60-Second Summary
Leadfeeder is merging with Echobot after Great Hill Partners committed €180m to support the deal, plus an additional €50m earmarked for strategic acquisitions. The combined company will accelerate product innovation, scale go-to-market capabilities, and build a GDPR-compliant, AI-driven go-to-market platform.
Key takeaway: A €180m investment (plus €50m for M&A) creates a combined company of 250+ employees across Europe and the US with ~8,500 paying customers, positioning the merged firm to pursue global go-to-market leadership.
Standout strategies & tactics: Combine Leadfeeder’s website visitor intelligence with Echobot’s GDPR-compliant, AI-driven B2B data, invest in product and data quality, and use acquisition capital to fill capability gaps and scale faster.
Product & go-to-market impact: Transitioning from a single-product tool to a multi-product platform unlocks new GTM capabilities—enabling better intent-driven qualification, tighter sales-marketing alignment, and richer customer engagement.
Real-world lessons & frameworks: Sector-aligned investment and complementary M&A can accelerate scale and capability; prioritize compliant, high-quality data and product integration to turn combined signals into new revenue-driving workflows.
*This summary was created with AI assistance, using our original content.
Today, we’re announcing that Leadfeeder is merging with Echobot in a €180m deal.
What’s happened?
Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies, has invested €180m to support the merger of Leadfeeder and Echobot and help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth.
Great Hill has also committed an additional €50m for the combined company to pursue strategic acquisitions.
Why now?
I founded Leadfeeder in 2012 with Herkko Kiljunen and Vicent Llongo because I knew there was a better way to generate leads. A way to reveal hidden website visitors, align sales and marketing around intent data, and focus revenue teams on generating a qualified pipeline rather than low-quality leads.
We’ve come a long way in 10 years. Since those humble beginnings, we’ve grown sustainably to become a company of 140+ employees, working in 20+ countries and with over 60,000+ users.
But the journey’s far from over. Our goal is to build the world's number one sales intelligence and go-to-market platform and empower all B2B revenue teams to reach their full potential.
So in late summer 2021, I started speaking with potential investors. After meeting with Great Hill Partners, I was immediately impressed with their knowledge of our sector and understanding of what we needed to continue our growth. They introduced us to Echobot, and after meeting with Bastian Karweg, Echobot CEO, we recognized that Leadfeeder and Echobot would be stronger together.
The pathway to creating the number one go-to-market platform became a lot clearer.
We’ve been working incredibly hard over the last several months to make this merger a reality. And I’m delighted to announce the merger is now happening.
Who is Echobot?
Echobot is the only leading sales intelligence platform for European markets that promises truly GDPR-compliant B2B data.
Founded in 2011, Echobot specializes in providing premium company, contact, and market-relevant data to fuel sales and marketing teams.
Echobot’s innovative data platform leverages modern AI and machine learning, built and hosted in Germany, helping businesses refine their target audience, generate more B2B prospects, close new customers, and boost revenues.
What’s next?
Merging with Echobot will enable us to accelerate our journey to become the world’s number one go-to-market platform.
We’ll now be a combined company of 250+ employees across six offices in Europe and the US, with over 8,500 paying customers.
Our journey from a single-product website visitor intelligence company to a multi-product go-to-market platform will be underpinned by data from the only leading sales intelligence platform to offer truly GDPR-compliant data. That move from one product to a platform changes what the company can actually do.
As Japna Sethi, Product and Growth leader at Calendly, puts it: "In some cases, we're making a go-to-market possible that just wouldn't have happened otherwise. That just wouldn't be possible if you did it by yourself." Bringing together Leadfeeder's website visitor intelligence and Echobot's AI-driven B2B data creates new go-to-market capabilities, not just a bigger version of the same one.
In the coming months, we’ll be investing further in building out our product capabilities and improving our data.
So, what now?
It goes without saying we’re incredibly excited about this next chapter.
Sales and marketing teams need timely, accurate data and systems to identify, qualify, and engage their prospects in ways that align with the modern buyer journey.
By bringing together Leadfeeder and Echobot, we can create the next-generation sales intelligence and go-to-market platform.
In the meantime, if you want to see how website visitor intelligence simplifies lead generation for revenue teams, sign up to Leadfeeder for a 14 day free trial.
Read the full press release here.
FAQs on Leadfeeder and Echobot Merging
Is Leadfeeder going away?
Nope. The merger just means we now have the technology and funds to accelerate the development of our product roadmap and deliver best-in-class data to our customers.
What do I need to do?
Nothing. The current product functionality, billing, and customer service you love will stay exactly the same.
What happens to my contract?
Nothing. Your current contract with Leadfeeder stays exactly the same.
Will the price I’m paying change?
Nope. You’ll continue to pay the price you’re currently paying for Leadfeeder.
Will there still be a Lite version of Leadfeeder?
Yes. The free version of Leadfeeder will still be available. If you sign up for our free 14-day trial, when your premium trial has ended, you will be automatically downgraded to our free plan.
