Which Lead Generation Tool Comes Out On Top?
There's a ton of lead generation tools on the market.
Not all of them are good – in fact, some of them are really terrible.
Others, like Leadfeeder and Leadworx, do really similar things. From the outside, it might be hard to tell them apart.
This page will clear up the confusion and help you make an informed decision about which website tracking tool is the right for your B2B business.
[Sign up for a free 14-day trial]https://app.dealfront.com/f/sign/up/start?ref=leadfeeder) of Leadfeeder today and start finding more leads today.
B2B lead generation is getting more challenging every day. In fact, 60 percent of marketers reported their customer acquisition cost increased in the past three years.
So, how can website visitor tracking software help?
Website visitor tracking tools like Leadfeeder and Leadworx help B2B businesses recover, track, and qualify leads so you can spend less time finding leads and more time turning leads into customers.
Before we look at the differences between Leadfeeder and Leadworx, let's look at the essential features of a B2B website visitor tracking tool.
Effective lead generation tools don't just give you more data — they help you turn data into leads, and leads into customers.
So, how can Leadfeeder help your B2B business find more leads? By tracking who visits your website and providing contact information so you can follow up.
Here's how it works: We take the information gathered via a website visitor tracking script to uncover who has visited your website, where they work, what actions they took on your site, and how you can contact them.
Let's say you go to Google Analytics and see a certain IP address visited your site. You could use Whois to look up the IP address, and you might see someone from “Microsoft” visited your site.
Which is cool, but it doesn't tell you who that person is, where they are located, what pages they looked at, or how long they stayed on your site.
When you use Leadfeeder, you'll see not just who came to your website, but contact information, website behavior, location, and more.
That powerful data can be used to qualify leads, give salespeople a leg up, or create better account-based marketing campaigns.
Now it is time to get down to the nuts and bolts. What does each tool offer — and who comes out on top?
|Tracks companies visiting your website||✔||✔|
|Frequency of data updates||Close to realtime||Close to realtime|
|Custom script tracking||✔||✔|
|Google Analytics integration||X||✔|
|CRM integrations||Pipedrive, Salesforce, HubSpot, Zoho, Salesflare, Fresh Sales||Pipedrive, Salesforce, HubSpot, Zoho, Microsoft Dynamics 365, WebCRM|
|Pricing||Starting at $149 USD per month||Starting at €199 per month|
|# of users||Unlimited||Unlimited|
|# of websites||Limited||Unlimited|
|G2 Crowd Reviews||4.4/5 11 reviews||4.5/5 258 reviews|
|Capterra Reviews||4.7/5 27 reviews||4.3/5 87 reviews|
Leadfeeder offers more data filters and more accurate contact information.
With Leadworx, you run the risk of paying higher costs based on website traffic — which doesn't necessarily translate to more or better quality leads. However, Leadfeeder offers smaller, more affordable plans and a limited-featured free plan.
Here's how the two pricing structures stack up:
|Basic: $119/ month, Up to 5k unique visitors per month.||$139/month billed annually - 100 leads, unlimited users|
|Startup: $239/month, up to 10k unique visitors per month.||$377/month - up to 700 leads, unlimited users|
|Team: $559/month, up to 50k unique visitors per month.||$475/month - up to 1000 leads, unlimited users|
|Enterprise: 50k+ unique visitors per month.|
Leadfeeder provides an alway-free plan as well as smaller, cheaper plans ideal for growing businesses.
Integrations let software platforms "talk" and share data, and they are an essential feature in an effective lead generation tool. So, how do the two tools stack up?
Leadfeeder offers a wide range of integrations, including:
Leadworx integrates with:
Leadfeeder integrates with more tools, so you can make the most of your data.
Let's break it down — which tool is really better? Here's a quick rundown of the most frequently asked questions.
Integrations make sure all your awesome lead data ends up where you need it — whether that's in your CRM, sales tools, or email marketing platform.
Both Leadfeeder and Leadworx integrate with a number of tools, but Leadfeeder offers more integrations, including MailChimp, Microsoft, several Google properties, and additional CRMs.
Leadfeeder offers a limited-feature free plan, and paid plans start at $139 per month for up to 100 leads. Leadworx's base plan starts at $119 per month for up to 5,000 visits. They don't offer a free plan.
Leadfeeder uses our own tracking technology to identify website visitors and uses Google Analytics to enrich that data with information related to keywords, campaigns, and more. Leadworx uses similar technology; however, they offer fewer filters.
While the accuracy is similar, Leadfeeder allows you to dig deeper into the data, providing more accurate lead scoring.
If you've got more questions, the Leadfeeder support team is here to help. Our support team is available via live chat on our website or email from 10:00 AM - 11:59 PM EET (3 AM - 5 PM EST), Monday to Friday, except holidays and other special events.