At Leadfeeder, we are often asked how our platform compares to other service providers when it comes to identifying companies engaging with your website.
To answer these questions, we’ll take an in-depth look at VisitorTrack and Google Analytics to help you understand which is best suited for your marketing and sales team needs.
The below chart provides a quick comparison of Leadfeeder, VisitorTrack, and Google Analytics. An in-depth look at some of the key components continues below the chart.
|Leadfeeder||Visitor Track||Google Analytics|
|Cost||Starts at $69/month||Starts at $199/month||Free, but requires third party services to identify companies|
|Offer Free Trial?||14-day free trial||14-day free trial||n/a|
|Pricing Model||Month-to-Month. Unlimited users||Month-to-Month, up to 1000 monthly visitors, 10 full contacts records||n/a|
|Backloading Past Data||Yes, 30 days standard, more on request||No||No|
|Automatic Visitor Identification||Yes||Yes||No|
|Automatic Lead Scoring||Yes||No||No|
|Google Analytics Integration||Yes||No||n/a|
|CRM Integration||Mailchimp, HubSpot, Salesforce, Pipedrive, Zoho, Web CRM, Microsoft Dynamics||Salesforce||Salesforce with Google Analytics 360 Suite ($150k /year)|
As you'll see, Google Analytics has features that provide volume data about the people who visit your site. Leadfeeder and VisitorTrack are designed to show you more about your website visitors, but they do so in different ways (we'll expand on that in a moment).
Google Analytics is a web analytics tool that includes acquisition, demographic and conversion analytics.
Because Google Analytics is free, you can use that for your basic web analytics setup and then plugin other services to enrich the information from it. Google Analytics is not able to provide alerts based on specific business traffic.
The free version of Google Analytics does not integrate directly with Salesforce, but the integration is available with Google Analytics' 360 Suite offering, which starts at $150,000 USD per year.
Google Analytics Integration: Because Leadfeeder integrates with Google Analytics, it uses the same source data, creating greater consistency between the data you see in the two platforms. With its additional features, Leadfeeder enriches the traffic information from Google Analytics to identify businesses that are visiting your site.
CRM Integration: Leadfeeder integrates with many popular CRMs, including Pipedrive, Hubspot, Salesforce, Zoho, WebCRM, and Microsoft Dynamics. In addition Leadfeeder also integrates with MailChimp and LinkedIn Sales Navigator. The Leadfeeder Zapier integration also enables connecting to over 1,500+ other apps.
Historical Data: Leadfeeder can pull in historical data from Google Analytics and backfills 30 days of data as standard when signing up for a free trial.
Lead Management Tools: Leadfeeder's user interface provides many lead management tools, allowing you to easily organize leads, comment on unique companies, and assign companies and contacts to other users in your organization.
Email and Slack Alerts: Leadfeeder offers custom alerts for when you have repeated visitors from a specific business or to a specific URL. It also has an alert integration with Slack.
Zapier: Leadfeeder is a Zapier partner, enabling users to share data from Leadfeeder with hundreds of other applications.
Google Analytics Integration: VisitorTrack does not have an integration with Google Analytics. Because VisitorTrack requires a separate website tracking script, you may notice differences in the data shown compared to Google Analytics.
CRM Integration: At the moment, VisitorTrack only integrates with Salesforce. VisitorTrack does have a Zapier integration, which allows additional integration options.
Historical Data: Unlike Leadfeeder, VisitorTrack can’t show historical data from Google Analytics. It can only show data from the date its tracking script is correctly installed on your website.
Lead Management Tools: VisitorTrack has less of these types of features, but it does offer the ability to search and return results from LinkedIn for your website traffic as well as filter for specific titles and roles.
Email and Slack Alerts: Like Leadfeeder, VisitorTrack offers custom alerts for repeat visitors from a specific business or to a specific URL. VisitorTrack also has email alerts, but it does not have integration with Slack.
Zapier: VisitorTrack integrates with Zapier.
Both Leadfeeder and VisitorTrack offer free trials to demo the platform. Google Analytics is a free tool, so no trial is required.
The process for signing up for Google Analytics is very straightforward. Head to analytics.google.com and either create a Google account or sign in using your Gmail credentials.
You are then required to create an account and web property in Google Analytics via their form.
Once this code is installed, Google Analytics will start collecting your website traffic data. Google Analytics reports are updated every 24 hours, so you will usually need to wait a day before you can begin seeing your data.
To access Google Analytics visitor identification features, go to Audience > Technology > Network Dashboard.
This view reveals the host of the IP address of your website visitor. In the basic view, unless your visitors have a dedicated corporate IP, you will typically see the names of the internet providers your visitors use to access the web.
As many companies have found, that is why it is valuable to utilize a third-party service that can take the Network report information from Google Analytics, parse it against a database of corporate IP addresses, and identify the actual companies visiting your website.
At Leadfeeder, you can sign up for a 14 day free trial in two minutes.
If you’re curious, Leadfeeder has taken extensive steps to help ensure the privacy of your information and of the information we provide in our tool, including GDPR guidelines.
The Google sign-on feature is the easiest, as it will automatically connect your Google Analytics account to Leadfeeder as part of the signup process. Once you have logged in, you'll be asked to select which Google Analytics property and view you want to track.
After you have added the site, you simply enter your company details and you are ready to use the platform.
After submitting some basic company information, you are taken straight to your Leadfeeder dashboard where you can start to immediately see data on the companies that are visiting your website.
Because of Leadfeeder's direct integration with Google Analytics, historical data will immediately start being imported (here's a video from Google showing how the integration works). When you sign up for a free trial of Leadfeeder, we can backload the last 30 days of data from Google Analytics, quickly giving you a view of historical visits.
There is no JavaSript code installation required as part of the Leadfeeder setup and implementation, it’s simply a matter of connecting your Google Analytics account through the single sign-on process.
Like Leadfeeder, VisitorTrack offers you the choice of either requesting a demo or signing up for a free trial.
Once you have submitted the form, your login information is sent to you via email as well as instructions to complete the installation. Your password is sent as plain text.
Once you are able to login to your account, you need to navigate to the account section and copy the installation code from the VisitorTrack page and paste into the
<body> section of your website.
Once the tracking code is installed on your site, VisitorTrack will begin to collect your website visitor information. However, you will not see any historical data. Only your website traffic after the code has been installed will be tracked.
Leadfeeder, VisitorTrack, and Google Analytics all make their pricing available on their websites, but we've also compiled pricing information for you here.
The standard version of Google Analytics is a free web analytics tool offered by Google, and IP detection is one of the many reports available.
While the basic Google offering detects some company IP addresses, you will still need to combine that with a third-party IP database service provider such as Leadfeeder, which can match the IP addresses to more detailed company information.
For large enterprises looking for near-real-time, unsampled data collection and advanced attribution modeling, Google also offers Google Analytics 360 Suite for $150,000 USD per year.
For visitor tracking, it’s important to note that while Google provides some company identification, it’s best to utilize a third party IP database service for a more detailed matching of visiting IP addresses to companies, and also to filter out Internet Service Providers (ISPs).
Leadfeeder's pricing starts at $69/month and works its way up to $629/month with additional plans in between. Discounts are available with annual subscriptions.
The basic Leadfeeder plan allows you to track up to 100 unique companies on your site and 5,000 unique companies for the largest out-of-the-box plan.
For enterprise sites that are looking to track beyond 5,000 companies, Leadfeeder offers a variety of options that can be tailored to the specific needs of a company. Custom plans can also be designed for companies with multiple sites or complex configurations.
VisitorTrack's pricing begins at $199 per month for the Essential plan and increases to $349 per month for the Preferred plan and $599 per month for the Select plan.
Enterprise users can contact the VisitorTrack sales team for a customized subscription plan.
The Essential plan allows you to track one website, access the details for 10 contacts, and track up to 1,000 unique visitors per month.
This increases to 10 websites, 250 contacts and 20,000 visitors per month in the Select plan. Other features such as reports, alerts and page targeting are also offered on a sliding scale.
While Google Analytics includes visitor traffic identification as part of a larger value proposition, it doesn’t provide the level of identification Leadfeeder or VisitorTrack can offer.
Instead, an additional tool should be used in conjunction with Google Analytics to enrich the data being collected and allow you to see the companies visiting your website (and the pages those specific companies visit when on your site).
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