for Outbound Sales

Outbound sales is never easy, but in the COVID-19 era, it may seem close to impossible. How do you get replies to cold outreach? Build a relationship with a prospect? Understand their pain points?

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