01. Sign up
Just a work email. No credit card.
Free website visitor identification, forever
Most companies that visit your site never fill in a form. Leadfeeder tells you who they were.
No credit card required. Free forever.
★★★★★★★★★★
| 850+ reviews on G2
Join over 15,000 companies winning with Leadfeeder
What "free website visitor identification" actually means
Someone from a company opens your website. They read a few pages, don't fill in anything, and leave. Your analytics records a session — but it can't tell you which company that was.
Free website visitor identification can. It matches the visit to the business behind it, so instead of 1,400 sessions this month you get a list of company names.
Who is visiting your website?
Leadfeeder tells you which companies are interested in your products, even if their employees are working from home. Discover exactly what they are looking for and engage with the right leads, at the right time, with a message that captures their interest.
02. Add the script to your website
One small script identifies companies visiting your website. Once it's live, you’ll see companies full profiles and the pages they viewed, for your first 14 days
03. See who's been visiting
Company names start landing in your feed, along with where they're based.
Free website visitor identification: what you get
Lite is our free plan. It's a proper working version of Leadfeeder, and it does have limits. Here's exactly where they sit, so nothing catches you out later.
On Lite, free, with no end date
Lite tells you which companies are interested. That's the whole job, and for a lot of teams it's enough on its own.
- The last 100 companies that visited in the past 7 days The 7 days roll — they don't add up. If 200 companies visit in a week you'll see 100 of them, and a company that came eight days ago has dropped off the list. We identify up to 45% of B2B website visitors at company level, so whether 100 is your real ceiling depends on your traffic.
- Each company's name and location Lite doesn't include page-level visit detail, full company profiles, alerts, filters and saved lists, CSV export, or CRM integrations.
- As many tracked websites and users as you like, at no cost
- Browser extension
- Chat support
Your data stays put. Nothing is deleted when you move between plans. Lite limits what you can see, not what we keep.
More to Leadfeeder
Lite covers identifying the companies on your site. Leadfeeder goes further
- See what each company read - which pages, in what order, and how often they came back
- Get alerted the moment a target account visits
- Send companies straight into your CRM, automatically
- Query your data from anywhere, full API and MCP server access
100% of data processed in the EU
Our servers are hosted on AWS in Ireland.
Company-level by default
Leadfeeder shows you the businesses visiting your site, not individuals.
ISO 27001 and ISO 27701 certified
Data is encrypted in transit and at rest.
A DPA is in place automatically
Based on the European Commission's Standard Contractual Clauses.
Used by marketing teams across Europe
Custobar
“If someone has been dormant for three months and suddenly comes back to the site, that’s the moment you want to reach out. Without Leadfeeder, you’d never know. I’d say prospecting is about 90% faster than before. It’s just a few clicks — with the right context already there.”
Aleksi Montonen
Chief Revenue Officer
180k
in previously hidden sales pipeline
90%
faster prospecting and outreach
AutomatiKing
“We doubled our summit registrations. Instead of spending hours trying to figure out who visits our site, we now spend just a couple of hours a week on data collection—and focus the rest on actual outreach.”
Stefano De Carlo CEO
AutomatiKing
70%
reduction in research time
Snuup
“It is a great tool for sales and marketing. Leads that otherwise may have gone unnoticed can now be tracked. It's a good thing that there are many connections for CRM systems, especially Hubspot.”
Tiina Salminen
COO, Snuup
60%
increase in website visitors across all markets
55%
increase in the number of qualified leads
Pronomic Group
“Leadfeeder helps us get the timing right—so we can support our customers when they need us most, and help create safer, more ergonomic workplaces for them.”
Christine Holmström
Group Marketing Manager
60%
increase in website visitors across all markets
55%
increase in in the number of qualified leads
Your questions, answered
What is free website visitor identification?
Software that shows you which companies visit your website, at no cost. It matches each visit to the business behind it, so traffic that never filled in a form still tells you something useful. Our free plan, Lite, does this for the last 100 companies visiting your website in the past 7 days.
Is Lite really free, or does it run out?
Really free. Lite has no end date and no card on file, so there's nothing to cancel and nothing that can be charged. Stay on it as long as it's useful.
Do I get a free trial as well?
Yes. Every new account starts with 14 days of full access to everything Leadfeeder does. After that you move to Lite, free, with no card involved.
Do I have to install anything?
Yes — one tracking script via Google Tag Manager or directly in the <head> of you website. It takes about five minutes and you can see companies visiting your website instantly. The script is what identifies the companies landing on your pages, so nothing works without it.
Can I see which pages a company looked at?
Not on Lite. Lite gives you the company name and location. Page-level detail is a paid feature.
Can I connect my CRM?
Not on Lite. Leadfeeder feeds your CRM rather than replacing it, and that's usually the first reason teams move to a paid plan.
Is this GDPR compliant?
Yes, Leadfeeder is GDPR complaint. Leadfeeder identifies companies, not individuals, and all data is processed in the EU. When you add the tracker to your site you're the data controller and we're the processor. Full detail is on our GDPR page.
Can I see who visited my website?
Yes, at company level. Leadfeeder matches each visit to the business behind it, so you get a list of company names and locations rather than anonymous sessions. On Lite that is the last 100 companies from the past 7 days, free.
How do I see who is visiting my website for free?
Sign up with a work email, add one small script to your site, and companies start appearing in your feed. About five minutes, no credit card, no end date.
Is this the same as free website visitor tracking?
Not quite. Website visitor tracking usually means analytics: sessions, page views, heatmaps, where traffic came from. Visitor identification names the company behind the visit. Most B2B teams run both, and this page is the second one, free.
See who's visiting your website
Free plan, as many users as you like, no credit card and about five minutes to set up
Free 14-day trial
No credit card needed 
Instantly see your leads