ICP INSIGHTS

Instantly spot and segment best-fit website visitors

Name: Instantly spot and segment best-fit website visitors
Brand: Leadfeeder

Reveal which visitors match your ICP, highlights top-performing traffic sources, and auto-organize them into segments so you can drive more qualified pipeline.

Try for free

14-day free trial. No credit card required.

Does your team lack visibility into ICP-fit traffic?

Can’t see if traffic matches your ideal customers.

No clarity on which channels drive high-fit traffic.

Hard to follow up on ICP-fit website visitors.

Get full visibility into ICP-fit traffic

Top ICP segments

Understand how your website traffic is distributed across the ICP segments you’ve defined—so you can see which audiences your marketing is actually attracting.

Start for free

What you can do with ICP Insights

See ICP-fit visitors instantly

Identify which companies visiting your website match your ICP, so you can focus efforts where they count most.

View ICP segment breakdown

See how your traffic splits across ICP segments to understand audience quality and channel impact.

Find top-performing sources

Reveal which channels bring in the most ICP-fit visitors, helping you optimize spend and scale what works.

Act on ICP segments fast

Access automatically organized ICP lists to quickly compare, prioritize, and follow up with key accounts.

Sync ICP leads to CRM

Send ICP-matching companies to your CRM the moment they visit, enabling timely and targeted sales engagement.

Refine your ICP over time

Continuously improve your segmentation criteria to reflect evolving goals, markets, and performance data.

How ICP Insights help you win

Without Leadfeeder

No visibility into which visitors match your ICP

Wasted spend on channels that don’t convert

Unable to measure traffic quality by segment

Difficult to identify and act on ICP-fit visitors

Outreach is scattered and poorly targeted

CRM fills up with unqualified accounts

With Leadfeeder

Clear view of visitors matching your ICP

Optimised spend on top-converting channels

Understand traffic quality by ICP segment

ICP-fit leads are auto-organized into lists

Targeted outreach with real-time ICP insights

Start free trial

Insights that fuel your revenue engine

Marketing teams

See ICP-fit web visitors, track which channels bring them in, and auto-segment high-fit traffic to optimise spend, improve campaign performance, and fuel pipeline with qualified leads.

Explore solution for Marketing

Sales teams

Know exactly when ICP-fit accounts visit your site, access auto-generated lead lists by segment, and follow up faster with high-intent prospects that match your ideal customer.

Explore solution for Sales

FAQs

What is an ICP and why should I have it?

Ideal Customer Profile (ICP), outlines the specific characteristics of companies that are the best match for your solution, such as industry, size, location. Having an ICP helps you focus your marketing and sales efforts on the accounts most likely to convert, improving lead quality, boosting conversion rates, and ensuring your resources are spent on the customers who will deliver the greatest value to your business

What results can I expect from using ICP Insights?

With ICP Insights, you’ll gain a clear view of which website visitors match your Ideal Customer Profile, understand how your traffic is distributed across ICP segments, and identify which sources bring in your best-fit audiences. You’ll also get auto-organized prospect folders by ICP, making it easier to prioritize outreach and focus your marketing efforts where they’re most likely to convert.

How do I get started with ICP Insights?

Definiere einfach Deine ICP-Segmente in Leadfeeder und analysiere relevante Insights – zum Beispiel die wichtigsten Branchen, Länder und Traffic-Quellen, über die Firmen passend zum ICP auf Deine Website gelangen.

Du nutzt Leadfeeder noch nicht?

Dann folge einfach dieser Anleitung zur Einrichtung - here.

Leadfeeder ist kostenlos und bereits in Deinem Dealfront-Abo enthalten.

How many ICP segments can I create?

You can define multiple ICP segments. Go to “Manage” at the “Top ICP segments” block of feed insights, or to the Settings tab, and fill out all ICP segment attributions, such as industries, or countries.

How often can I update or refine my ICP segments?

You can continuously refine your ICP definitions, and edit them in the “Top ICP Segments” block of the Feed Insights or at settings.

What our customers say

"This is one of the best tools for tracking website visitors and understanding how they navigate through different pages. It’s also very effective for quickly finding company information and identifying key people along with their contact details. Additionally, the integration with HubSpot and Google Ads is extremely useful."

"I love that Leadfeeder shows me which companies are visiting our site and what pages they’re checking. It helps me see if my ABM campaigns are working and refine targeting to retarget accounts based on their interactions"

"The insights given are great to identify potential opportunities. It's easy to use and you can customize your own reports. It's integrated in Hubspot witch is very convenient."

"Dealfront makes it easy for us to prepare targeted campaigns. It offers a wide range of filters, and also provides the option to use AI assistance to help identify our ideal customers."

"Of all the competing tools, and we've used many, Leadfeeder does the best at providing and making useable the information sales and marketing teams actually care about."

"Data relatively current, with LinkedIn linking, quick search via direct link"

"Leadfeeder gives us valuable insight into who is visiting our website and helps us identify potential clients we may not have reached otherwise. It’s straightforward to use and provides clear visibility into which companies are visiting our site. The integration with our CRM makes it easy to follow up with the right people at the right time."

"Leadfeeder has become an important part of our lead generation process. In addition to our internal use, we have created custom feeds to share with our external commercial network (agents and distributors). With the recently added AI features, Leadfeeder has become even more useful, giving a lot of insights and precious data. Even though we do not use them for a number of reasons, the many integration capabilities add a lot of potential to this already powerful tool. Customer support is top-notch."

"Dealfront has significantly improved our sales and marketing workflows. The platform provides highly detailed firmographic and behavioral data, which allows us to better target prospects and personalize our outreach. We especially appreciate the seamless integration with our CRM system and the user-friendly interface. The support team is also very responsive and knowledgeable."