60-Second Summary
Leadfeeder is merging with Echobot following a €180m investment by Great Hill Partners to create a GDPR‑compliant, AI-driven go-to-market platform. The combination is designed to accelerate product innovation, scale GTM capabilities, and fund strategic acquisitions.
Key takeaway: The €180m merger (plus an additional €50m for acquisitions) combines Leadfeeder’s website visitor intelligence with Echobot’s AI-driven, GDPR-compliant B2B data to form a 250+ employee company focused on becoming the leading go-to-market platform.
Standout strategies & tactics: Combine complementary capabilities (intent-driven website data + premium B2B data), invest in AI/ML and European-hosted data infrastructure, and use targeted M&A to build new GTM capabilities rather than just scaling existing offerings.
Real-world lessons/frameworks: Select investors who understand your market and can introduce strategic partners; focus on integrations that enable new use cases (platform thinking) to unlock cross-sell and higher-value pipeline.
Customer-focused assurances: Current product functionality, contracts, pricing and the free Lite version remain unchanged—no action required—while the company invests in improving data quality and the product roadmap.
*This summary was created with AI assistance, using our original content.
We’ve got some BIG news to share.
And it goes without saying that I’m incredibly excited.
Today, we’re announcing that Leadfeeder is merging with Echobot in a €180m deal.
What’s happened?
Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies, has invested €180m to support the merger of Leadfeeder and Echobot and help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth.
Great Hill has also committed an additional €50m for the combined company to pursue strategic acquisitions.
Why now?
I founded Leadfeeder in 2012 with Herkko Kiljunen and Vicent Llongo because I knew there was a better way to do lead generation. A way that would reveal hidden website visitors, align sales and marketing around intent data, and focus revenue teams on generating qualified pipeline instead of low-quality leads.
We’ve come a long way in 10 years. Since those humble beginnings, we’ve grown sustainably to become a company of 140+ employees, working in 20+ countries and with over 60,000+ users.
But the journey’s far from over.
Our goal is to build the number one sales intelligence and go-to-market platform in the world and empower all B2B revenue teams to reach their full potential.
So in late summer 2021 I started speaking with potential investors.
After meeting with Great Hill Partners I was immediately impressed with their knowledge of our sector and understanding of what we needed to continue our growth. They introduced us to Echobot and after meeting with Bastian Karweg, Echobot CEO, we recognised that Leadfeeder and Echobot would be stronger together.
The pathway to creating the number one go-to-market platform became a lot clearer.
We’ve been working incredibly hard over the last several months to make this merger a reality. And I’m delighted to announce the merger is now happening.
Who are Echobot?
Echobot is the only leading sales intelligence platform for European markets that promises truly GDPR-compliant B2B data.
Founded in 2011, Echobot specializes in providing premium company, contact and market-relevant data to fuel sales and marketing teams.
Echobot’s innovative data platform leverages modern AI and machine learning that is made and hosted in Germany, helps businesses to refine their target audience, generate more B2B prospects, close new customers and boost revenues.
What’s next?
Merging with Echobot will enable us to accelerate our journey to become the world’s number one go-to-market platform.
We’ll now be a combined company of 250+ employees, in six offices across Europe and the US, with over 8,500+ paying customers.
Our journey from a single product website visitor intelligence company to a multi-product go-to-market platform will be underpinned by data from the only leading sales intelligence platform to offer truly GDPR compliant data. That move from one product to a platform changes what the company can actually do. As Japna Sethi, Product and Growth leader at Calendly, puts it: "In some cases, we're making a go-to-market possible that just wouldn't have happened otherwise. That just wouldn't be possible if you did it by yourself." Bringing together Leadfeeder's website visitor intelligence and Echobot's AI-driven B2B data creates new go-to-market capabilities, not just a bigger version of the same one.
In the coming months we’ll be investing further in building out our product capabilities and improving our data.
FAQs
Is Leadfeeder going away?
Nope. The merger just means we now have the technology and funds to accelerate the development of our product roadmap and provide our customers with best-in-class data.
What do I need to do?
Nothing. The current product functionality, billing, and customer service you love will stay exactly the same.
What happens to my contract?
Nothing. Your current contract with Leadfeeder stays exactly the same.
Will the price I’m paying change?
Nope. You’ll continue to pay the price you’re currently paying for Leadfeeder.
Will there still be a Lite version of Leadfeeder?
Yes. The free version of Leadfeeder will still be available. If you sign up for our free 14 day trial, when your premium trial has ended you will be automatically downgraded to our free plan.
So, what now?
It goes without saying we’re incredibly excited about this next chapter.
Sales and marketing teams need timely, accurate data and systems to identify, qualify, and engage their prospects in a way that aligns with the modern buyer journey.
By bringing together Leadfeeder and Echobot, we can create the next-generation sales intelligence and go-to-market platform.
In the meantime, if you want to see how website visitor intelligence simplifies lead generation for revenue teams, sign up to Leadfeeder for a 14 day free trial.
Read the full press release here.
CMO
Jillian Als is Chief Marketing Officer at Leadfeeder and a B2B SaaS marketing executive with nearly two decades of experience leading global go-to-market teams. She specializes in revenue-driven marketing strategy, demand generation, and aligning marketing and sales organizations.
Throughout her career, Jillian has helped SaaS companies scale marketing-sourced revenue and build high-performing marketing teams across international markets. Her leadership experience shapes her perspective on marketing strategy, attribution, and the systems modern revenue teams use to drive sustainable growth.
