Google Analytics

Google Analytics Integration

Leadfeeder’s Google Analytics integration adds vital information (such as keyword and campaign data) to the leads we provide you.

What is Google Analytics

Google Analytics is the most popular, and free, web analytics service on the internet. It tracks and reports website traffic as well as additional information about your visitors like how they found you, what pages they visited, how much time they spent on the site, and much more. Google Analytics also integrates with your paid ad campaigns showing you how they’re performing in close to real time.

Benefits of integrating Google Analytics and Leadfeeder

With Leadfeeder connected to your Google Analytics account your leads are enriched with useful and actionable data that enables you to better understand their interests and intent.

The Google Analytics integration allows us to show you information about what keywords brought them to your site, whether they were part of any paid marketing campaigns, associated AdWords costs, what URLs they visited, the length of time they spend on your site, and much more.

This means that as a sales rep you are better prepared with important background information when reaching out to your prospects. And as a marketer, you can get valuable insights into how your campaigns are performing and what sources are bringing high quality leads to your site.

How to get started

  • Step 1: Sign up for Leadfeeder and score a free 14-day trial.
  • Step 2: During signup, you will be prompted to connect and authorize your Google Analytics account.
  • Step 3: After signup, you can add and remove Google Analytics views from your the “Website” tab in your “Settings” page.

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