Leadinfo vs Leadfeeder: Which Web Visitor Tracking Tool Wins in 2026?

In many ways, marketers have long been detectives without clues, trying to connect digital footprints, page visits, and clicks to real companies and real opportunities. And while the tools at our disposal have become more sophisticated, the goal remains the same: to turn curiosity into connection.

That’s where website visitor tracking tools like Leadinfo and Leadfeeder come in. These platforms promise to shine a light on the anonymous traffic already engaging with your site, giving marketing and sales teams the insight they need to prioritise the right accounts, personalise outreach, and generate stronger pipeline.

But as technology and expectations evolve, not all tools serve the same purpose or address the same challenges. Businesses are no longer satisfied with just seeing who visited their website; they want accurate, actionable, and GDPR-compliant data that can plug directly into their revenue workflows.

In this article, we’ll break down how web visitor identification works, what makes these platforms different, and which one comes out ahead for modern revenue teams.

What is website visitor identification?

When someone lands on your website, their IP address and behavioural data are captured and compared against extensive business databases. This process helps match otherwise anonymous visits to known companies, and sometimes, even to individuals, revealing the hidden demand behind your traffic.

For marketers, this information can be gold dust. Instead of guessing who’s engaging with your content, you can see which businesses are showing intent, how often they return, and what pages they’re interested in. Sales teams can then act quickly, aligning outreach with the buyer’s stage in their journey.

Of course, accuracy is everything. Most visitor identification tools can match 20–40% of B2B traffic, depending on their data quality and regional coverage. That makes the strength and depth of a platform’s database one of the biggest differentiators when choosing between solutions.

Leadinfo and Leadfeeder at a glance

Both Leadinfo and Leadfeeder are built to help businesses uncover the companies behind their anonymous website visits, but their approaches and ecosystems differ significantly.

Leadinfo is a European-based visitor identification tool that offers real-time tracking and lead scoring. It’s positioned as a straightforward, cost-effective option for businesses looking to get started quickly. Within the platform, users can access company data, LinkedIn profiles, and contact details to help with outreach.

Leadfeeder, on the other hand, is a part of Dealfront and forms part of a much broader pipeline generation platform. This integration means Leadfeeder doesn’t just identify who’s visiting your website, it can connect that intelligence to a complete go-to-market workflow across marketing and sales. From intent data and contact enrichment to CRM syncing and regional compliance, Leadfeeder by Dealfront offers a more holistic approach for revenue teams.

6 key differences that matter in 2026

As marketing and sales teams work more closely together, the tools they use need to serve both sides of the revenue equation. Here’s how Leadinfo and Leadfeeder differ in ways that matter most to performance, alignment, and growth in 2026.

Real-time lead scoring

Leadinfo uses automated scoring to prioritise visitors based on criteria like ideal customer profile fit or specific behaviours on your site. It’s designed for quick insights, flagging potential leads as they happen.

Leadfeeder, however, goes beyond basic scoring by integrating with Dealfront’s broader intent and enrichment ecosystem. This means revenue teams don’t just see who visited, they can understand why they visited, how engaged they are, if they match their ICP, and where they are in their buying journey. This context helps marketing prioritise campaigns and sales personalise follow-up without guesswork.

Contact data depth

Leadinfo displays company and contact information (including LinkedIn profiles) within the platform. It’s a good starting point for identifying decision-makers, though it may rely on limited datasets depending on region and scale.

Leadfeeder provides rich company-level data and, through Dealfront’s integrated tools, access to verified contact information, intent signals, and firmographic insights. In practice, that means marketers can build segmented audiences for campaigns, while sales teams can find the right people to speak with, all without leaving the platform.

Automation and follow-up

Leadinfo offers features for quick automated follow-up, such as sending notifications when a high-intent lead visits, or triggering workflows directly from the platform for timely outreach. Automated sequences and integrations with messaging tools are built into its workflow.

Leadfeeder, powered by Dealfront’s automation layer, takes this further. Imagine a marketing lead downloading a whitepaper, followed by a sales notification that the same company is revisiting your pricing page three days later - this kind of smart automation bridges the gap between marketing and sales efforts, ensuring opportunities aren’t lost in the handover.

Integrations & ecosystem fit

Leadinfo offers direct integrations with popular CRMs and email tools and is designed for straightforward setup.

Leadfeeder integrates into full sales and marketing systems, syncing seamlessly with CRMs, marketing automation, outbound platforms, enrichment tools, and reporting stacks. Because it's part of Dealfront, it also fits into broader GTM workflows including intent intelligence, prospecting, segmentation, and outreach.

International data coverage

Both tools have strengths in the European market, with high-quality data for company identification in that region. Leadinfo's data is focused on the EU and relies on partnerships for regional accuracy.

Leadfeeder, thanks to Dealfront’s European roots and expanded North American data packs, offers stronger coverage across both continents, plus improving match rates in the Asia-Pacific region. That balance of regional depth and global scale helps international revenue teams confidently target the right audiences wherever they operate.

AI capabilities & GTM intelligence

Leadinfo offers automated scoring and helpful triggers that surface promising visitors and support quick decision-making. It gives teams useful information fast, especially when they’re looking for straightforward automation on top of visitor data.

Leadfeeder, through Dealfront, goes beyond surfacing activity by pairing AI with intent intelligence, firmographics, and behaviour patterns across the wider buying journey. Instead of simply reporting who visited your site, Dealfront learns what buyers are interested in, how ready they are to talk, and which companies deserve attention first. That means smarter lead prioritisation, more accurate segmentation, and proactive nudges that help marketing and sales act at the right moment, not just react to page views.

Pricing and ROI comparison

Pricing transparency is crucial when assessing the long-term ROI of a web visitor tracking or pipeline generation tool. Both platforms use a usage-based pricing model, where costs scale with the number of companies identified each month, but what’s included (and excluded) can make a big difference.

Leadinfo pricing breakdown

Leadinfo uses a usage-based pricing model where the monthly cost depends on the number of unique companies identified on a website. All plans allow a 14-day free trial:.

• €69/month: up to 50 identified companies

• €159/month: up to 250 identified companies

• €359/month: up to 750 identified companies

All plans include real-time scoring, contact data, automated workflows, CRM integrations, and GDPR compliance at no extra cost.

Leadfeeder pricing breakdown

Leadfeeder by Dealfront offers a flexible model with a free plan (up to 100 identified companies, 7 days of data) and a paid plan starting at €99/month for expanded identification, unlimited users, and full data history. New users can also explore the platform risk-free with a 14-day trial, giving teams the chance to see real results from their own website traffic before making a commitment.

Beyond identification, the paid plan includes advanced filtering, CRM and marketing integrations, enriched company data, user management, and smart notifications, all backed by Dealfront’s wider intent and data intelligence network.

For teams focused on pipeline generation rather than just traffic tracking, that integration and scalability make a measurable impact on ROI.

Data accuracy and regional coverage

When it comes to website visitor tracking, data accuracy is everything. After all, identifying a company that never existed (or missing one that’s actively showing interest) can mean wasted marketing budget or missed pipeline.

Both Leadinfo and Leadfeeder by Dealfront are built on strong European foundations, but their data coverage and precision vary when you look across different regions.

EU traffic match rates

In their home market of Europe, both tools perform impressively well. Each has built extensive databases tailored to EU-based companies, with typical company identification match rates between 30% and 40% of business traffic.

That’s made possible by regularly updated IP-to-company mappings and broad coverage of active European businesses. For marketers running region-specific campaigns, this high accuracy ensures that your lead and intent data truly reflects who’s out there engaging with your brand, not just random clicks from unknown sources.

US and APAC match rates

Beyond Europe, the story shifts.

In the United States, Leadfeeder has significantly expanded its data reach, boosting match rates for both enterprise and mid-market companies. This makes it a powerful tool for marketing and sales teams with transatlantic go-to-market strategies or global growth ambitions.

Leadinfo offers some US coverage, but its strength remains within Europe, so for teams targeting multiple continents, it may offer less consistency.

In Asia-Pacific (APAC), both tools face similar challenges: regional IP-to-company mapping isn’t as comprehensive yet. That said, Dealfront’s continuous expansion of local data partnerships is helping to close the gap, meaning its accuracy in markets like Singapore, Australia, and Japan continues to rise year on year.

In short, if your pipeline strategy extends beyond European borders, Leadfeeder by Dealfront’s broader data coverage gives marketing teams more reliable visibility into their international web traffic.

Integrations and workflow automation

Having data is one thing. Using it effectively across your revenue stack is another. Integrations and automation are where visitor tracking transforms from a reporting tool into a true pipeline generation engine.

CRM connections

Both Leadinfo and Leadfeeder integrate with major CRMs, ensuring that identified companies flow seamlessly into existing sales and marketing systems. Supported platforms include:

• Salesforce

• HubSpot

• Pipedrive

• Microsoft Dynamics 365

• Zoho CRM

Leadinfo offers a guided, step-by-step integration setup that’s quick to activate for smaller teams.

Leadfeeder by Dealfront, meanwhile, is built for scalability, connecting via OAuth or API keys depending on the CRM, and syncing visitor data in real time. This ensures that sales and marketing teams always have a single source of truth on buyer activity, without needing to export CSV files or manage manual updates.

It’s a small difference that has a big impact: when data flows automatically, campaigns stay relevant, follow-ups stay timely, and no warm lead gets left behind.

Marketing automation sync

For marketing teams, integrations don’t just mean convenience, they mean momentum.

Leadinfo connects to popular marketing automation platforms like Mailchimp, ActiveCampaign, and HubSpot Marketing Hub, enabling simple triggers and email campaigns based on website activity.

Leadfeeder takes this idea further by pushing high-intent account signals into your marketing automation workflows. Instead of simply logging a visit, it updates segments, adds prospects to relevant lists, and surfaces buying activity so your automation platform can take over.

For example, if a target company repeatedly visits your pricing or solutions pages, Dealfront can automatically sync that behaviour to tools like HubSpot or Mailchimp. That insight can then trigger the right nurture flow, move the account into an ABM audience, or notify your sales team to explore engagement.

So, while Dealfront doesn’t send the campaign for you,  it fuels your marketing automation platform with real buying signals so you can act at the perfect moment, without manual list pulling or spreadsheet detective work.

Privacy and GDPR compliance checklist

Today, privacy is at the heart of brand trust. Marketers and sales teams alike know that compliance missteps can damage reputation faster than any marketing campaign can repair.

Both Leadinfo and Leadfeeder take GDPR and data protection seriously, but their methods differ slightly in how they collect and store visitor data.

First-party vs third-party cookies

Think of cookies as the breadcrumbs that help identify which companies are engaging with your website. First-party cookies are placed and read by your own domain: safe, compliant, and increasingly preferred. Third-party cookies, by contrast, are placed by external domains and are being rapidly phased out due to evolving browser privacy standards.

Leadinfo has moved entirely to a cookie-free tracking solution, appealing to teams that want peace of mind and simplicity.

Leadfeeder, however, uses first-party cookies as part of its tracking approach within the Dealfront platform, ensuring compliance while still enabling detailed intent insights.

Ultimately, this means both are future-proof against third-party cookie deprecation, but Leadfeeder offers a balanced mix of accuracy and privacy through its first-party model.

Data storage location

European data protection laws, including the GDPR, require that personal data from EU citizens is stored safely within the EU or in countries meeting equivalent standards.

Leadinfo stores all data inside the EU and markets itself as 100% GDPR-compliant.

Leadfeeder, as part of Dealfront, also hosts data on EU-based servers, with the added assurance of Dealfront’s larger compliance infrastructure. This includes dedicated data protection teams, regional data residency options for enterprise clients, and adherence to internationally recognised standards such as ISO 27001 and ISO 27701. For international marketers, this ensures that compliance doesn’t just tick boxes, it scales confidently with your campaigns.

Which tool fits your team size and stack?

Choosing between these tools often depends on how mature your go-to-market motion is, and what kind of team you’re building.

Startups and SMBs

Smaller marketing or sales teams often prioritise fast setup, transparent pricing, and tools that don’t demand hours of admin.

Leadinfo’s simplicity and usage-based pricing can be a good entry point for startups dipping their toes into website visitor tracking. It’s affordable, easy to manage, and offers the basics needed to begin turning anonymous traffic into visible prospects. However, as traffic grows and marketing sophistication increases, teams may find they need deeper insights and tighter integrations, especially as they align more closely with sales.

Leadfeeder provides that same ease of setup with a more scalable foundation. Its free plan and 14-day trial make it just as accessible for smaller teams, but with the added benefit of deeper data insights and native integrations that grow alongside your tech stack. For early-stage companies planning to scale their marketing and sales coordination, Leadfeeder offers a clear path forward without needing to switch platforms later.

Mid-market revenue teams

For mid-sized organisations with established marketing and sales processes, Leadfeeder by Dealfront shines. These teams typically juggle multiple tools such as CRMs, marketing automation platforms, and analytics suites, and need everything to talk to each other.

Leadfeeder’s advanced filtering, automation, and cross-platform workflows help unify these systems, ensuring that marketing-generated interest doesn’t stall before it reaches the sales team. It’s purpose-built for collaboration across the revenue funnel.

Enterprise and multi-region companies

Larger enterprises face a different set of challenges: multiple regions, multiple websites, multilingual content, and strict compliance requirements.

Here, Leadfeeder’s integration within the broader Dealfront platform becomes a major advantage. Features like cross-domain tracking, granular user permissions, and advanced reporting support complex global operations, while EU data residency options give compliance teams full peace of mind.

For companies managing international demand generation at scale, that combination of breadth, precision, and governance is hard to beat.

Ready to turn visitors into revenue with Dealfront

Most tools stop at showing who visited your website. Dealfront goes several steps further, helping you understand why they came, what they’re interested in, and when they’re most likely to buy.

As part of the broader Dealfront platform, Leadfeeder transforms website visitor tracking into a complete pipeline generation solution. It doesn’t just reveal anonymous traffic, it connects intent signals, company intelligence, and verified contact data into one seamless view of your buyer journey.

Dealfront’s technology brings together multiple data sources:

• Website visitor identification reveals which companies are engaging with your site.

• Intent data uncovers what topics or products those companies are researching right now.

• Account intelligence delivers deeper insights into each organisation’s structure, key decision-makers, and recent business activities.

Because Dealfront integrates directly with your CRM and marketing tools, all this information flows effortlessly into your existing workflows. That means marketing can segment and target more precisely, sales can prioritize the right accounts faster, and revenue teams can move as one, turning website traffic into qualified pipeline without juggling multiple tools.

Companies across Europe and beyond are already seeing the impact. For example, when AutomatiKing used Leadfeeder by Dealfront to automate their lead-research process for high-value summits, they doubled registrations and cut manual research time by 70%. 

To see how Dealfront works and what it can show about your website visitors and their intent, request a demo.

FAQs about Leadinfo and Leadfeeder

How long does it take to migrate from Leadinfo to Leadfeeder?

Migrating from Leadinfo to Leadfeeder typically takes one to two weeks. This includes data transfer, integration setup, and training your team on the new Dealfront platform. The exact timeline depends on the amount of historical data and number of connected tools.

What are the visitor limits on free trials and entry-level plans?

Both Leadinfo and Leadfeeder set monthly caps on the number of unique companies that can be identified during free trials and entry-tier plans. Features such as advanced filters, historical data access, or CRM integrations may require an upgrade to a paid plan.

Can Leadinfo and Leadfeeder enrich website visitor data with company details?

Yes, but the depth of enrichment differs. Leadinfo provides more extensive company profiles, including size, sector, and verified contact details. Leadfeeder (Dealfront) focuses on core company insights, engagement behaviour, and intent signals that tie into Dealfront’s wider go-to-market data ecosystem.

Will the tracking script slow down my website?

No. Both Leadinfo and Leadfeeder use lightweight tracking scripts that load asynchronously, meaning they don’t block or delay page rendering. The impact on site performance is minimal and suitable for even high-traffic websites.

Do I need a separate consent banner for these tools?

No special banner is required beyond your standard GDPR-compliant consent management solution. As long as your consent notice covers analytics and marketing scripts, both Leadinfo and Leadfeeder tracking comply with European data-protection standards.