Dealfront launch header image

Welcome to Our New Brand: Leadfeeder is Now Dealfront

03 April 2023

With a €180m investment from Great Hill Partners, Leadfeeder announced an upcoming merger with Echobot in June of 2022.

A better go-to-market platform could not be dreamt up; combining Leadfeeder’s best-in-class web visitor intelligence solution with Echobot’s leading sales intelligence platform, Dealfront was founded. 

Ten months ago, we started as two separate teams. Today, we're 330+ strong and operating out of six offices. We've served over 10,000 customers with 1,000+ sales since the merger.

The Leadfeeder and Echobot journey

Founded in 2012 and 2011, respectively, Leadfeeder and Echobot have different backgrounds. However, their goals are the same: providing the data and tools companies need to grow their businesses. 

Pekka Koskinen, Herkko Kilunen, and Vicent Llongo founded Leadfeeder as a way to reveal hidden web visitors—the company later grew into a robust lead generation solution with Web Visitors as its hero product. 

Echobot was founded by Bastian Karweg and Jannis Breitwieser as a media monitoring tool. The company has now grown into a leading sales intelligence platform, offering 100% GDPR-compliant data for all of Europe.

Combining the strengths of both companies became an obvious move when the founders were introduced by the investment firm Great Hill Partners.

Dealfront: Better together with our new platform

dealfront dashboard

Dealfront was created to launch a new go-to-market platform for Europe. Traditionally, go-to-market would include four stages: discovery, qualify, convert, and optimize—which is exactly what the Dealfront platform offers.

To create a flywheel effect, Dealfront will operate as a closed-loop platform where each stage feeds into the next. The four stages will inform the next in a continuous loop, propelling your revenue growth and keeping customers.

Dealfront, the Go-to-Market Platform for Europe

As the only EU-native go-to-market platform, Dealfront was built to offer sales and marketing teams everything they need to close deals in Europe. The platform is unique as Dealfront utilizes AI that was built and trained specifically on European data and in multiple languages. 

The native algorithm makes our platform Europe’s largest and most accurate company and contact database. Also, because we have a European-based product, Dealfront works in both English and local languages making finding contacts efficient and accurate.  

Dealfront provides better quality data and further insights, allowing you to streamline your processes and close more deals. Our solution also focuses on effectively engaging your ideal customer profiles (ICPs), no matter the country in which you or your lead are located.

Quote from CEO, Bastian Karweg at Dealfront

As Dealfront is based in Germany, privacy is taken with the utmost seriousness. You’ll get only the highest privacy standards on the market. With core values of compliance and transparency, data sources will always be clear so that you can see the compliance for yourself.

The Dealfront platform: 4 core benefits to empower your business

The Dealfront closed-loop flywheel that we mentioned earlier is designed to move your process away from the traditional funnel. The funnel has a beginning and an end where your lead will travel from one end to the other until they purchase.

The flywheel is focused on customer retention after closing the deal, making Dealfront a more customer-centric platform.

Dealfront marketing and sales flywheel

A quick overview of the four flywheel stages

Discover: In this stage, you’re determining who wants or needs your solution. Dealfront will help you see the company behind the IP that’s visiting your website and how they behave. Discover your total addressable market using our fully compliant EU data.

Qualify: You’ve discovered your total addressable market and drawn conclusions about their behavior. Here, you’ll use Dealfront’s dynamic filters, sales triggers, and buying intent data to narrow down your ideal customer profile. 

Convert: Now it’s time to convert your ideal leads into customers. Using our deep data profiles and insights, you can reach the right buyers, using the right messaging, and at the right time.

Optimize: Using the results from the discovery, qualification, and conversion stages, refine and optimize your team’s performance. Next, leverage our AI and machine learning to find B2B look-alikes to increase deals won.

What does this mean for current Echobot and Leadfeeder customers?

If you’re a current customer, don’t worry—you’re keeping what you already have. You’ll be seamlessly migrated over to the new Dealfront platform, and still have access to the tools you’ve paid for. 

Actually, depending on your previous package, you’ll have access to new features and tools at no additional cost!

Our new journey together and vision for the future 

Where are we going from here? Dealfront will be Europe's #1 go-to-market platform. 

Our vision for the future is to use our combined experience, knowledge, and drive to make our customers successful.

Dealfront - The way to win deals in Europe.

Pekka Koskinen
By Pekka Koskinen

Pekka has been working on web analytics and sales intelligence for 20 years. He grew Leadfeeder as CEO from zero to 10M+ EUR of annual revenue and 140+ employees since 2012.

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