LEADFEEDER FOR MARKETERS

Build high-fit ICP audiences that drive higher-quality leads

Define your Ideal Customer Profile and build precise audiences to power more effective campaigns.

14-day free trial. No credit card required.

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Does your pipeline feel full, but fails to convert?

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Attracting accounts that don’t match your Ideal Customer Profile

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Running campaigns without precise audience segmentation

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Struggling to define and reach high-fit ICP accounts

How to achieve consistent conversions

Identify ICP Accounts

Use more than 100+ filters to find your ideal customers and uncover total your addressable market.

Prioritize your ICP by using signals, website search or Technographics for filtering

Try for free

Spot real intent, instantly

Don’t wait for form fills – surface hidden buying intent and engage prospects at the moment they’re most interested.

  • Behavioral & Intent Data: Detect key actions like pricing page visits, downloads, or repeat site engagement to identify genuine interest.

  • Website Visitor Identification: Unmask anonymous visitors and reveal high-value accounts before competitors do.

  • Instant Alerts & Triggers: Send instant alerts to sales when target accounts show intent for immediate outreach

Prioritize accounts ready to convert

Focus your resources where they matter most by ranking leads and accounts based on fit and readiness.

Key features
  • ICP Segments: Instantly spot and segment ICP-fit website visitors, so you can see the audiences your marketing is actually attracting.

  • Unified Lead Criteria: Align marketing and sales on what “qualified” means, using real-time data

  • Resource Optimization: Direct sales and marketing on warm accounts, reducing wasted cycles on cold leads and improving conversion efficiency.

Optimize Retargeting Strategies

Move your best leads through the funnel faster with personalized, timely messages.

  • Create dynamic segmentation based on how users interacted with your website, such as page visits

  • Re-engage prospects by tailoring content and outreach based on topics they’ve shown interest in

  • See in real time how leads interact with your content, and adjust your follow-up right away.

Features and capabilities

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Segmentation filters

100+ firmographic, technographic, and behavioral filters for precise targeting

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Deep B2B Company data

Access a real-time global database of 60M companies and 400M verified contacts to narrow down your ideal target companies.

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Real-time Website visitor identification

Prioritize ICP accounts visiting your website, including page views, time spent, and gated content requests.

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Website Engagement Alerts

Get notified each time right fit account visits your website.

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Intent Signals

Unlock 40+ real-time buying signals to identify the perfect time to engage.

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Personalized campaigns

Reach ideal prospects with targeted Display Ads, LinkedIn campaigns or other marketing communication tools.

Our customers love us

"This is one of the best tools for tracking website visitors and understanding how they navigate through different pages. It’s also very effective for quickly finding company information and identifying key people along with their contact details. Additionally, the integration with HubSpot and Google Ads is extremely useful."

Devaraj P

Devaraj P

"I love that Leadfeeder shows me which companies are visiting our site and what pages they’re checking. It helps me see if my ABM campaigns are working and refine targeting to retarget accounts based on their interactions"

Prashant Sharma

Prashant Sharma

"The insights given are great to identify potential opportunities. It's easy to use and you can customize your own reports. It's integrated in Hubspot witch is very convenient."

Lise Grant

"Dealfront makes it easy for us to prepare targeted campaigns. It offers a wide range of filters, and also provides the option to use AI assistance to help identify our ideal customers."

Kathy Gaalman

Kathy Gaalman

"Of all the competing tools, and we've used many, Leadfeeder does the best at providing and making useable the information sales and marketing teams actually care about."

jason ogden

jason ogden

"Data relatively current, with LinkedIn linking, quick search via direct link"

Stephan Urlaub

"Leadfeeder gives us valuable insight into who is visiting our website and helps us identify potential clients we may not have reached otherwise. It’s straightforward to use and provides clear visibility into which companies are visiting our site. The integration with our CRM makes it easy to follow up with the right people at the right time."

Ayushi Khurana

"Leadfeeder has become an important part of our lead generation process. In addition to our internal use, we have created custom feeds to share with our external commercial network (agents and distributors). With the recently added AI features, Leadfeeder has become even more useful, giving a lot of insights and precious data. Even though we do not use them for a number of reasons, the many integration capabilities add a lot of potential to this already powerful tool. Customer support is top-notch."

simone radaelli

simone radaelli

"Dealfront has significantly improved our sales and marketing workflows. The platform provides highly detailed firmographic and behavioral data, which allows us to better target prospects and personalize our outreach. We especially appreciate the seamless integration with our CRM system and the user-friendly interface. The support team is also very responsive and knowledgeable."

Nils Kathagen

Nils Kathagen

Leadfeeder plays nice with all your favorite tools

Don’t see your favorite tool listed? Use Zapier to automatically send Leadfeeder’ data to over 5,000 apps, including CRMs, spreadsheets, BI tools, and more.

Salesforce

CRM

Pipedrive

CRM

MS Dynamics

CRM

Hubspot

CRM

Zoho

CRM

Looker Studio

Analytics

Gong

Analytics

Google Ads

Analytics

Related resources

Your questions, answered

What is Leadfeeder for Marketers?

Leadfeeder for Marketers is a B2B lead generation platform designed to help marketing teams attract and activate high-fit ICP accounts. It enables marketers to build precise audiences using firmographic data, intent signals, and website engagement insights — driving more qualified pipeline, not just more traffic.

What are the benefits of using Leadfeeder compared to generic outreach?

Unlike generic outreach that targets broad, unqualified audiences, Leadfeeder helps you define and reach high-fit ICP accounts using advanced segmentation, real-time intent data, and AI-powered enrichment. This improves campaign efficiency, increases conversion rates, and strengthens alignment between marketing and sales.

What metrics does Leadfeeder improve?

Leadfeeder improves pipeline quality, MQL-to-SQL conversion rates, customer acquisition cost (CAC), campaign efficiency, and revenue attribution clarity. By focusing on high-fit, high-intent accounts, marketing teams generate more predictable and scalable pipeline growth.

Why does a full pipeline not always lead to more sales?

A pipeline filled with low-quality leads often results in wasted time and resources, as sales teams chase prospects who have little or no intent to buy, leading to poor conversion rates and missed revenue targets.

What are the main consequences of low pipeline quality?

Low pipeline quality leads to missed revenue targets, higher customer acquisition costs, lower sales productivity, unpredictable forecasting, and poor marketing ROI.

Can Leadfeeder integrate with existing CRM systems?

Yes. Leadfeeder syncs lead, account, and engagement data directly with popular CRM platforms like HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, and Zoho. This ensures seamless handoffs between marketing and sales and enables real-time visibility into account activity.

Explore all integrations Leadfeeder has to offer.

Bring up to 3× more ICP companies to your website.