Jillian Als is Chief Marketing Officer at Leadfeeder and a B2B SaaS marketing executive with nearly two decades of experience leading global go-to-market teams. She specializes in revenue-driven marketing strategy, demand generation, and aligning marketing and sales organizations.
Throughout her career, Jillian has helped SaaS companies scale marketing-sourced revenue and build high-performing marketing teams across international markets. Her leadership experience shapes her perspective on marketing strategy, attribution, and the systems modern revenue teams use to drive sustainable growth.
Blogs
Marketing Strategy•
Understanding Product-Led Growth
Marketing Strategy•
Scaling Your SaaS Company: 4 Secrets to Leadfeeder’s Rapid Growth
Marketing Strategy•
Top 6 Growth Marketing Strategies from an Industry Expert
Marketing Strategy•
Acquisition Marketing: The Key to Faster Growth and Higher Revenue
Marketing Strategy•
B2B Marketing Guide for 2026
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Marketing Strategy•
How to Build a B2B Sales Funnel in 2026
Marketing Strategy•
Leadfeeder’s Martech Stack (Plus Tips from Our CMO on Building Your Own Perfect Stack)
Marketing Strategy•
Go-to-Market Strategy Framework and Examples
Marketing Strategy•
Content Distribution Channels, Platforms, and Tools to Generate Demand
Marketing Strategy•
What Is Demand Generation?: Definition, Benefits, Examples, And Best Practices
Marketing Strategy•
