Oscar Johnson is Performance Marketing Team Lead at Leadfeeder, where he leads paid acquisition and growth initiatives across global markets. With a background in performance marketing and search engine marketing, he specializes in scaling customer acquisition through data-driven campaign optimization.
Oscar has managed multi-market advertising programs and large paid media budgets while continuously improving targeting, attribution, and funnel performance. His experience managing B2B acquisition campaigns informs his perspective on audience targeting, paid marketing strategy, and optimizing the path from click to conversion.
Blogs
Audience Targeting•
6 Advanced Account-Based Marketing Strategy Moves to Drive Growth
Audience Targeting•
What Is Total Addressable Market & How Do You Calculate TAM for Your Product?
Audience Targeting•
The Missing Link to Your Account Based Marketing Strategy: Knowing Which Companies Are on Your Site
Audience Targeting•
ABM Checklist: Account Based Marketing Best Practices That Work
Audience Targeting•
Top Account Based Marketing Software for SaaS Companies
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Audience Targeting•
Account Based Marketing Analytics: How to Report in Leadfeeder
Audience Targeting•
Account Based Marketing Examples: How Metadata Uses Leadfeeder
Audience Targeting•
Score Big Wins: Create a Stellar Account-Based Marketing Strategy w/ Templafy & Leadfeeder
Paid Marketing•
Measure the true impact of your B2B Google Ads with Leadfeeder's Google Ads integration
Paid Marketing•
LinkedIn Marketing Strategy 2026: A Guide to Winning on LinkedIn
Paid Marketing•
