Snuup uses Leadfeeder to identify website visitors, then passes them along to sales. Read more about their strategy and how Leadfeeder helps them meet their goals

If there's one thing we like talking about, it's our customers. Leadfeeder customers aren't just the coolest people on the internet; they're also some of the smartest sales and marketing folks out there.

We recently sat down with Tiina Salminen, COO of Snuup, to discuss what their company does and how Leadfeeder makes their lives easier — and their clients happier.

Snuup's main goal is to help customers find good, long-lasting customers and bring their sales to the year 2021, and Leadfeeder helps them do just that.

Meet the Snuup team

Snuup is a passionate team of dedicated marketers and sales folks. Their squad includes Tiina, Heli-Paula, Johanna, Jyri, Harri, and Tomppa, the team plant. (Who doesn't need a team plant??)

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What is Snuup? They're a small but mighty revenue marketing and pre-sales agency with annual revenue of 200k€.

They create potential sales opportunities for customers in Finland using contacting, marketing, lead generation, and focus group studies. They also provide rental resources, such as CMO and Chief of Sales to help customers level up their sales and marketing strategies.

So, why Leadfeeder?

Tiina spent some time as the (rental) CMO at a Leadfeeder client and was impressed with what she saw. Then, she talked with Sami from Leadfeeder and the rest is, as they say, history.

Today, Snuup uses Leadfeeder to track results on their own website and the sites of their customers. Before using Leadfeeder, they used a different operating system but found it was too expensive, plus it only identified customers who filled out a form — which left them with a huge hole in their data.

Tiina shared:

Leadfeeder is a great tool for sales and marketing. Leads that otherwise may have gone unnoticed can now be tracked via Leadfeeder. It's a good thing that there are many connections for CRM systems, especially Hubspot. Of course, nothing works on its own, but Leadfeeder is a good piece of the whole puzzle!

What problem did Leadfeeder solve for Snuup?

The Snuup team was looking for a way to recognize businesses that visited their website and automate the same process for their clients. Since sales is the core of their business, they needed a tool that provided data not just for their own company but also for their clients.

That's exactly what Leadfeeder does.

By tracking IP addresses of website visitors, our tool uncovers leads that visit your site but don't leave any contact info. We match their info with our database of contact info so you know who to contact — oh, did we mention you can also track what pages those leads visit? Yep, you can do that, too.

How does Leadfeeder fit into Snuup's workflow?

Snuup uses Leadfeeder to identify site visitors, and then pass them off to their sales team to follow up. They track CPC and content marketing with Leadfeeder as well (learn more about how our acquisition filter works here ⇨ Here's How to Better Understand Lead Sources).

Snuup sees Leadfeeder as a crucial tool in their tool belt. Tiina shared:

We recognize Leadfeeder as a must-have, it gives us much more information and we are not depending on email marketing but a multi-channel campaign that we get leads and we can prioritize leads as hot, warm, and if-you-have-time-leads 😃 We also track the leads that go from SQL to MQL, if they don’t want the meeting but say that at some point they would be interested. If they pop up in Leadfeeder again at some point, we contact them.

Let's talk results; how has Leadfeeder helped Snuup succeed?

Using Leadfeeder, Snuup can identify which marketing campaigns are most effective, help their customers get hot leads — and track lead behavior.

For example, the team used our custom feeds feature to track an email campaign (hard to do in Microsoft) and Google CPC. What were the results?

With Leadfeeder, Snuup is finding three to five new potential customers a week. Their hit rate is 87 percent from offer request to deal. From lead to offer request, the rate varies but they are seeing around a 20 percent close rate.

Before Leadfeeder (BLF) Snuup was relying on inbound leads for around 90 percent of their offer requests and outbound cold calling for the remaining 10 percent.

With Leadfeeder, they can contact more warm leads (companies who already visited their website) and talk to them about the topics and services they might be interested in. As a result, their hit rate from lead to offer request has gone up to 64 percent. That's a pretty nice increase if we do say so ourselves.

Leadfeeder helps Snuup track efforts for their marketing clients

Snuup doesn't just use Leadfeeder for their own site — they also use it to inform client marketing campaigns. With Leadfeeder, they can track the effectiveness of their marketing campaigns better than using Google Analytics alone.

They shared the results from a recent campaign for a consulting company — one that is notoriously difficult to get results for. The campaign included email marketing, Leadfeeder, contacting, and several other Google advertising campaigns. Here are the results:

We did a Google Discovery campaign relating to the subject, tracked CPC in Leadfeeder and email clicks/opens, and contacted interesting ones. We contacted 50 companies in total. The Hit Rate from SQL to booking a meeting was really good, 26%. Usually, the hit rate with contacting consulting is about 10-12 percent.

Overall, Snuup has found more clients for themselves and improved their service to their clients. We call that #winning.

Leadfeeder helps sales and marketing teams level up

Are you in sales and marketing? Leadfeeder can help you find more leads for your customers and improve your own sales efforts. Sign up for a free 14-day trial and start uncovering more leads today.


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