Key Takeaway
Recrutis Consulting provides end-to-end recruiting software and services for SMEs without in-house talent acquisition teams. Its outbound sales relied on cold calling and lead lists with outdated data, so the team rarely reached decision-makers.
After switching to Leadfeeder, Recrutis combined accurate contact data, website visitor insights, and its HubSpot CRM into one workflow. In the first month, its sales team made 40% more revenue.
Key takeaway: outbound went from low-value dialling to high-impact conversations. The net connect rate rose from 3% to 20%, and conversion grew from 33% to over 50%
Products used: contact data with 99% accuracy in a 100-lead test, Web Visitors, the HubSpot integration, segmentation, and lookalike audiences
Standout strategy: replace outdated lists with precise contact data, then push enriched, call-ready leads straight into HubSpot.
Real-world results: 40% more revenue in month one, a sales cycle cut from about 12 weeks to 4–6, and prospecting cut from 7–14 days to as little as same-day.
*This summary was created with AI assistance, using our original content.
Get to know Recrutis
Recrutis Consulting develops software and services that help small and medium-sized enterprises (SMEs) solve one of their biggest challenges: finding and hiring great people.
Large corporations have entire recruiting departments. Most SMEs, typically those with 50 to 150 employees, don't have the resources for a dedicated talent acquisition team. That's where Recrutis steps in. It manages the whole process, from attracting the right applicants to designing hiring processes and assessment centres.
Today, Recrutis supports more than 360 companies across Europe. Sjors Matser, CEO and Founder, leads the sales strategy, oversees client acquisition, and advises premium clients directly.
“Our goal is twofold. For our clients, we’re here to eliminate their recruiting challenges. For ourselves, it’s about sustainable growth: acquiring new clients, but just as importantly, building long-term, successful relationships with them.”
The challenge: outdated lead lists and a 3% connect rate
Like many growing companies, Recrutis built its outbound sales from the ground up. Early on, that meant cold calling from traditional lead lists, managed in Excel spreadsheets with a basic VoIP dialler.
"We were connecting with maybe 3% of our target audience. That meant we were rarely speaking to the actual decision-makers."
A CRM helped organise the activity, but it didn't fix the underlying problem: data quality. The lead databases Recrutis used before often had just one phone number per company, with no clear picture of who was on the other end.
"We worked before Leadfeeder with some competitors who had just one number of one company. We don't know who we are calling. We don't know who's the CEO. And the accuracy of the data, it could be old, could be new. We don't know."
The impact showed up across the team:
Lost productivity: reps spent hours chasing bad data instead of building real connections
Frustrated teams: missed targets and wasted effort made it harder to stay motivated
Long sales cycles: deals took around 12 weeks to close
"Every salesperson has targets. But when your tools are holding you back, it becomes incredibly difficult to hit them."
The solution: accurate contact data, website visitors, and HubSpot in one flow
For Recrutis, the decision came down to one thing: data accuracy.
The key factor for us was precision. We ran a test with 100 sample leads from Leadfeeder and 99 of them were correct. That 99% accuracy rate was the moment we knew we'd found the right partner.
With Leadfeeder, the team stopped guessing. Up-to-date contact information, company insights, and segmentation let reps know exactly who to call and what to say.
"With Leadfeeder, we are just sharp. We know exactly who we want to call. We know exactly what we have to say, because we know everything."
Recrutis also uses Leadfeeder to see which companies visit its website, what they're looking for, and who to contact. Through the HubSpot integration, enriched leads go straight into the CRM, ready to call.]
We know who our website visitors are. If I then know what they are searching for and who the person is I need to contact, then with the HubSpot integration, we have everything in one click. We have a list, we enrich it with Leadfeeder, put it in our CRM, and our people can just call.
Leadfeeder's lookalike feature opened new markets too. By finding companies that share traits with Recrutis' best-fit customers, it revealed opportunities in new regions and industries.
"Reaching the right people changes everything. The work becomes more meaningful when you know every call, every email, and every conversation actually matters."
The results: 40% more revenue in the first month
The impact was immediate. In the first month with Leadfeeder, Recrutis' sales team made 40% more revenue, and nothing else in the process had changed.
In the first month, our sales team made 40% more revenue. Just one month. And I can assure you, I promise you, we just changed one thing. We implemented Leadfeeder.
Since then, the gains have shown up across the whole sales process, from the first call to closing new client partnerships.
With Leadfeeder, Recrutis achieved:
40% more revenue in the first month
Net connect rate up from 3% to 20% , with a steady flow of conversations with real decision-makers
Conversion up from 33% to over 50% , driven by better-qualified leads and more relevant outreach
Sales cycle down from about 12 weeks to 4–6 weeks
Prospecting cut from 7–14 days to as little as same-day contact
Leadfeeder delivers exactly what it promises: reliable data, seamless workflows, and exceptional support. For us, the ROI is clear. We're closing more deals, saving time, and enjoying the process.
