Key Takeaway
As a secure digital signature provider, Skribble needed GDPR-compliant B2B data to fuel its sales and LinkedIn marketing. Dealfront enabled them to meet high data protection standards while supercharging customer acquisition.
Key insight: Accurate, GDPR-compliant B2B data is critical for effective sales outreach in regulated industries.
Product used: Dealfront provided real-time, comprehensive B2B contact data that matched Skribble’s legal standards.
Tactic: Skribble tailored its sales outreach and LinkedIn campaigns using filtered segments based on highly specific firmographic data.
Real-world result: Skribble replaces outdated vendor with Dealfront, accelerating lead generation efforts across insurance, auditing, and municipal sectors.
Get to know Skribble
What do employment contracts, purchase agreements and annual financial statements have in common? They all have to be signed. And that is exactly what Skribble offers with their digital and secure solution signature platform. Based in Switzerland, Skribble boasts clients like Datev, EasyJet, and Avis.
We talked to Tim Reinermann, Senior Digital Marketing Manager at Skribble, where he shared how Dealfront helps not only with prospecting and sales, but also with their LinkedIn marketing activities.
The challenge: Better outreach using GDPR compliant data
How does Skribble’s sales team get address data quickly that’s also GDPR compliant? With their target markets being the insurance industry, business auditors, and digitalization departments, it was vital Skribble obtain high-quality B2B data. This had to include things like addresses, contact details, social media accounts and other relevant information. It was also important that the information was as comprehensive and current as possible.
Skribble initially had another provider, but unfortunately their data didn’t fulfill the legal requirements of B2B data security and wasn’t high quality enough. Through an article on the best sales intelligence tools, they came across Dealfront and wanted to test our solution.
Their focus wasn’t just on data depth and how up-to-date the information was, but they were after a solution that would feed them regularly with B2B data and was intuitive to use.
We’d previously been manually doing research for effective outreach which was of course, inefficient. This has now completely changed with Dealfront.
Because Skribble is an e-signing software provider for a variety of industries, they were looking for a tool to cover their range of use cases. This included covering use cases for insurance companies, auditors, municipal authorities, and companies with a “Go Digital” funding program.
The solution: High-quality data for sales and marketing
During their Dealfront trial, Skribble really put us under the microscope, paying special attention to our promise of data compliance. After being impressed with our performance in that area, they started really exploiting everything the tool could offer. The sales department could generate high-quality address lists for targeted outreach and marketing, the marketing team could use the Dealfront data for LinkedIn ads.
With Dealfront, you can quickly and easily download LinkedIn profiles to import into your LinkedIn Campaign Manager. This allows us to target our LinkedIn ads more precisely.
Now let’s take a look at specific use cases to see how our GDPR-compliant data gave their sales team a boost in new customer acquisition.
With these filter options, Skribble can now strategize the best outreach method or decide how run a special LinkedIn campaign for this target group.
Dealfront is the GDPR-compliant data provider for Skribble’s solution
One thing is for certain, both Dealfront and Skribble both agree that maintaining the highest data protection standards is crucial. No wonder that this collaboration is running so smoothly.
We’re thrilled that we can provide them with the exact B2B data they need for their acquisition and ads.
If you’re looking for a user-friendly tool that delivers high-quality results with just a few clicks, Dealfront is the right choice.