Leadfeeder’s Mailchimp integration uncovers real people on your website so you know who’s interested in your company and what to say to them.
What is Mailchimp
Mailchimp allows you to send email newsletters and create marketing automation campaigns. By connecting Leadfeeder with Mailchimp, you can get website activity details for your email subscribers. Mailchimp does a good job of providing you with email marketing analytics, such as who has opened and clicked-through on your emails, as well as other link-tracking features in Google Analytics.
Benefits of integrating Mailchimp and Leadfeeder
With the two powers combined, your Leadfeeder-Mailchimp integration allows you to take email marketing analytics a step further and see what your subscribers do on your website, essentially viewing their on-site behaviors. Find out which website pages your subscribers are visiting, the time they spend there, if they engage with particular pieces of content, and what email marketing campaigns they are visiting from.
From Mailchimp in Leadfeeder, you can see:
What list the user belongs to and the date they subscribed
Visit details from each campaign
Your campaign and mailing list details
And much more!
What Our Customers are saying
The Mailchimp integration allows us to easily track where our newsletter readers navigate on our website. If we see they continue on from our initial link to another service we offer, we can tailor our follow up conversations to acknowledge their additional interests.