Oscar Johnson is Performance Marketing Team Lead at Leadfeeder, where he leads paid acquisition and growth initiatives across global markets. With a background in performance marketing and search engine marketing, he specializes in scaling customer acquisition through data-driven campaign optimization.
Oscar has managed multi-market advertising programs and large paid media budgets while continuously improving targeting, attribution, and funnel performance. His experience managing B2B acquisition campaigns informs his perspective on audience targeting, paid marketing strategy, and optimizing the path from click to conversion.
Blogs
Audience Targeting•
Get Ahead in 2026 with These Niche ABM Tweaks
Audience Targeting•
Using LinkedIn for Account-Based Marketing: Insights from Reply.io
Audience Targeting•
Find Similar Companies: How to Generate Relevant Leads with Lookalikes
Paid Marketing•
Why IP Targeting Is The Future of B2B Advertising
Audience Targeting•
Learn How Metadata Powers Its ABM Strategy With Leadfeeder [Case Study]
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Audience Targeting•
The Ultimate B2B Market Segmentation Guide
Paid Marketing•
LinkedIn Retargeting: How to Use Leadfeeder Lists to Retarget on LinkedIn
Audience Targeting•
The Ideal Customer Profile (ICP): Why It Matters and How to Create One
Audience Targeting•
The Missing Link to Your Account Based Marketing Strategy: Knowing Which Companies Are on Your Site
Audience Targeting•
How to Report on Account-Based Marketing with Leadfeeder
Audience Targeting•
