The MailChimp integration allows us to easily track where our newsletter readers navigate on our website. If we see they continue on from our initial link to another service we offer, we can tailor our follow up conversations to acknowledge their additional interests.
MailChimp allows you to send email newsletters and create marketing automation campaigns. By connecting Leadfeeder with MailChimp, you can get website activity details for your email subscribers.
MailChimp does a good job of providing you with email marketing analytics, such as who has opened or clicked on your emails. With the Leadfeeder integration you can take email marketing analytics a step further and see what your subscribers do on your website. Find out what website pages your subscribers are visiting, the time they spend there and what email marketing campaigns they are visiting from.
From MailChimp in Leadfeeder, you can see:
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