Key Takeaway
Schneider Electric drastically improved their customer acquisition, sales alignment, and CRM performance by implementing Leadfeeder. This move has helped shift them from manual research processes to real-time, intelligent targeting and lead generation.
Product used: Leadfeeder’s Sales Intelligence, Connect, Target, and Datacare tools were used to centralize data, monitor competition, and automate account research.
Standout result: 1 in every 50 major new orders now originates from a Leadfeeder lead—often from enterprise-level clients generating over €10 million in revenue.
Tactical shift: Replaced hours of manual research with precise Ideal Customer Profile filters and keyword search using the Target tool, finding key partners in under 30 minutes.
Framework applied: Used geographic and industry filters to identify optimal locations for expansion, ensuring close customer proximity and higher conversion rates.
Efficiency gain: CRM enrichment tasks that once required full-day efforts now take just one hour, thanks to Leadfeeder’s Datacare tool integrated into Salesforce.
The challenge: Finding new customers faster
Quickly identifying potential customers and showing them the value of products and services before competitors can is a big part of daily business. For Schneider Electric, this raised two key questions: where and how can we find the right customers? And how do we ensure the CRM system is precise, consistent and up to date?
The sales and marketing teams at Scheider Electric used to rely completely on manual research for finding potential customers. They searched the web for leads, tracked activities in different places and pulled together competitor info from multiple sources. The process was time-consuming and inaccurate, and it put a major strain on resources. To make matters worse, no one had a complete view of competitor data, sales opportunities or customer info.
Realizing the need to streamline their processes, Schneider Electric set some clear goals: cutting down on research time, centralizing information, and boosting data quality. They also wanted a tool that could help not just sales but marketing and HR teams too.
We used to spend hours on websites and LinkedIn trying to find the right contacts. Thankfully, we don’t have to do that anymore.
The solution: Breaking silos and centralizing high-quality data
For the last three years, Schneider Electric has relied on Leadfeeder to spot high-potential target companies, generate leads and monitor its competitors. Now, one out of every 50 major new orders they receive, often from industrial clients with annual revenues over €10 million, comes from a Leadfeeder lead.
Leadfeeder's Sales Intelligence solution gives their whole team a clear view of sales and marketing activities. It ensures the teams at Schneider Electric are always aligned and working from the same information.
Email alerts for competitor tracking and account management
One feature Schneider Electric often uses is email alerts through the Connect tool. They used it to create a list of competitors to track. Now, any time a news item breaks regarding one of their competitors, the teams at Schneider Electric automatically receive an email alert. This keeps everyone informed and ahead of trends and their competitors.
Leadfeeder has also transformed the way Schneider Electric manages existing customer accounts. The company’s account managers now have access to detailed lists of existing accounts, enabling them to fully prepare for calls and on-site visits.
Lead generation and research
The sales department at Schneider Electric benefits in particular fromLeadfeeder’s lead generation and research features. Instead of spending hours scrolling through websites and business networks, now they can simply use Leadfeeder’s Target tool. It offers them over 100 filter options, enabling them to quickly find companies that exactly match their Ideal Customer Profile (ICP), including key contacts to get in touch with.
Thanks to Leadfeeder, we’ve identified key decision-makers and cracked the buying center in many cases – all with just a few clicks.
For example, the company is primarily targeting segments in the building market - everything from residential and industrial construction, to logistics centers, warehouses and more. In other words: building complexes with a large number of installed electrical systems and circuits.
So, when searching for new customers, Schneider Electric often filters companies based on their location, industry, size, profile and certain keywords in the company description or on the website.
Sample query in Target: Finding a partner for a major project
In a particular use case, Schneider Electric was looking for a partner to provide video surveillance for machines. The company searched for specific keywords in the company description, including.
"Machine surveillance"
"Machine monitoring cameras"
Based on their search in Target, Schneider Electric immediately found six possible companies to contact. This saved the team hours of research and found them potential partners in less than 30 minutes. In the end, this partnership resulted in a major project with a seven-figure turnover.
Enhanced data quality in Salesforce
Schneider Electric also uses Leadfeeder for data enrichment and maintenance in its Salesforce CRM system. Leadfeeder ensures that CRM data remains up-to-date and comprehensive.
For example, the company runs reactivation campaigns for inactive customers, starting with Datacare to verify the accuracy of customer records and enhance them with current information. Tasks that once involved hundreds of manual data reconciliations and took an entire day of work now take only an hour with Leadfeeder.
Identifying location opportunities
Schneider Electric has also used Leadfeeder to identify ideal places to expand its team and open a new location. By searching for target companies in relevant industries and specific regions, they were able to evaluate where a new office would be most beneficial.
Using keyword searches combined with geographic filters, they determined the optimal location for a new site, ensuring proximity to potential customers.
Conclusion: More time for what matters most
Switching to Leadfeeder has helped Schneider Electric to achieve its ambitious goals while continually expanding its market share. Our Sales Intelligence solution supports the company’s lead management activities and helps them identify new customers and partners. At the same time, it streamlines data maintenance, research and market monitoring.
Thanks to Leadfeeder, Schneider Electric has acquired many new customers, including in new market segments. The company’s account managers also rely on Leadfeeder’s email alerts, which keep them up to date on customer activities, so they can maintain stronger relations.
Honestly, I’d prefer not to recommend Leadfeeder – so that no one else but us benefits from its incredible capabilities.
The marketing team at Schneider Electric uses Leadfeeder to stay on top of market developments with e-mail alerts. This helps them to optimize their campaigns as well as internal communication strategies.
Overall, Leadfeeder saves Schneider Electric an immense amount of time, which they can now invest in what matters most: engaging directly with their customers and helping their business to grow.