Choosing the right account-based marketing (ABM) platform can be challenging. With dozens of tools available and mixed reviews across the internet, it’s difficult to know which platform will truly meet your business needs.

This guide breaks down the best ABM software in 2026 into three main categories based on their primary function:

• Lead generation and list building

• ABM strategy execution

• Full-stack ABM platforms

For each tool, we highlight its core features and pricing when available.

The best way to determine whether a platform is right for your business is to try it yourself. Many ABM tools offer free trials or demos, so you can evaluate how well they fit your workflow before committing. Let’s explore the best ABM tools of 2026.

Note: Want to see which companies visit your website—even if they don’t fill out a form? Try Leadfeeder for free.

Disclaimer: This comparison is intended for guidance purposes only and has been provided in good faith and to the best of our knowledge using the information available at the date of publication. All ‘Trademarks’ are the property of their respective owners. We are not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any trademark holder referenced herein.

ABM lead generation and list-building tools

The account-based marketing platforms in this category help users to build lists of leads and keep track of customer behaviors that signal purchase intent. The comparison table below provides a quick overview of the key features and pricing of the most popular tools before we explore each one in more detail.

1. Leadfeeder

Pricing: Leadfeeder offers a 14-day free trial during which you can explore all the tools available on the monthly paid plan.

Leadfeeder helps you identify companies visiting your website. Using IP address tracking, our website identification tool captures companies with employees working from home, as well as those that have never filled out a form or contacted you. 

With its own Sales Intelligence platform, Leadfeeder provides a prioritized list of leads complete with comprehensive company profiles, truly compliant contact details, and a fully integrated sales and marketing pipeline.

By identifying the traffic sources that bring target companies to your site as well as the companies that engage with your content, you can optimize your ABM solutions for high-quality prospects and increase conversion rates.

To try out Leadfeeder, all you need to do is install the Leadfeeder Tracker (it takes less than five minutes!).

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2. LinkedIn

Pricing: Upon request.

If the only thing you want to spend on lead generation is time, then you can search LinkedIn manually for business contacts. Since this is by far the most difficult method of piecing together a list, LinkedIn is better used as a backup if your other tools produce outdated information. In addition, LinkedIn Marketing Solutions allows you to engage in targeted ad campaigns once you’ve built your list and started implementing strategies.

3. ZoomInfo MarketingOS

Pricing: Free trial; pricing upon request.

ZoomInfo lets you search by contact and company, then compile lists of individuals to contact within each target company. Bonus features include tools to regularly clean your data and a Chrome extension that displays contact info for anyone you’re researching on sites like LinkedIn.

4. Clearbit

Pricing: Contact sales for pricing.

Clearbit syncs with HubSpot to enrich your lead generation and prospecting campaigns with actionable sales intelligence. It comes with a Target Market Builder feature that helps you segment your ideal customers, optimize the timing of engagement efforts, and support your B2B account-based marketing.

Clearbit also provides you with a list of high-intent visitors. Following this list when prospecting gives you a better chance of converting your web visitors into customers since you know they’re interested in your products or services. You also get access to more than 30 million verified contacts of B2B decision-makers worldwide, helping you target the right prospects.

5. Owler

Pricing: Free plan for personal use; Pro Plan starts at $39/month (billed annually).

While Owler has a more comprehensive enterprise solution (for those interested), its primary offering is completely free for personal use. It sends you a daily snapshot of activity regarding your prospects, with a focus on funding and acquisition information. The enterprise solution provides more complete company data, relationship graphs, and real-time news alerts.

6. LeadGenius

Pricing: Upon request.

LeadGenius is part software, part human resource. The platform gathers and filters custom-sourced data, but human research teams are available to their clients to ensure high-quality data at all times. It’s billed as a highly accurate solution as data is sourced on demand. Unfortunately, LeadGenius does not have its pricing advertised, but the human resources likely make it more expensive than some others on this list.

7. Datanyze

Pricing: Datanyze offers a 90-day free trial with 10 credits/month; paid plans start at $21/month billed annually.

Datanyze enables marketers to build and curate a list of prospects and score leads before and after they enter the pipeline. Pricing isn’t available for the full software. However, Datanyze does have a free Chrome extension for marketers and salespeople looking to prospect on a tight budget.

8. RollWorks

Pricing: Request a custom quote.

RollWorks makes lead generation and list building more targeted by helping you identify and engage high-value accounts. You can then measure the reach and revenue impact you achieve. 

This tool relies on machine learning to identify accounts that fit your ICP and target them with your marketing efforts. 

RollWorks boosts the accuracy of your lead generation efforts by creating a target account list using advanced selection strategies. These include account scoring, target account updates, target list creation from the RollWorks database, and ICP grouping using technographics and firmographics. 

Also, RollWorks provides real-time sales insights and contact information to help decision-makers make their lead-generation campaigns more effective and productive.

9. DemandScience

Pricing: Pricing upon request.

DemandScience is a straightforward account-based marketing platform that lets you search for new contacts and leads using extensive filters and search parameters, or collect business intelligence on companies you’re already targeting.

10. Foundry

Pricing: Contact for custom pricing and packages.

Foundry combines multiple data sources to help you identify buyer intent and engage with warm leads. The tool flags intent signals from your website visitors, Foundry’s proprietary data, and public web sources such as social media, blogs, and job boards. 

This helps sales teams target intent-based leads with proven engagement, while allowing marketing teams to reach relevant audiences through demand-generation programs.

11. HG Insights

Pricing: Custom pricing upon request.

HG Insights has several solutions designed for marketers. One of these is HG Market Intelligence, which helps users identify customer opportunities and segment accounts. They also offer native integrations with HubSpot, Salesforce, and LinkedIn to boost engagement with target audiences on the relevant platforms.

12. Leadspace

Pricing: Contact sales for a pricing plan.

Leadspace uses intent data to find Ideal Buyer Profiles and expand marketing reach. With their tool, you can enrich your buyer profiles in ABM campaigns with persona-level scoring, segmentation, and enrichment.

13. TechTarget Priority Engine

Pricing: Contact sales for a pricing plan.

TechTarget’s Priority Engine is another account-based marketing solution for building and monitoring a list of ABM-worthy prospects. Priority is naturally given to prospects demonstrating buying intent, and the tool provides behavioral insights into them. It’s worth noting that they are partnered with HG Data, another company mentioned earlier on this list.

14. AdDaptive Intelligence

Pricing: Upon request.

AdDaptive Intelligence is all about ABM list-building. They take into account online and offline business data, identify business IP addresses without cookies, and help their customers identify audiences similar to existing clients and prospects.

ABM platforms for strategy execution

The next section of our list is a number of account-based marketing companies that focus on reaching your prospects and drawing them into your sales pipeline. These tools help marketers deliver personalized campaigns, manage content, analyze engagement, and coordinate efforts between marketing and sales teams.

The comparison table below provides a quick overview of the key features and pricing of the main ABM strategy execution tools before we explore each platform in more detail.

15. HubSpot

Pricing: $800/month.

HubSpot has a number of free tools for marketers to use, but the really useful ones for ABM don’t come out until you’re ready to spend $800/month for the Marketing Hub plan. That’s when HubSpot’s “Smart Content” feature is unlocked. The Smart Content tool lets marketers deliver personalized content to prospects and is complemented by a host of other HubSpot tools.

16. Uberflip

Pricing: Upon request.

Uberflip is a marketing tool specifically designed for implementing strategies like ABM. It helps marketers execute account-specific messaging, organize resources into a content library, and sync content strategy between sales reps and marketers.

17. Groove

Pricing: Upon request.

Groove helps salespeople track account engagement, get snapshots of companies, filter and label prioritized leads, and keep up with multiple contacts from each company you’re targeting. It’s one small aspect of ABM; those interested in more complete tools will need to look elsewhere.

18. Terminus

Pricing: Upon request.

It takes sustained effort to build brand awareness until your target accounts are familiar with your company’s services and products. Terminus simplifies this process by helping you optimize web engagement and intent data, build a prospecting pipeline with best-fit leads, and cultivate deeper relationships to reduce customer churn. 

Terminus is useful throughout the marketing cycle, ensuring you aren’t fixated on implementing only early-stage marketing strategies. Rather, this tool offers a step-by-step playbook to help you apply an effective marketing strategy throughout the customer journey.

19. Adobe Campaign

Pricing: Upon request.

Adobe Campaign boasts robust tools for email and mobile marketing, campaign creation, and full journey management. It’s a solid option for marketers who aren’t afraid of a complex system and want the extensive segmentation and control this tool offers.

20. Act-On

Pricing: From $900/month for 2,500 active contacts.

Act-On offers many of the usual marketing automation tools, including landing pages and forms, as well as event and webinar scheduling. However, it also has several ABM-specific features. For example, it allows users to plan campaigns and track engagement levels by account, taking into account all decision-makers’ behaviors.

21. ActiveDemand

Pricing: Free trial; pricing upon request.

ActiveDemand is a strong option for account-based marketing for small businesses, with a dedicated plan that helps increase automation and expand reach. However, there are additional plans for marketing agencies and corporate marketing. Features include dynamic content, automatic segmentation, predictive email sending, behavioral retargeting, and lead scoring.

22. Outbrain

Pricing: Cost-Per-Click pricing model.

Outbrain Amplify offers both managed account-based marketing services and a self-serve platform. It’s specifically for placing your ads on high-traffic sites in high-visibility areas. It’s not necessary for a good ABM effort, but it’s a useful tool to have if it’s right for your audience.

23. PathFactory

Pricing: Upon request.

PathFactory describes its platform as consisting of two parts: Content Insights and Content Activation. It provides insight into how prospects are interacting with content (and analysis of what will work better in the future), along with a path to content deployment. Onboarding and set-up take a minimum of ten days, so it’s not a plug-and-go solution.

24. Seismic

Pricing: Upon request.

Seismic brands itself as an account-based marketing company that brings together marketing and sales teams. In account-based marketing, communication and shared resources between marketers and sales agents are key. Seismic makes it easier to measure which content is working hardest, keep everyone on brand, and ensure salespeople use the content and insights marketing provides.

25. Bound

Pricing: Upon request.

Bound is an account-based marketing platform that helps you personalize the path visitors take when they arrive at your homepage. In particular, personalized experiences trigger when someone from an account you’re targeting visits your website. It also has tools to help direct prospects to upcoming events.

26. Personyze

Pricing: Free trial; paid plan starts at $250/month.

Personyze is a platform designed for B2C marketing that can also be used for B2B account-based marketing. Features include omnichannel personalization, a recommendation engine, personalized emails and recommendations, personalized pop-ups, and behavioral targeting.

27. PFL

Pricing: Upon request.

PFL lets marketers integrate their digital marketing with direct mail efforts. PFL takes charge of printing and mailing marketing materials whenever doing so is triggered by a campaign you set up. It’s a clever ABM approach that many marketers overlook.

28. Pipeline 360 powered by Integrate

Pricing: Upon request.

Pipeline 360 syncs with several lead data generation platforms just as well as if you manually uploaded your target list. It cleans your data (just in case) and can then be used for common ABM needs, such as launching customized campaigns, storing and organizing content assets, and analyzing performance.

29. Kwanzoo

Pricing: Upon request.

Kwanzoo offers implementation tools around advertising and retargeting, then analyzes your results. It encourages collaboration between sales and marketing. Kwanzoo markets itself as especially well-suited for those looking to conduct ABM worldwide rather than exclusively in the U.S.

Full-stack account-based marketing solutions

The last section of our list contains account-based marketing companies that provide everything (or close to it) that you need to run your account-based marketing solutions. They’re likely easier to implement but might be less cost-effective than point solutions. It all depends on which tools you need to execute your ABM strategy.

The comparison table below provides a quick overview of the key features and pricing of the leading full-stack ABM platforms before we look at each tool in more detail.

30. Salesforce Einstein 1 Platform

Pricing: From $25/user/month

If you’re a die-hard Salesforce user, Einstein 1 Platform is worth serious consideration. It’s developed by Salesforce to work seamlessly with their platform and is powered by AI to accelerate your account-based marketing strategies.

It’s heavily data-driven, but it also has the tools to deliver personalized content based on those insights. That said, if you don’t want to use the Salesforce CRM, this product isn’t for you.

31. Apollo

Pricing: Free version with limited features; paid plans start at $49 per user/month.

Apollo (formerly ZenProspect) isn’t a full-stack tool in the sense that you can manage full-blown ABM campaigns, but it deserves a place in this section because it’s more than just a prospecting tool.

It gives reps suggestions for what to say or message a prospect based on that prospect’s activity. It also provides an analysis of the current methods being used and includes bonus features such as call transcription.

32. 6sense

Pricing: Upon request.

6sense's Revenue AI tool helps you identify high-intent buyers, create content to engage them, and book qualified meetings. 6sense claims it can even gather insights from ‘dark funnel’ (as opposed to known funnel) behavior and give marketers a competitive advantage. It also includes predictive analysis, campaign creation tools, and sales insights.

33. Adobe Marketo Engage

Pricing: Upon request.

Adobe Marketo Engage is a well-known marketing automation platform that offers everything you need for effective ABM: targeting and list-building; personalized, cross-channel engagement tools; account scoring; segmentation; revenue-based analytics; and more.

34. Bombora

Pricing: Upon request.

Bombora’s offerings include tools for account ad targeting, site personalization, contact acquisition, and email/marketing automation. It’s not the most comprehensive—or the most ABM-focused—but it’s still a popular platform with multiple options for account-based marketing. One unique offering they have is Company Surge, which shows you which companies are searching for your company.

35. pharosIQ

Pricing: Upon request.

pharosIQ (formerly MRP Prelytix) swaps the usual intent data in favor of a signal engine to help you identify down-funnel buyers. Their content library – billed as the biggest online vendor content library in the world – allows you to create B2B account-based marketing and track engagement across the funnel. Tools like comparison reports and case studies give you insights, while solutions like email, online ads, and direct mail let you target and convert active buyers. 

36. Demandbase One

Pricing: Upon request.

Demandbase One promises to go beyond ABM with its go-to-market platform. Aligning sales and marketing teams, it features various data points and tools for executing ABM campaigns,  managing sales data and B2B contacts, identifying buying signals, and creating personalized online experiences.

37. Expandi Jabmo

Pricing: Upon request.

Expandi Jabmo is a true full-stack marketing automation platform, but it’s designed specifically for businesses in global manufacturing and life sciences. If that’s your field, it should be a top contender; if not, it’s best to move on to other tools.

38. LeadLiason

Pricing: Starting at $250/month.

LeadLiason (a company proud of its Texan heritage) offers a full-stack ABM solution with some creative extras like the ability to deliver company swag to serious prospects. While the smallest plan starts at $250/month, many marketers searching for a full suite of ABM tools will be more interested in their omnichannel solution, which starts at $780/month.

39. Madison Logic

Pricing: Upon request.

Madison Logic is a self-serve ABM program that walks you through finding contacts, engaging them, and measuring marketing ROI. It’s a great solution if you want to take a multi-channel approach and target global accounts.

The platform lets you create personalized ABM campaigns to reach more leads, track touchpoints and engagement to optimize your strategy, and accelerate the buying journey with access to real-time data like research activity and campaign performance.

40. EngageBay

Pricing: Free plan available; paid plans start at $12.74 per user/month (biennial), billed annually.

EngageBay combines a comprehensive CRM system with marketing and sales automation. The suite includes tools to support ABM campaigns, including lead generation, a social suite, a landing page builder, contact management, appointment scheduling, and more.

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What is an ABM platform?

Account-based marketing (ABM) software helps B2B sales and marketing teams automate essential ABM processes, from identifying and selecting target accounts that match their ideal customer profile (ICP) to engaging prospects through personalized campaigns.

At their core, ABM solutions require sales and marketing teams to work closely together to target high-quality accounts. However, selecting accounts, engaging with them across multiple channels, and planning content and outreach campaigns can be time-consuming.

ABM tools bring all of this together by unifying relevant data and supporting account-based marketing automation across the sales and marketing funnel. This allows teams to identify target accounts at scale and create personalized content that wins them over. 

Most ABM platforms integrate with existing sales and marketing automation systems, aligning teams while improving collaboration, communication, and productivity.

Empower your targeted ads with the right account-based marketing software

The right account-based marketing resources are essential for a successful targeted ad campaign. Our list of the top account-based marketing software options currently on the market should give you a clearer idea of the tools you need to add to your tech stack to achieve your goals. 

One decision to make early on is whether to use a full-stack solution or build your own point solution. Full-stack platforms are almost always more expensive, and with point solution tools, you can prioritize the technology you need to meet your business aims.

Leadfeeder offers a solution that lets you identify anonymous website traffic and turn them into convertible leads, thanks to a truly compliant database of over 140m contacts.

Sign up for our free 14-day trial to experience it for yourself today.