Oscar Johnson is Performance Marketing Team Lead at Leadfeeder, where he leads paid acquisition and growth initiatives across global markets. With a background in performance marketing and search engine marketing, he specializes in scaling customer acquisition through data-driven campaign optimization.
Oscar has managed multi-market advertising programs and large paid media budgets while continuously improving targeting, attribution, and funnel performance. His experience managing B2B acquisition campaigns informs his perspective on audience targeting, paid marketing strategy, and optimizing the path from click to conversion.
Blogs
Audience Targeting•
Top ABM Solutions for SaaS Companies
Paid Marketing•
LinkedIn Retargeting: How to Use Leadfeeder Lists to Retarget on LinkedIn
Paid Marketing•
Solving the Google Ads Blind Spot in B2B
Paid Marketing•
How to Use Your Website Visitor Data to Run IP-Targeted Ad Campaigns
Paid Marketing•
B2B Retargeting 101: How to Use Remarketing for Lead Generation and Conversion
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70+ B2B Facebook Ad Examples to Inspire Your Next Campaign
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Audience Targeting•
