Google Analytics vs. VisitorTrack vs. Leadfeeder

An in-depth comparison of Google Analytics vs. VisitorTrack vs. Leadfeeder for tracking what companies are visiting your website.

At Leadfeeder, we are often asked how our platform compares to other service providers when it comes to identifying companies engaging with your website.

To answer these questions, we’ll take an in-depth look at VisitorTrack and Google Analytics to help you understand which is best suited for your marketing and sales team needs.

The below chart provides a quick comparison of Leadfeeder, VisitorTrack, and Google Analytics. An in-depth look at some of the key components continues below the chart.

Leadfeeder Visitor Track Google Analytics
Cost Starts at $69/month Starts at $199/month Free, but requires third party services to identify companies
Offer Free Trial? 14-day free trial 14-day free trial n/a
Pricing Model Month-to-Month. Unlimited users Month-to-Month, up to 1000 monthly visitors, 10 full contacts records n/a
Setup Process Install JavaScript code on Website Install JavaScript code on Website Install JavaScript code on Website
Backloading Past Data Yes, sample data loaded No No
Automatic Visitor Identification Yes Yes No
Automatic Lead Scoring Yes No No
Email Alerts Yes Yes Yes
Page Tracking Yes Yes Yes
Google Analytics Integration Yes No n/a
CRM Integration Mailchimp, HubSpot, Salesforce, Pipedrive, Zoho, Web CRM, Microsoft Dynamics Salesforce Salesforce with Google Analytics 360 Suite ($150k /year)


As you'll see, Google Analytics has features that provide volume data about the people who visit your site. Leadfeeder and VisitorTrack are designed to show you more about your website visitors, but they do so in different ways (we'll expand on that in a moment).

Google Analytics Features

Google Analytics is a web analytics tool that includes acquisition, demographic and conversion analytics.

Because Google Analytics is free, you can use that for your basic web analytics setup and then plugin other services to enrich the information from it. Google Analytics is not able to provide alerts based on specific business traffic.

The free version of Google Analytics does not integrate directly with Salesforce, but the integration is available with Google Analytics' 360 Suite offering, which starts at $150,000 USD per year.

Leadfeeder Features

Google Analytics Integration: Leadfeeder integrates with Google Analytics to enrich the leads we provide you with. The integration allows us to show you information about what keywords brought leads to your site, whether they were part of any paid marketing campaigns, associated AdWords costs, and much more.

CRM Integration: Leadfeeder integrates with many popular CRMs, including Pipedrive, Hubspot, Salesforce, Zoho, WebCRM, and Microsoft Dynamics. In addition, Leadfeeder also integrates with MailChimp. The Leadfeeder Zapier integration also enables connecting to over 1,500+ other apps.

Lead Management Tools: Leadfeeder's user interface provides many lead management tools, allowing you to easily organize leads, comment on unique companies, and assign companies and contacts to other users in your organization.

Email and Slack Alerts: Leadfeeder offers custom alerts for when you have repeated visitors from a specific business or to a specific URL. It also has an alert integration with Slack.

Zapier: Leadfeeder is a Zapier partner, enabling users to share data from Leadfeeder with hundreds of other applications.

VisitorTrack Features

Google Analytics Integration: VisitorTrack does not have an integration with Google Analytics. Because VisitorTrack requires a separate website tracking script, you may notice differences in the data shown compared to Google Analytics.

CRM Integration: At the moment, VisitorTrack only integrates with Salesforce. VisitorTrack does have a Zapier integration, which allows additional integration options.

Lead Management Tools: VisitorTrack has less of these types of features, but it does offer the ability to search and return results from LinkedIn for your website traffic as well as filter for specific titles and roles.

Email and Slack Alerts: Like Leadfeeder, VisitorTrack offers custom alerts for repeat visitors from a specific business or to a specific URL. VisitorTrack also has email alerts, but it does not have integration with Slack.

Zapier: VisitorTrack integrates with Zapier.

Setup & Implementation

Both Leadfeeder and VisitorTrack offer free trials to demo the platform. Google Analytics is a free tool, so no trial is required.

Google Analytics Setup

The process for signing up for Google Analytics is very straightforward. Head to and either create a Google account or sign in using your Gmail credentials.

You are then required to create an account and web property in Google Analytics via their form.

Google Analytics Website Data sample

An analytics ID will be created ("UA-xxxxxxxx-x") and you will be provided with the JavaScript code snippet that needs to be installed in the head section of each page you want to track on your website.

Google Analytics Website Data sample

Once this code is installed, Google Analytics will start collecting your website traffic data. Google Analytics reports are updated every 24 hours, so you will usually need to wait a day before you can begin seeing your data.

To access Google Analytics visitor identification features, go to Audience > Technology > Network Dashboard.

Google Analytics Website Data sample

This view reveals the host of the IP address of your website visitor. In the basic view, unless your visitors have a dedicated corporate IP, you will typically see the names of the internet providers your visitors use to access the web.

As many companies have found, that is why it is valuable to utilize a third-party service that can take the Network report information from Google Analytics, parse it against a database of corporate IP addresses, and identify the actual companies visiting your website.

Leadfeeder Setup

At Leadfeeder, you can sign up for a 14 day free trial in two minutes.

If you’re curious, Leadfeeder has taken extensive steps to help ensure the privacy of your information and of the information we provide in our tool, including GDPR guidelines.

Sign up for free Leadfeeder trial

Once you have logged in, you can integrate with Google Analytics to help enrich your data within Leadfeeder.

Sign up steps

Next, you'll be asked to select which Google Analytics property and view you want to track.

Sign up steps

After you have added the site, you simply enter your information and you are ready to use the platform.

Sign up steps

After submitting you are taken to your Leadfeeder dashboard from where you can find the Leadfeeder Tracker script you will need to install on your site.

Leadfeeder app interface

VisitorTrack Setup

Like Leadfeeder, VisitorTrack offers you the choice of either requesting a demo or signing up for a free trial.


Once you have submitted the form, your login information is sent to you via email as well as instructions to complete the installation. Your password is sent as plain text.

Once you are able to login to your account, you need to navigate to the account section and copy the installation code from the VisitorTrack page and paste into the <head> or <body> section of your website.


Once the tracking code is installed on your site, VisitorTrack will begin to collect your website visitor information. However, you will not see any historical data. Only your website traffic after the code has been installed will be tracked.


Leadfeeder, VisitorTrack, and Google Analytics all make their pricing available on their websites, but we've also compiled pricing information for you here.

Google Analytics Pricing

The standard version of Google Analytics is a free web analytics tool offered by Google, and IP detection is one of the many reports available.

While the basic Google offering detects some company IP addresses, you will still need to combine that with a third-party IP database service provider such as Leadfeeder, which can match the IP addresses to more detailed company information.

For large enterprises looking for near-real-time, unsampled data collection and advanced attribution modeling, Google also offers Google Analytics 360 Suite for $150,000 USD per year.

For visitor tracking, it’s important to note that while Google provides some company identification, it’s best to utilize a third party IP database service for a more detailed matching of visiting IP addresses to companies, and also to filter out Internet Service Providers (ISPs).

Leadfeeder Pricing

Leadfeeder's pricing starts at $69/month and works its way up to $629/month with additional plans in between. Discounts are available with annual subscriptions.

The basic Leadfeeder plan allows you to track up to 100 unique companies on your site and 5,000 unique companies for the largest out-of-the-box plan.

For enterprise sites that are looking to track beyond 5,000 companies, Leadfeeder offers a variety of options that can be tailored to the specific needs of a company. Custom plans can also be designed for companies with multiple sites or complex configurations.

VisitorTrack Pricing

VisitorTrack's pricing begins at $199 per month for the Essential plan and increases to $349 per month for the Preferred plan and $599 per month for the Select plan.

Enterprise users can contact the VisitorTrack sales team for a customized subscription plan.

The Essential plan allows you to track one website, access the details for 10 contacts, and track up to 1,000 unique visitors per month.

This increases to 10 websites, 250 contacts and 20,000 visitors per month in the Select plan. Other features such as reports, alerts and page targeting are also offered on a sliding scale.

Conclusion: Which Platform Should You Choose for Tracking Who Visits Your Website?

While Google Analytics includes visitor traffic identification as part of a larger value proposition, it doesn’t provide the level of identification Leadfeeder or VisitorTrack can offer.

Instead, an additional tool should be used in conjunction with Google Analytics to enrich the data being collected and allow you to see the companies visiting your website (and the pages those specific companies visit when on your site).

Leadfeeder knows the companies visiting your website

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