Sanjana Murali is a Product Marketing Manager at Leadfeeder with more than a decade of experience in B2B SaaS product marketing and content strategy. She specializes in translating complex product capabilities into clear messaging that resonates with marketing and sales teams.
Sanjana has led product launches, developed messaging frameworks, and built content strategies that help companies understand and act on buyer intent. Her work bridging product, marketing, and customer insights informs her perspective on how businesses can identify website visitors and turn anonymous traffic into actionable sales opportunities.
Blogs
How to Identify Company IP Addresses Using Leadfeeder
How to Use Website Visitor Tools to Map Out the Perfect Customer Journey
10 Ways for B2B Marketers to Generate High-Quality Leads From Companies Visiting Website
How to turn your website into a B2B lead generation machine
Website Visitor Tracking: How to Track IP of Website Visitors
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The Story Behind Building the Best Visitor Identification Software for Marketers & Salespeople
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22 Kick-Ass Ways Sales and Marketing Teams Can Leverage Leadfeeder
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Press releases
Dealfront Appoints Jillian Als as Chief Marketing Officer
Dealfront, the pipeline generation platform for B2B revenue teams, today announced the appointment of Jillian Als as its new Chief Marketing Officer (CMO). Als joins Dealfront from Queue-it, where she played a pivotal role in scaling global demand generation, strengthening brand presence, and driving measurable revenue growth.
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Dealfront: Discover the Go-to-Market Platform for Europe
It can be exciting to move into new markets or discover new customers. But it can also be very challenging if you don't have the right strategy or tool. Uncovering new customers you can wow with your product or services can be exciting, but you need to get it right the first time.
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