About Leadfeeder

We believe in putting marketing insights into the hands of salespeople.

Sales intelligence from the Nordics

We are a remote-first scaleup with HQ in Helsinki, Finland. We are successful pioneers of web analytics technology development in Northern Europe and are now expanding to new markets. Our mission is to bring web intelligence into business, and we’re doing so with a highly talented and diverse team of 100+ employees and contractors spread across 25+ countries. Meet those leading each function:

Pekka Koskinen


Herkko Kiljunen


Vicent Llongo

Head of Engineering

Jaakko Paalanen


Jesse Pärnänen

Vice President of Sales

Dipak Vadera

Sales Manager

Joran Hofman

Head of Customer Success

Carol Martindale

Head of US Operations

Alicia Murphy

Sales Manager

Phil Bass

Sales Manager

Pinja Perttunen

Support Team Lead


Come and meet us in Helsinki or one of our American offices over a coffee or tea (for our fine selection of tea, we’re relying on those crazy Brits). You’ll experience a welcome that’s 100x warmer than a Finnish winter.

Visit us in Finland
Visit us in Sweden
Visit us in Denmark
Visit us in the Netherlands
Visit us in New York
Visit us in California


Over 10 years ago Pekka was helping his dad find new leads for his business. He was frustrated by all these companies making promising visits but not leaving their contact details. So he built a tool called Snoobi to uncover his dad’s website visitors and later sold it to a big telecoms company. Leadfeeder is built on that expertise and was founded by Pekka, Herkko and Vicent in 2012.

Did you know?

Leadfeeder’s state-of-the-art tracking scripts allow you to see leads from companies that visited your site within just one hour of installation.


Sales and marketing still operate in their own silos instead of being aligned. Digital marketers drive people to their website and try to get them convert into contacts. Meanwhile sales teams are cold-contacting people who’ve never heard of them. This is costing companies billions. By handing marketing insights to salespeople our customers are spending less time cold calling and more time making profit on leads right under their noses.

Did you know?

The divide between marketing and sales is a big problem for the industry costing B2B companies billions every year. Until now!


We’re looking for talented people who believe in our vision or who even want to challenge it.

Leadfeeder knows the companies visiting your website

Install today to start identifying new business opportunities.

See for yourself

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