Leadfeeder has an exciting automation feature for Pipedrive. Pipedrive users can: Define what type of Filters would qualify a visiting company as a sales qualified lead. Also, you can now have new Organizations, Deals and Activities automatically created in your Pipedrive pipeline with relevant context and information to be acted upon, based on filters you define.
Before this new feature, Leadfeeder could only connect website visit information to existing Pipedrive Organizations and Deals, which would add this detailed website visitor information as Notes in Pipedrive.
This is where Leadfeeder’s Automation for Pipedrive comes into play:
Every morning I huddle up with our sales team and share the leads we’ve identify as visiting our website from the day before. We have a whole whiteboard for these, we call these the “Glengarry” leads. These are the leads that are showing a ton of activity on our site.
Leadfeeder Automation feeds my Pipedrive's prospecting pipeline regularly with qualified companies. As a busy sales director, this contributes to my daily sales activities massively.
We see that marketing and sales alignment is moving from one SaaS-service towards platform solutions, where we identify tools for our needs and glue them together to work smoothly. For our growth, it’s crucial to keep the sales people up-to-date with existing clients' online behavior. With the new Leadfeeder automation, our sales people doesn't miss any relevant sales signals our clients conduct online, but get notified about them within their Pipedrive activity lists.
With Leadfeeder Automation, we are able to reduce the gap between online marketing and sales for our clients. By automatically connecting the right landing page and prospect with the right person, we show the outcome of online campaigns besides the hard and soft conversions we are measuring in Google Analytics.