With the two powers combined, your Leadfeeder-Mailchimp integration allows you to take email marketing analytics a step further and see what your subscribers do on your website, essentially viewing their on-site behaviors. Find out which website pages your subscribers are visiting, the time they spend there, if they engage with particular pieces of content, and what email marketing campaigns they are visiting from.
From Mailchimp in Leadfeeder, you can see:
The Mailchimp integration allows us to easily track where our newsletter readers navigate on our website. If we see they continue on from our initial link to another service we offer, we can tailor our follow up conversations to acknowledge their additional interests.