voice technology

5 Ways Voice Technology Can Improve Your Marketing Strategy

24 September 2020

In an increasingly saturated digital market, it’s no secret that if you want to get ahead of the competition and retain more loyal buyers, you need to focus on building real relationships with your customers

How do you go about doing this? 

It’s all about engaging existing and potential customers on a personal level - while keeping things as easy, speedy, and efficient as possible. 

To keep buyers coming back for more, businesses today are looking towards new tools and technologies to help keep their approach to marketing as personal as it is efficient.

In particular, voice technology is opening up new avenues for conversation between people and businesses; allowing online brands to better understand, communicate with and market to their customers.

Today, we’ll be exploring five key benefits of voice technology for modern marketers - and explore the reasons why your business might want to consider it as part of your strategy to drive engagement, customer retention, and sales. 

Note: Want to know how to build better relationships with potential companies? Try Leadfeeder free for 14 days to warm up your cold leads.

1. Gather spoken reviews and voice testimonials to share online

You’ve probably heard it said that to effectively boost your brand’s credibility, you need to make use of your customers’ most trusted source; other people.

And recent studies have shown that this couldn’t be more true! According to BrightLocal, 85% of customers trust online reviews as much as personal recommendations, and featuring reviews on ecommerce websites has been shown to lead to an 18% increase in sales on average. 

So, it goes without saying that not only should you definitely be collecting reviews from your customers - you should also be sharing them on your social platforms to quickly build trust and attract new buyers.

But let’s take a moment to consider why customers trust each others’ recommendations more than businesses’ own product descriptions. It’s because people’s reviews feel human, unbiased, and real. And what could be more authentic and personal than listening to someone speak?

Talking inherently conveys more emotion than typing, and when you give your customers the option to record you a voice review or testimonial, they’ll be able to convey their excitement far more strongly than through text. 

These voice reviews will then make for fantastic, powerfully emotive user-generated content that you can feature on your website and share on your social channels to entice potential new customers. 

2. Understand your target customer

Voice technology is also important as it provides businesses with countless opportunities to gain deeper, richer insights into their customers’ thoughts, feelings, and preferences. 

When you give customers the option to record spoken feedback, you’ll hear spontaneous, unfiltered feedback that will reveal far more about what they think of your website, product or service than written or typed feedback ever could. And with this knowledge, you’ll be able to market to your customers far more effectively. 

The qualitative data you can generate using voice technology is, therefore, a fundamental piece in the jigsaw puzzle of data that informs your marketing strategy

3. Improve your conversational marketing strategy

Conversational marketing is a two-way interaction between a brand and a customer. It’s one of the most effective ways to build rapport with buyers, improve customer retention, and boost customer loyalty. 

Often, when we think of conversational marketing, we immediately think of instant messaging, chatbots, and personalized emails. But these aren’t the only conversational solutions out there! Start letting your customers choose how they want to talk to you by looking into a range of different conversational tools; some automated and some more personal. 

At the end of the day, voice is humans’ most powerful relationship-building tool. Talking is our fastest, easiest, and most natural method of communication - and sometimes typing simply doesn’t cut it. It’s time to bring the subtle nuances of tone, tempo, and emotion into your business’ conversational marketing strategy through voice - and start building stronger relationships with your customers than ever.

4. Engage your audience with voice-first competitions

One great way to create a buzz around your brand is incentivizing potential customers to enter into friendly contests; creating and sharing their own content with you for a chance to win a prize or discount. 

This well-loved marketing technique is popular for a reason, as hosting competitions helps you generate more engaging user-generated content than ever; upping your brand visibility, saving you time, and expanding your business’ reach. 

And competitions are always more fun when they’re creative! To get more people entering your competition and engaging with your brand, use online voice recording and messaging tools to encourage your customers to quickly and easily send in their spoken feedback, questions, stories, jokes, opinions, or even songs. 

You’ll then have a bunch of fun, engaging content that you can use on your website and social channels to appeal to new buyers. 

5. Identify and recruit ambassadors for your business

As we just touched on, talking communicates a lot more emotion than typing. Because of this, when you listen to your customers’ voice notes, spoken feedback, and recorded reviews, you’ll be able to more quickly find out who is genuinely excited about your brand or product.

You’ll then be able to determine who will represent you, your product, and your business best - and find your next potential brand ambassador through voice! 

The takeaway

Ultimately, voice technology is making waves in the marketing industry because now more than ever, businesses are realizing the importance of the ‘voice of the customer’. 

When it comes to attracting buyers, retaining customers, and driving sales, listening and relating personally to the customer is key - and voice technology is the perfect tool to help you keep your conversations with your customers human, even when they’re miles away from you. 

Weaving voice into your marketing strategy is a great way of adding a personal touch to almost every interaction that you have with your customers, and letting them feel truly heard, understood, and valued by your brand. So that they value you right back! 

Note: Want to know how to build better relationships with potential companies? Try Leadfeeder free for 14 days to warm up your cold leads.

Esther Lowde
By Esther Lowde

Esther Lowde is a Marketing Executive at telbee; the voice recording and messaging platform for business. A lover of writing, traveling and Digital Marketing, she is excited about helping businesses around the world improve their relationships with their customers through the power of voice.

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