Smart triggers
Start a workflow when a high-intent visitor lands, a CRM record changes, an account scores, or any event you choose.
Workflows
Automations that move your pipeline while you sleep.
14-day free trial. No credit card required
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| 830+ reviews on G2 
Join over 15,000 companies winning with Leadfeeder
From signal to action, no manual step in between
Workflows automates the in-between work — routing leads, refreshing lists, updating CRMs, alerting reps. Pick a trigger, set your conditions, choose your actions. Publish.
How Workflows works
Route with confidence
Conditions check each record against your rules and send it down a true or false path. No more one-size-fits-all logic.
Take real action
Tag, enrich, move to a list, update your CRM, fire a webhook, or send a Slack alert the moment a record qualifies.
Build it visually
Design and manage every flow inside a visual editor. No scripts, no SQL, no engineering tickets.
Start from a template
Pre-built templates cover the most common revenue motions, inbound routing, outbound refresh, CRM sync, and more.
Runs continuously
Once published, Workflows run on their own. You focus on what's next. The platform keeps your pipeline moving.
Start from a template, ship in five minutes
Start from a template. Inbound routing, outbound refresh, CRM hygiene, intent alerts, scoring — all in the gallery. Customize and publish.
Send high-intent ICP companies in a custom feed to your CRM
Create a CRM opportunity with 3 key contacts when companies show high intent.
Send new ICP companies to CRM every week
Create a consistent sales pipeline by sending new ICP companies to your CRM each week.
Retarget high-intent visiting companies
Run an ad campaign that retargets new high-intent ICP companies for 30 days.
Prioritise CRM opportunities based on intent
Creates CRM tasks for open opportunities, triggered by website behavior.
Alert sales when a lost opportunity visits high intent pages
Get notified when a lost opportunity shows renewed interest on your website.
Send qualified prospects to n8n Automation
Automatically send companies to a n8n automation when they're added to a list.
The power behind Workflows
Design every automation visually — no code needed
Drag triggers, conditions, and actions onto a canvas and connect them in seconds. Built for RevOps, SDRs, and marketers — not the engineering backlog.
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Visual canvas with drag-and-connect nodes for triggers, conditions, and actions.
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True / false branching for nuanced routing logic.
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Test mode to dry-run a workflow before publishing.
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Version history and rollback on every change.
Lists, supercharged with automation
Workflows uses the same filtering and scoring engine as Lists. Validate a segment, convert any filter to a live Workflow in one click — the rule you tested becomes the rule that runs.
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Anything you can filter or score in a List works as a Workflow condition.
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Convert a List filter into a live Workflow in one click.
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Workflows write results back into the same fields your Lists are sorted by — so saved views stay current.
Enrich Lists with an AI Agent on autopilot
AI enrichment that uses agents in Lists answers questions in plain language. Workflows runs it continuously — when new companies join a list, the agent researches, writes results, finds contacts, and pushes to your CRM automagically.
Key features-
Trigger lists enrichment automatically when new companies join a list.
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Push enrichment results, intent scores, and contacts to Salesforce, HubSpot, Pipedrive, Zoho, or MS Dynamics.
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Runs continuously on every event — not on batch schedules.
Connected across the Leadfeeder platform
Workflows integrates across Leadfeeder. Connect it to the modules you use to automate discovery and prioritisation.
Web Visitors
Trigger a workflow when high-intent companies land on your site.
Target
Pull new ICP companies from Target into your CRM instantly.
Campaigns
Auto-refresh campaign audiences when engaged accounts trigger.
Lists
Turn validated List filters into live Workflows running forever.
Meet the revenue pros who choose Leadfeeder
Custobar
“If someone has been dormant for three months and suddenly comes back to the site, that’s the moment you want to reach out. Without Leadfeeder, you’d never know. I’d say prospecting is about 90% faster than before. It’s just a few clicks — with the right context already there.”
Aleksi Montonen
Chief Revenue Officer
180k
in previously hidden sales pipeline
90%
faster prospecting and outreach
Pronomic Group
“Leadfeeder helps us get the timing right—so we can support our customers when they need us most, and help create safer, more ergonomic workplaces for them.”
Christine Holmström
Group Marketing Manager
60%
increase in website visitors across all markets
55%
increase in in the number of qualified leads
AutomatiKing
“We doubled our summit registrations. Instead of spending hours trying to figure out who visits our site, we now spend just a couple of hours a week on data collection—and focus the rest on actual outreach.”
Stefano De Carlo CEO
AutomatiKing
70%
reduction in research time
DNA Oyj
“During the first month of using Leadfeeder IP data, we have been able to target personalized content to seventeen times more site visitors than before. This is a tremendous improvement when compared with our previous results, and we anticipate that we will continue to achieve strong growth in the future.”
Titta Nummi
Head of Brand and Customer marketing (B2B)
Your questions, answered
What's the relationship between Lists and Workflows?
Lists is where you build and prioritise your audience — companies, contacts, scoring, segmentation. Workflows is the automation layer that runs on top of Lists. Anything you filter or score in a List works as a Workflow condition, so you can promote a saved view into a live automation in one click.
Do I need to know how to code?
No. Workflows is fully visual. You drag triggers, conditions, and actions onto a canvas and connect them. No scripts, no SQL, no engineering tickets.
What can trigger a Workflow?
A new high-intent website visitor, a CRM record change, an account hitting a scoring threshold, a new company added to a list, an empty CRM field, or a manual run — among other events. The trigger library expands over time.
What actions can a Workflow take?
Enrich a record, score it, tag it, move it to a list, update a CRM field, assign an owner, fire a webhook, or send a Slack alert. Actions can be chained together inside a single workflow.
Can I test a workflow before it goes live?
Yes. Test mode lets you dry-run a workflow against historical records before publishing, so you can confirm the logic does what you expect.
Does Workflows keep my CRM data clean and up to date?
Workflows push Leadfeeder's data — visits, scores, intent, AI enrichment results, and new contacts — to your CRM the moment it fires. For full hygiene on existing CRM address data and firmographic refresh, pair Workflows with the separate CRM enrichment feature (included in the Enterprise plan).
How does Workflows work with AI enrichment that uses agents in Lists?
Enriched Lists with an AI Agent answers any question you can describe in plain language. Workflows lets that prompt run continuously — the moment a new company enters the list, the agent runs, the result lands in a field, and the next action fires. Same agent, no manual re-runs.
