The good news is that there are plenty of B2B social media tools designed to make marketing more effective. These tools can help you access better data, gain clearer insights, and automate time-consuming tasks, so your team can focus on strategy and execution rather than manual work.

The challenge is choosing the right ones. With hundreds of tools available, not all are built for B2B growth or lead generation. This article breaks down the best B2B social media tools that can help you drive more qualified leads and ultimately increase revenue.

Note: Want to turn more social media leads into prospects? Sign up and try Leadfeeder free for 14 days to see which companies visit your website and then retarget them on social media sites like LinkedIn. 

Lead Generation tools for B2B social media marketing 

In B2B, social media isn't just about getting likes and comments — it's about driving leads that you can turn into paying customers. These tools will help you convert social media followers into prospects and, hopefully, customers. 

Before diving into each tool in detail, it helps to get a quick overview of how they compare. The table below highlights the lead generation tools featured in this section, along with their core capabilities and current pricing, making it easier to identify which platform best fits your B2B social media marketing goals

Leadfeeder 

Pricing: 14-day free trial, paid plans start at $99/month

Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.

Leadfeeder also shows you contact information for employees at the company. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.

And for social media, Leadfeeder integrates with LinkedIn and can help you nurture and retarget companies.

To try out Leadfeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!). A 14-day free trial is available with paid plans starting at $139/month.

To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes. 

LinkTree 

Pricing: Pro plan starts at $5 per month 

LinkTree is a social media link management tool — and it's definitely not for everyone. But, it's affordable and incredibly helpful for small businesses, so I thought it deserved a spot on this list! 

Basically, LinkTree creates a custom landing page that gathers all your important content in one place. 

The ideal use case for LinkTree is on Instagram, where you can only share one link in the bio. Instead of sharing your website, you can share your LinkTree link, with links to content you've shared recently, new tool courses or products, and all your important content. This link can be shared anywhere, including LinkedIn, Pinterest, Snapchat, and YouTube. 

If you're looking for a way to turn social followers into leads, LinkTree is a great tool to have in your arsenal. 

LinkedIn Sales Navigator 

Pricing: 1 month free trial, paid plans start at $64.99 a month (billed annually) 

Unlike most of the tools on our B2B social media list, LinkedIn Sales Navigator is not a third-party tool. It's actually a premium LinkedIn product, and it's incredibly powerful for several reasons. For starters, it gives brands direct access to their target audience and helps fill the gap in social media tools that focus mostly on Facebook, Twitter, and Instagram. 

So, what can you expect with Sales Navigator? 

Features vary by plan, but you'll get real-time sales updates on leads, the ability to sort leads by tag, lead recommendations, and 20 InMail messages per month. For a full look at features, take a peek at their compare plans page, which provides more details. 

Scheduling & Management Tools for B2B Social Media Marketing 

One of the most time-consuming parts of social media is scheduling and tracking posts. These tools will help your B2B company stay active on all the important platforms. 

Before diving into each platform, the table below provides a quick comparison of the scheduling and management tools featured in this section, along with their core features and updated pricing to help you find the best fit for your workflow.

Oktopost 

Pricing: Custom pricing

Oktopost is a B2B social media tool designed to help enterprise businesses publish posts, measure their efforts, and engage with their audience. It includes workflow features like post-approval, which help larger companies scale their social media efforts. They also make it easy to find conversations on topics that impact your brand, helping you stay engaged with your audience and deliver a better customer experience. 

Oktopost is designed for B2B companies but is often used by enterprise businesses, so it might be too much for smaller B2B brands. 

Agorapulse 

Pricing: Plans start at $79/month billed annually 

Agorapulse is a full-featured social media scheduling, reporting, and engagement tool. It makes it easier for B2B companies to manage multiple social accounts all in one place by providing an 'in-box' where multiple members can manage comments, schedule posts, and track metrics. 

It also offers workflow tools, such as tasks and bulk editing. Keep track of engaged users by adding customer notes, tracking their history, and using custom labels to stay on top of your most engaged social followers. 

Buffer 

Pricing: 14-day free trial, paid plans start at $15 per month 

Buffer is one of the OGs of social media management. It's a full-featured tool for scheduling, creating, tracking, and responding to social media comments. It wasn't designed specifically for B2B businesses, but it is still a solid all-around social media tool. 

Here are a few of my favorite Buffer features: 

• Manage and track all your social media accounts in one place. 

• Track campaign effectiveness and generate snazzy reports. 

• Create and coordinate visually appealing social media posts. 

• Respond to comments faster by pulling them all into one dashboard. 

If your company is highly active on social media, Buffer is an ideal way to manage everything all in one place. 

MeetEdgar 

Pricing: Free 7-day trial, paid plans start at  $19 per month 

MeetEdgar is a social media automation and scheduling tool designed to make social media easier. Sounds good, right? If you are looking for a way to automate social sharing on Facebook, Twitter, Instagram, LinkedIn, and Pinterest, this is the tool you've been looking for. 

Top features include automatically finding and sharing relevant content, importing new content, A/B testing, link tracking, and automatically reporting. If you need to stay on top of comments, MeetEdgar might not meet your needs — but if you're looking to be active on all the big social platforms, MeetEdgar makes it simple. 

Sprout Social 

Pricing: Free 30-day trial, paid plans start at $99 per month per user

Sprout Social is a robust social media scheduling and monitoring tool designed for brands. Top features include an all-in-one social inbox, post publishing and scheduling, keyword and brand monitoring, detailed reports, and custom workflow options. 

Sprout Social is an ideal choice for brands looking to stay on top of their social media profiles, monitor brand awareness, and access detailed reporting tools. The tool works with Facebook, Instagram, and Twitter.  

Social Media Monitoring Tools for B2B  

What do your customers have to say about your brand? If you aren't listening, you could miss opportunities to turn irritated customers into brand ambassadors and to provide better customer service. 

These tools will help your B2B company monitor what people are saying about your brand and your industry online. 

Before exploring each platform in detail, the table below provides a quick comparison of the social media monitoring tools featured in this section, along with their core features and updated pricing to help you evaluate which platform best fits your business needs.

Brand24

Pricing: Free 14-day trial, paid plans start at $49 per month 

Brand24 is not a social media scheduling or even just a monitoring tool — it's more of an online reputation listening tool. Brand24 keeps its ear to the ground by monitoring social media, news, blogs, videos, and other content for brand mentions. 

Features of note include customizable instant notifications, automated sentiment analysis to detect positive and negative comments, the ability to respond, and detailed reports. If you are looking to track  PR and online marketing efforts through brand awareness, this tool will help you do just that. 

Clarabridge 

Pricing: Custom pricing

Previously called Engagor, Clarabridge is an AI-powered social media listening platform designed to help B2B businesses increase sales, ensure compliance, and manage conversations that happen on social media and other platforms. 

Unlike other tools that listen only to social media, Clarabridge can listen to calls, online reviews, social media posts, and surveys, so you can track feedback across all channels. It also provides detailed data insights so you can see exactly what is working. 

Hubspot 

Pricing: Paid plans for the Marketing Hub start at  $45 per month (up to 1,000 contacts) 

Hubspot offers several different tools, including a CRM, marketing automation, and social media management tool. They claim to be "one social tool to rule them all." 

So, what does HubSpot's social tool do? For starters, it helps you manage all your social accounts in one place, so you no longer have to hop back and forth between Facebook, LinkedIn, and Twitter. It also suggests the best time to post, and can automatically post new content as you publish it. 

For small businesses with 1,000 or fewer contacts, it can be an attractive option, but pricing goes up drastically (from $45 a month to $800 a month) if you have more than 2,000 contacts. 

Mention 

Pricing: Free plan for 1 alert and up to 3 social accounts; paid plans start at $25 per month 

Mention is a powerful social media listening platform that helps brands listen, monitor, and publish social media posts across platforms. It monitors more than 1 billion sources across the web and notifies you anytime your brand or a product is mentioned. 

The inbox feature provides a stream of actionable data that allows several people to monitor accounts simultaneously. Each mention can be marked as "priority", "unread", "archive", or "favorite," helping teams stay on top of mentions without being overwhelmed. 

One big drawback from a B2B standpoint is that Mention does not integrate with LinkedIn. It just integrates with Twitter, Facebook, Pinterest, and Instagram. 

Khoros 

Pricing: No pricing provided; call for a quote 

Khoros is an enterprise-level social media marketing and digital customer engagement tool destined to help brands build connections across every digital platform — including social media, digital communities, reviews, and SMS text.  

Khoros offers several products, including a social media marketing tool to help brands schedule, publish, and measure social media growth. The platform is designed to be scalable by providing data insights, access control, and cross-channel conversation management. 

Which B2B Social Media Tool is Right for Your Company? 

Managing social media doesn't have to be a headache. If you are tired of bouncing around between platforms and struggling to figure out what actually works, it's time to put one of these B2B social media tools to the test. 

Just remember that one tool might not do it all. You might pair a large tool, like Buffer or Sprout Social, with tools that fill the LinkedIn gap, like Leadfeeder and Sales Navigator. 

Luckily, most tools offer a free trial so you can try them out and see which one best fits your sales and marketing goals! 

Note: Want to turn more social media leads into prospects? Sign up and try Leadfeeder free for 14 days to see which companies visit your website and then retarget them on social media sites like LinkedIn.