On March 24, 2026, Dealfront became Leadfeeder,unifying the entire platform under one brand you already know and trust. Below you’ll find answers to common questions about what this means for you.

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By Kevin McIntyre
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FAQ: Dealfront becomes Leadfeeder

This change reflects a clearer focus on our mission: turning B2B websites into lead generation engines by helping marketing and sales teams identify buying intent, prioritize the right accounts, and turn engagement into pipeline.

This is a brand change, not a contract change. Your subscription, pricing, features, data, and access will remain the same. You’ll continue using the product as you do today, with no disruption to your workflows.

1) Contract and Pricing

Q: What does this mean for my current subscription?

A: Your subscription remains the same. Your product access, plan, and features aren’t changing, and you can continue using the platform as you do today.

No functionality is being removed as part of this change. We’re continuing to build on the platform and develop smarter ways to help you act on intent signals ,prioritize the right accounts, and turn engagement into pipeline.

Q: Will my contract pricing change?

A: No. There are no pricing changes as part of this brand transition.

Q: Will the free version still be available?

A: Yes. The free version remains available under the same eligibility and access terms.

2) Required Actions

Q: Is there anything I need to do?

A: When logging in after 24. March, please use leadfeeder.com. If you use a password manager, you may need to update the saved login URL.

If you have questions about accessing your account, please see “Access & Login” in this FAQ below.

Q: Will emails come from a different domain?

A: Yes. As part of the transition, emails will begin coming from a @leadfeeder.com domain instead of @dealfront.com.

To ensure you continue receiving important product updates, and support communications, we recommend adding @leadfeeder.com to your allowlist (whitelist) in your email system.

3) About the Brand Change

Q: Why is Dealfront becoming Leadfeeder?

A: We’re bringing the entire platform together under one clear brand: Leadfeeder. This reflects a stronger focus on our mission of turning B2B websites into lead generation engines — helping marketing and sales teams identify buying intent, prioritize the right accounts, and turn engagement into pipeline.

Q: What does the rebrand mean for the company?

A: The company, team, and platform remain the same. You’ll simply see Leadfeeder as the primary brand going forward. This change brings everything together under one brand while we continue investing in and improving the platform.

Q: When will this happen?

A: The brand change takes effect on March 24, 2026.

4) Product & Feature Impact

Q: Will product features change?

A: Your current product experience remains the same, and the capabilities you rely on today aren’t changing as part of this rebrand. However, some features will be renamed to better align with the brand changes:

  • Leadfeeder will become Web Visitors

  • Promote will become Campaigns

  • Leadfeeder API will become Legacy Leadfeeder API

  • Dealfront API will become Leadfeeder API

Aside from these naming updates, the functionality you use today will remain the same, and we’ll continue improving the platform and introducing new capabilities continuously.

Q: Will I lose access to any functionality?

A: No functionality is being removed as part of this change.

Q: Is the tool itself changing?

A: The product you use stays the same. You may notice updated branding, naming, or visual elements, but your workflows will not be disrupted.

Q: How will you communicate future product updates?

A: We will continue to share updates through email, in-product notifications, and help center articles. If any change requires action, we will provide clear, step-by-step guidance.

Q: Can I get early access to upcoming changes?

A: In some cases, we may offer early access programs. If you're interested, please contact your Customer Success Manager or support to learn what’s available.

5) Existing Setup & Work

Q: Do I need to rebuild my lists, workflows, or integrations?

A: No. Everything you’ve already built will remain in place.

Q: Will my saved data and configurations still be there?

A: Yes. Your data, settings, filters and integrations will continue to function as they do today.

6) Data & Security

Q: Is my data still secure?

A: Yes. Our security practices and data protection standards remain unchanged.

Q: Will data hosting or residency change?

A: No. There are no changes to data hosting or residency as part of this rebrand. If you have specific compliance requirements, our support team can provide details for your account.

7) Access & Login

Q: Where do I log in?

A: If you previously logged in via app.dealfront.com, the login URL will change.

Starting 24 March, you will log in at app.leadfeeder.com via leadfeeder.com.

Your account, data, and access remain the same. Only the login URL is changing.

Q: Will my login credentials change?

A:No. Your existing login details will continue to work. However, if you use a password manager, you may need to update the saved entry.

8) Technical Changes

Q: Will the API change? Do I need to update API keys?

A: No action is required right now. If API endpoints, keys, or documentation change in the future, we will provide advance notice and clear migration guidance.

Q: What happens to my integrations?

A: Integrations will continue working as they do today. If any integration requires future updates, we will communicate those changes clearly and in advance.

9) Team & Support

Q: Will my Customer Success Manager or support contact change?

A: No. Your existing support channels and account contacts remain the same. Over time, you may notice that emails from our team come from a @leadfeeder.com address instead of @dealfront.com.

Q: I’m an admin, do I need to update anything for my users?

A: No action is required. If anything ever impacts user management or permissions, we will notify administrators directly.

Q: Will invoices or billing descriptors change?

A: No. Your invoices and billing descriptors will remain the same as they are today. There are no changes required from your side.

Q: Will contracts need to be re-signed?

A: No. Your existing contract remains valid, and no re-signing is required as part of this brand transition.

Q: Will your tax ID / VAT number change?

A: No. Our tax ID and VAT number remain unchanged. This brand transition does not affect our tax registration details.

Q: Is the official company name changing?

A: No, your legal contracting entity will remain the same.

  • If your contract is with Dealfront Group GmbH, it will remain Dealfront Group GmbH

  • If your contract is with Dealfront Germany GmbH, it will remain with Dealfront Germany GmbH

  • If your contract is with Dealfront Finland Oy, it will remain Dealfront Finland Oy

All these companies will be doing business under the Leadfeeder brand.