You already know Lists. You already know AI Enrichment in Lists. Today, both get a major upgrade — and they’re joined by the all-new Workflows. Together, they give B2B revenue teams a single operating model for turning intent into pipeline, without the manual work in between.

What's new?

Two things at once: a brand-new capability inside an existing feature, and a brand-new feature.

Lists now enriched with AI agents.

AI Enrichment in Lists used to score companies against criteria from your own database. Now it’s Agentic. Ask any question in plain language — “who runs a sustainability programme?”, who uses HubSpot?”, “which of these companies just raised a Series B?” — and an AI agent does the web research for you across every company in your list. Plus the same Lists you know now find decision-makers in bulk, including phone and email.

Workflows — scale what works.

A brand-new feature. Take the same triggers, conditions, and actions you can already build in Lists and run them continuously in the background. Auto-route, auto-tag, push intent and scores to your CRM, fire a Slack alert — all the moment a relevant event happens.

One filtering system, two modes.

Any filter or scoring rule you validate in a List works as a Workflow condition. No re-building, no re-learning.

A closed loop.

Validate what converts in Lists, operationalise it in Workflows, then feed the results back to refine your Lists.

What Lists can do for you

With this launch, AI Enrichment now uses Agents powered by natural language prompts, and bulk contact discovery rounds out the set.

• Enrich Lists with an AI Agent (NEW capability inside AI Enrichment). Ask any question in natural language — hiring activity, tech stack, sustainability commitments, fleet size, ICP fit, anything you can describe in a sentence. The agent researches across thousands of companies in one run, and results land as sortable, filterable fields you can act on.

• Bulk contact discovery. Find decision-makers across your entire list in a single action, not one company at a time. Phone and email included.

• Unified Enrich sidebar. Global data, your custom fields, and AI agent enrichment results all in one place. No switching between tools to research an account.

• Validate before you scale. Test which lists, signals, and segments actually drive pipeline — then promote the rule into a Workflow with one click.

Whether you’re an SDR building a daily call list, a marketer segmenting an outbound campaign, or a RevOps lead refining your ICP, Lists helps you focus on the companies that matter most.

What Workflows can do for you

Workflows adds a structured automation layer to the platform, so teams can define their logic once — using triggers → conditions → actions — and have it run continuously in the background.

• Trigger on the events that matter: Start a workflow when a high-intent visitor lands on your site, when a CRM record changes, when an account hits a scoring threshold, or on a manual run.

• Route with confidence: Conditions check each record against your rules and send it down a true or false path — no more one-size-fits-all logic.

• Take real action: Tag, enrich, move to a list, update your CRM, fire a webhook, or send a Slack alert the moment a record qualifies.

• Keep your CRM synced with intent and AI agent enrichment: Push intent scores, AI agent results, and new contacts to your CRM instantly. (For full CRM hygiene — address data and firmographic refresh — add the separate CRM enrichment feature available on Enterprise.)

• Build it visually: Design and manage flows in a visual editor — no scripts, no SQL, no engineering tickets.

Inbound, instantly routed. Outbound, refreshed automatically. A CRM that stays accurate. All from one operating model.

Why we built it

Over the past few months, two messages came up again and again from customers.

First: "Your data is good, but when I need an answer that isn't in your database, I'm back on LinkedIn and Google for hours." That's where AI agents help — ask the question in plain language and get the answer written into every record in your list, all at once.

Second: “We have the signals — the visitors, the intent data, the CRM records — but no way to keep acting on them without a person in the loop.” That’s the gap Workflows closes — the rule you validate in Lists runs continuously, in the background, the moment a relevant event happens.

The same logic powers all three. AI agents uncover what your CRM can't see. Lists validate which signals actually convert. Workflows scale what works. Validate, automate, refine.

"Lists and Workflows give revenue teams one place to decide what works and one place to scale it. The same logic powers both, so there's no rebuilding between the test and the rollout. That's the closed loop our customers have been asking for." — Zsófia Molnár, Product Marketing Manager at Leadfeeder

Available now

Starting 28 May 2026, Lists and Workflows are live for all eligible Leadfeeder platform customers — paid and trial. Webvisitors-only and Target customers get access to the modes relevant to their plan.

You can dive into the full details on our website. Ready to try it? Open Lists or build your first Workflow from the templates gallery.

We're incredibly proud of what the team has built and can't wait to hear what you think. Got feedback? We'd love to hear it.

Thanks for being part of the Leadfeeder journey. More exciting updates are coming soon.