Your analytics counts sessions. Leadfeeder Web Insights counts the companies behind them, and shows which channels, campaigns and pages bring the ones you want.
No credit card required. Free forever on Lite.
Every row in every report carries ICP fit and Intent Score. You can see which traffic sources and campaigns bring companies you’re looking for, and which ones bring volume that goes nowhere. That comparison is something standard web analytics can't give you.
See the full B2B website analytics reports in Leadfeeder Web Insights.
Add one script and Leadfeeder matches visits to your site with the companies behind them, then shows which channels, campaigns and pages brought them in. Your first companies appear within minutes of installing.
Just a work email. No credit card.
One tracking script, pasted directly or through Google Tag Manager. No data warehouse, no analyst, no engineering project.
Companies start arriving as traffic comes through. Check a campaign you already know and see whether it brought the companies you expected.
It takes a work email and one script. No credit card.
Start your free trialLite is our free plan. It is a working version of Leadfeeder Web Insights, not a preview, and it has no end date.
On Lite, free, with no end dateLite is one plan across Leadfeeder, so everything Lite already gives you in Web Visitors comes with it. Same account, same script.
More to LeadfeederLite covers identifying the companies on your site. Leadfeeder goes further
Everyone starts with a 14-day trial of the full product, with no card and no gate. When it ends you pick a plan, and Lite is one of them. Your data stays put either way.
Answer “how are we doing?” in one scroll, with sessions, page views and ICP trends side by side.
Rank channels by volume, then re-sort by ICP ratio and average Intent Score to see which ones deserve the budget.
See which traffic converts on your goals, broken down by channel, campaign and page.
Split traffic by ICP segment, industry, company size and country to see if you’re reaching the companies you target.
Rank pages by content metrics and see how many best-fit, high-intent companies each one brought in.
Our servers are hosted on AWS in Ireland.
Leadfeeder shows you the businesses visiting your site, not individuals.
Data is encrypted in transit and at rest.
Based on the European Commission's Standard Contractual Clauses.
Manufacturing55%
increase in quialified leads
"Leadfeeder gave us the tools to identify the right companies, reach the right people, and support our teams with real insight."
IT30%
increase in lead quality
"The only reason I wouldn’t recommend Leadfeeder is because I wouldn’t want my competitors using it."
Recruiting40%
more revenue
"In the first month, our sales team made 40% more revenue. And I promise you, we just changed one thing. We implemented Leadfeeder."
Marketing90%
faster prospecting and outreach
"Leadfeeder gives a really strong signal of who is interested and what they’re looking at."
What is free website analytics for B2B?
Web analytics that reports on the companies visiting your website rather than on anonymous sessions. Leadfeeder Web Insights identifies the company behind a visit by IP match, then reports your traffic sources, campaigns, firmographics and pages by how many of the right companies each one brought. Lite is the free plan and it has no end date.
Is it really free, or is it a trial?
Both, in that order. Everyone starts with a 14-day trial of the full product, with no credit card. When the trial ends you pick a plan, and Lite is one of them. Lite is free forever.
What happens when my trial ends?
You choose a plan. If you choose Lite you keep the reports, ICP fit and Intent Score, three months of history, up to 50,000 unique visitors a month and everything Lite already gives you in Web Visitors, at no cost. Your data stays put whichever way you go.
What do I need to install?
Yes - one tracking script on your website, pasted directly or through Google Tag Manager. No data warehouse, no analyst, no engineering project.
Does Lite tell me which companies visited my website?
Web Insights reports companies as aggregates: how many companies each traffic source, campaign and page brought, their average ICP fit and their average Intent Score. To see and work individual named companies, that is Leadfeeder Web Visitors, and both run from the same tracking script.
How much traffic does the free plan cover?
Free site analytics on Lite covers up to 50,000 unique visitors a month.
How far back does the data go on Lite?
Three months. Discover and above carry two years, which is what you need to compare a quarter against the same quarter last year.
Do I get the AI on the free plan?
No. The AI summary and "Ask a question" start on Discover. Lite gives you the reports themselves, read the normal way.
Can I use Web Insights alongside Google Analytics?
Yes. They answer different questions. Google Analytics tells you how many sessions a page got. Web Insights is the B2B analytics layer on top: which companies came, how well they fit your ICP, and how much intent they showed. Most B2B teams run Google Analytics and Web Insights together.
Is this GDPR compliant?
We process 100% of data in the EU, on servers hosted in Ireland, and we report at company level rather than on individuals. Leadfeeder is ISO 27001 and ISO 27701 certified, and a DPA with Standard Contractual Clauses is in place automatically. See our GDPR and compliance page for the detail.
Install the script, open your first reports, and stay on Lite for as long as you like.
Free forever on Lite
No credit card needed 
