Leadfeeder is merging with Echobot!

21 June 2022

We’ve got some BIG news to share.

And it goes without saying that I’m incredibly excited.

Today, we’re announcing that Leadfeeder is merging with Echobot in a €180m deal.

What’s happened?

Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies, has invested €180m to support the merger of Leadfeeder and Echobot and help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth.

Great Hill has also committed an additional €50m for the combined company to pursue strategic acquisitions.

Why now?

I founded Leadfeeder in 2012 with Herkko Kiljunen and Vicent Llongo because I knew there was a better way to do lead generation. A way that would reveal hidden website visitors, align sales and marketing around intent data, and focus revenue teams on generating qualified pipeline instead of low-quality leads.

We’ve come a long way in 10 years. Since those humble beginnings, we’ve grown sustainably to become a company of 140+ employees, working in 20+ countries and with over 60,000+ users.

But the journey’s far from over.

Our goal is to build the number one sales intelligence and go-to-market platform in the world and empower all B2B revenue teams to reach their full potential. 

So in late summer 2021 I started speaking with potential investors.

After meeting with Great Hill Partners I was immediately impressed with their knowledge of our sector and understanding of what we needed to continue our growth. They introduced us to Echobot and after meeting with Bastian Karweg, Echobot CEO, we recognised that Leadfeeder and Echobot would be stronger together.

The pathway to creating the number one go-to-market platform became a lot clearer.

We’ve been working incredibly hard over the last several months to make this merger a reality. And I’m delighted to announce the merger is now happening.

Who are Echobot?

Echobot is the only leading sales intelligence platform for European markets that promises truly GDPR-compliant B2B data.

Founded in 2011, Echobot specializes in providing premium company, contact and market-relevant data to fuel sales and marketing teams.

Echobot’s innovative data platform leverages modern AI and machine learning that is made and hosted in Germany, helps businesses to refine their target audience, generate more B2B prospects, close new customers and boost revenues.

What’s next?

Merging with Echobot will enable us to accelerate our journey to become the world’s number one go-to-market platform.

We’ll now be a combined company of 250+ employees, in six offices across Europe and the US, with over 8,500+ paying customers.

Our journey from a single product website visitor intelligence company to a multi-product go-to-market platform will be underpinned by data from the only leading sales intelligence platform to offer truly GDPR compliant data.

In the coming months we’ll be investing further in building out our product capabilities and improving our data.


Is Leadfeeder going away?

Nope. The merger just means we now have the technology and funds to accelerate the development of our product roadmap and provide our customers with best-in-class data.

What do I need to do?

Nothing. The current product functionality, billing, and customer service you love will stay exactly the same.

What happens to my contract?

Nothing. Your current contract with Leadfeeder stays exactly the same.

Will the price I’m paying change?

Nope. You’ll continue to pay the price you’re currently paying for Leadfeeder.

Will there still be a Lite version of Leadfeeder?

Yes. The free version of Leadfeeder will still be available. If you sign up for our free 14 day trial, when your premium trial has ended you will be automatically downgraded to our free plan.

So, what now?

It goes without saying we’re incredibly excited about this next chapter.

Sales and marketing teams need timely, accurate data and systems to identify, qualify, and engage their prospects in a way that aligns with the modern buyer journey.

By bringing together Leadfeeder and Echobot, we can create the next-generation sales intelligence and go-to-market platform.

In the meantime, if you want to see how website visitor intelligence simplifies lead generation for revenue teams, sign up to Leadfeeder for a 14 day free trial.

Read the full press release here.

Pekka Koskinen
By Pekka Koskinen

Pekka has been working on web analytics and sales intelligence for 20 years. He grew Leadfeeder as CEO from zero to 10M+ EUR of annual revenue and 140+ employees since 2012.

Get more from your web analytics.

t’s time to turn your website traffic data into something more meaningful. Website visitor analytics enable you to identify and qualify the companies visiting your website, even when they don’t fill out a form.

Show me how

Leadfeeder knows the companies visiting your website

Install today to start identifying new business opportunities.

See for yourself

Free trial. No credit card required.

As seen in

  • Forbes
  • Entrepreneur Magazine
  • Fox
  • Mashable
  • Social Media Examiner