Jillian Als is Chief Marketing Officer at Leadfeeder and a B2B SaaS marketing executive with nearly two decades of experience leading global go-to-market teams. She specializes in revenue-driven marketing strategy, demand generation, and aligning marketing and sales organizations.
Throughout her career, Jillian has helped SaaS companies scale marketing-sourced revenue and build high-performing marketing teams across international markets. Her leadership experience shapes her perspective on marketing strategy, attribution, and the systems modern revenue teams use to drive sustainable growth.
Blogs
Marketing Strategy•
What Does a Customer Success Engineer (CSE) at a B2B SaaS Company Actually Do?
Marketing Strategy•
Growth Marketing Principles and Best Practices
Marketing Strategy•
Signal Over Noise: Your Website Already Has the Answers
Marketing Strategy•
B2B Email Marketing in 2026: Complete Guide to Strategy, Deliverability, and Revenue
Marketing Strategy•
What is Sales-Led Growth?
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Marketing Strategy•
What’s Next in Marketing: Key Trends for 2026 You Need to Know
Marketing Strategy•
B2B Digital Marketing Over Traditional Marketing: The Benefits in 2026
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What Is Demand Generation?: Definition, Benefits, Examples, And Best Practices
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Content Distribution Channels, Platforms, and Tools to Generate Demand
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What Content B2B Sales and Marketing People Want in 2026
Marketing Strategy•