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61 Lead Generation Tools & Software We Love for 2024

19 February 2024

Most marketers want to invest in lead generation software for one reason—they’re struggling to generate quality leads to hit pipeline targets.

We feel you. Sleepless nights thinking of dashboards and which way your graphs are headed. It hurts.

So we'll get right to the point—B2B lead generation tools can help you hit those ever growing lead targets. But, and here's the exciting thing, the best lead generation tools can help you do so much more.

Invest in the right tools to power your lead generation system and you can also save time on manual outreach, better measure your current efforts, and generate more leads from your current marketing investment.

Sounds too good to be true, right?

Well we've compiled 61 tools, grouped them by use cases for easy navigation, provided price points, peer reviews, and an overview of what each one does.

Dive in to find the tools that can help you today.

What is lead generation?

So, before we explore the list, let’s have a quick recap.

Lead generation is the process of attracting and engaging your target audience to the point where they want to give you their information.

To effectively turn leads into buying customers, it's advisable to categorize them depending on their current lifecycle stage or how you qualified them. Some of the different lead qualification categories include:

  • Service-qualified leads: These are leads who've expressed interest in your service. Such leads may inquire about your service offerings or use your free temporary subscription if you have one. 

  • Product-qualified leads: These are leads who've expressed interest in your product. They may utilize your product trials, leave feedback on your product's efficiency, or request custom features tailored to their individual pain points. 

  • Marketing-qualified leads: These are leads who respond to your marketing campaigns. They may willingly participate in your target market research; comment on, like, or share marketing content like blogs or social media posts; or sign up for your webinars.

Sales-qualified leads: These are leads who've expressed interest in paying for your service or product. These leads will inquire about your pricing and may try to negotiate for better rates.

Once you do this, your sales and marketing teams can build relationships with these leads. If you deliver real value, help leads overcome their challenges, and show how your business can help them, you can turn leads into loyal customers.

What is a lead generation tool?

Back to the tools (or lead generators as some people call them). Lead generation tools are a useful way to drive quality leads, but you need to invest in automated lead generation software to do it at scale. This is how you’ll reduce manual work.

Lead generation tools can be used for both inbound and outbound sales, depending on the use case.  There’s no ‘one-size-fits-all’ solution, this is why we’ve grouped them by use case below for easy navigation

Our top B2B lead generation tools and software picks

Essentially, these free sales lead generation tools are the equivalent of hugging a warm cup of tea ☕ in front of the fireplace.

And because we all like to relax with a nice cup of tea, we’ve done the hard work for you and compiled a list of the best lead generation tools out there. So you can spend a little more time relaxing.

First up in the spotlight is our very own lead generation tool, Leadfeeder. Who put that there? 😁

But seriously, let’s dive in and answer the question: Which tools can be used for lead generation in 2024?

lead generation guide

B2B Lead Generation Guide

Marketers — need some fresh ideas to hit your MQL targets? Download this guide and fill up your pipeline now!


Note: Want to generate more B2B leads from your website? Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more.

Website visitor identification tools

To say there's a lot of sales lead generation software on the market would be an understatement. Hey, we're all just here to help companies grow.

There are hundreds of B2B lead generation platforms, but none that do it quite like Leadfeeder— which is why we gave ourselves our own category. 💅

So why do we think we’re so cool? We don't just help you follow up on leads; we find quality leads you didn't even know existed. What does that mean? Well, you can generate more leads from your current marketing efforts, without any extra investment.

1. Leadfeeder

Leadfeeder by Dealfront

Pricing: 14-day free trial, paid plans starting at €99/month.

Rating: 4.3 out of 5 stars on G2

Leadfeeder is a powerful tool that helps businesses understand and engage with companies who visit their website in real-time. With Leadfeeder, you can track their behavior, gain insights into their interests, and use that data to optimize your website for better engagement and conversions.

The platform offers a range of features, including live visitor tracking, versatile filtering, automatic lead scoring, powerful contacts insight, email marketing integrations, website forms tracking, and real-time notifications, making it the perfect solution for businesses looking to improve their website's performance.

Whether you're an e-commerce business looking to increase sales or a B2B company trying to generate more leads, Dealfront's Web Visitors product is the perfect tool to help you achieve your goals.

It's time to take your website to the next level with Leadfeeder!

Leadfeeder for marketing

Leadfeeder for Marketing

Track site visitors, measure campaign success, and find more qualified leads.


Lead data collection tools

Need more data? These tools will help you better understand your customers and prospects so you can develop relationships that convert.

2. Overloop (formerly

Lead generation tool, Overloop

Pricing: Paid plans start at $49/per user/month

Rating: 4.3 out of 5 stars on G2

Overloop includes all of the features you’ll need to run a multi-channel outbound campaign.

Their list building and contact management features include a chrome extension, email finder, the ability to import contacts from LinkedIn, CSV import, custom fields, and contact management.

In terms of outbound features (their bread and butter), Overloop offers multi-channel campaigns, personalized cold emails at scale, LinkedIn automation, templates and variables for personalized messages, email thread capability, and email tracking.

Overloop also helps sales productivity and offers robust reporting — to read more on those features, you’ll have to check out their site for yourself.

3. D & B Hoovers

Lead generation tool, D & B Hoovers

Pricing: Contact for pricing, they offer a free trial

Rating: 4.0 out of 5 stars on G2

D & B Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data. 

Email address lookup tools

These tools help to automate the process of finding someone’s email address. These tools are a little stalky but it’s approved.

4. OptinMonster

Lead generation tool, OptinMonster

Pricing: Plans start at $16/month for use on one site

Rating: 4.3 out of 5 stars on G2

Convert and monetize your website traffic with OptinMonster. Stop losing visitors!

Quickly grow your email list, get more leads, and increase sales with the most powerful conversion optimization toolkit on the web. Implementing OptinMonster into your marketing strategy to nail your lead generation.


Lead generation tool,

Pricing: Free to find up to 25 requests/mo; plans start at $49/month

Rating: 4.4 out of 5 stars on G2

Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.

Hunter is a super popular B2B lead generation platform for good reason—you should definitely try this one.

6. Voila Norbert

Lead generation tool, Voila Norbert

Pricing: Up to 1,000 leads; plans start at $49/month

Rating: 4.6 out of 5 stars on G2

Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available.

7. lead generation software

Pricing: 200 emails free per month, paid plans start at $60/monthly

Rating: 4.6 out of 5 stars on G2

The all-in-one engagement platform for teams — Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator. 

A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.

8. Skrapp

Lead generation tool, Skrapp

Pricing: Paid plans start at $49/month

Rating: 3.9 out of 5 stars on G2 

We know that social media platforms rule all and so does Skrapp. Skrapp, specifically,  is a tool for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a "Find Email" button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible.

9. AeroLeads 

Lead generation tool, AeroLeads

Pricing: Plans start at $49 per month for up to 3,000 credits 

Rating: 4.0 out of 5 stars on G2

AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.

Their software will search and find contact information, including email, company URL, job title, and more.

10. Datanyze

Lead generation tool, Datanyze

Pricing: $29 per month, billed monthly, for up to 80 credits a month. They also offer a free 90-day trial.

Rating: 4.2 out of 5 stars on G2

Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and "icebreakers" to help you warm up cold calls and email outreach. 

Using data gleaned from social profiles, local news outlets, and more, you'll know who to contact and know how to start the conversation so you can build relationships — and drive revenue. 

Email follow-up tools

If you do a lot of cold email outreach, or your sales approach requires following up with prospects often, these tools will help you to keep track of your outreach efforts. This can help you more effectively measure the results of your lead generation strategy.

11. Boomerang for Gmail 

Lead generation tool, Boomerang for Gmail

Pricing: Free with 10 message credits/month; paid plans start at $4.98/month

Rating: 4.5 out of 5 stars on G2

Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.

12. HubSpot Sales

Lead generation tool, Hubspot Sales

Pricing: Free, paid plans start at $18/month

Rating: 4.4 out of 5 stars on G2 based on 10,833 reviews 

HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update. 

You can also check all of your opened/unopened emails in the HubSpot Sales dashboard. You can compare HubSpot vs. Leadfeeder here.

13. Yet Another Mail Merge

Lead generation tool, Yet Another Mail Merger

Pricing: Free for one user and up to 50 recipients per day, paid plan at $25 for 400 email/day

Rating: 4.3 out of 5 stars on G2

Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc.

Sales lead generation tools

Form & email collection

These lead generators are all about collecting emails on your site to build your email list, either for future drip campaigns or content promotion.


Lead generation tool,

Pricing: Free to find up to 50 emails per month; paid plans start at $39/month.

Rating: 4.5 out of 5 stars on G2 is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more. 

 The B2B lead generation platform also helps with nurturing through automated outreach and lead research. 

15. Global Database

Lead generation tool, Global Database

Pricing: Available upon request, customizable by the number of regions and industries and other individual requirements.

Rating: 4.6 out of 5 stars on G2 

Global Database offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence.

All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.

16. Sumo

Lead generation tool, Sumo

Pricing: Free, Paid plans start at $49/month

Rating: 4.1 out of 5 stars on G2

Sumo is one of the most popular tools for listing, building, and capturing emails on your site. The tool offers popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page). 

The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).

17. ConvertPlus

Lead generation tools, ConvertPlus

Pricing: Paid WordPress Plugin for $23 one-time fee 

Rating: 4.8 out of 5 stars on G2

ConvertPlus is another tool for displaying popup forms on your website. However, instead of a SaaS solution, this tool is offered as a WordPress plugin.

It has many of the same features as Sumo, including timed popups, percentage of the page scrolled popups, exit popups, etc. It can be a good tool for companies using WordPress that can’t invest in a monthly SaaS tool.

18. LeadQuizzes

LeadQuizzes online quiz maker for marketers and small businesses

Pricing: 14-day free trial, starts at $49/month

Rating: 4.5 out of 5 stars on Capterra 

Make a quiz to capture leads and learn about your audience. LeadQuizzes has helped clients grow by capturing up to 500% more leads from their website. Additionally, the answers you collect can help you segment and understand your audience better.

"We have used it for functional and regenerative medicine leads and have generated 100x more than we paid for it. If you know what you are doing, you can do great things." - Capterra reviewer

Email marketing tools

To take it a step further, these tools will allow you to actually create email marketing campaigns and automated email drip campaigns. Using email marketing, you can continue to educate subscribers and eventually turn them into potential sales. This is the key to a successful lead generation system.

19. ActiveCampaign

Lead generation tools, ActiveCampaign

Pricing: Paid plans start at $29/month

Rating: 4.5 out of 5 stars on G2

ActiveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.

They also offer additional tools in their marketing suite, including landing page templates, segmenting, Facebook custom audiences, contact scoring, SMS marketing, and more.

20. MailChimp

Lead generation tool, Mailchimp

Pricing: Free, paid plans start at $9.99/month

Rating: 4.3 out of 5 stars on G2

MailChimp is one of the most popular and easiest-to-use email marketing platforms out today. One of its best features is its intuitive, easy-to-use drag-and-drop email builder. MailChimp also offers email automation.

21. Brevo (formerly SendinBlue)

Lead generation tool, Brevo

Pricing: Free, paid plans start at $20/month

Rating: 4.5 out of 5 stars on GetApp based on 1,800 reviews

Brevo (formerly SendinBlue) is one of the more affordable options for email marketing with their paid plans starting at only $20/month. This plan allows you to send up to 20,000 emails a month. All of Brevo's plans allow for unlimited email contact storage.

Landing page creation & lead capture tools

These lead generation software tools will allow you to create custom landing pages and lead capture forms on your website. These are useful when trying to get visitors to sign up for an ebook, a demo request, or a sales call.

22. Unbounce

Lead generation tool, Unbounce

Pricing: Paid plans start at $95/month for up to 20,000 visitors and 500 conversions 

Rating: 4.4 out of 5 stars on G2

Unbounce is a tool used to create custom landing pages. The platform features a drag-and-drop landing page builder as well as many pre-built templates. Opt-in popups and A/B testing are also available. A 30-day free trial is available with paid plans starting at $95/month.

23. Instapage

Lead generation tool, Instapage

Pricing: Paid plans start at $199/month

Rating: 4.3 out of 5 stars on G2

Another popular landing page builder, Instapage integrates with popular email marketing and CRM platforms like Zapier, Hubspot, MailChimp, and Salesforce. The tool offers a drag-and-drop landing page and other handy features such as A/B testing, lead capture forms, conversion analytics, and heat maps.

24. Leadpages

Lead generation tool, Leadpages

Pricing: Paid plans start at $49/month

Rating: 4.6 out of 5 stars via Capterra 

Leadpages claims to be the "#1 Landing Page Builder". While we can’t necessarily say it’s the best, it does have a very well-designed drag-and-drop builder that is super easy to use. Additionally, the platform enables you to build Facebook ads directly inside the tool, and it even features built-in payment functionality for forms.

25. ClickFunnels

Lead generation tools, ClickFunnels

Pricing: Paid plans start at $147/month

Rating: 4.6 out of 5 stars on G2

Clickfunnels is a sales funnel and landing page builder all-in-one solution. With the tool, you can select from various sales funnels, and build the process out from there, including adding subscribers to your email list and collecting payments. A 14-day free trial is available with paid plans starting at $147/month after that.

26. SeedProd

Lead generation tool, Seedprod

Pricing: $79 per year for Basic Package (1 site, Drag & Drop page builder, etc.) — *on sale right now for $39.50/year*

Rating:  4.17 out of 5 stars on Cuspera based on 646 reviews

SeedProd is a WordPress landing page builder that makes it easier than ever to build customized landing pages that actually convert. Used by over 1 million professionals, it offers a drag-and-drop page builder, live previews, layout navigation tools, templates, and a revision history tool in case you make a mistake.

27. WPForms 

Lead generation tool, WPForms

Pricing: Plans start at $99 per year — *on sale right now for $49.50*

Rating:  4.7 out of 5 stars on G2

WPForms is one of the most popular drag-and-drop WordPress form builders on the market. More than 4 million professionals use it to build smarter forms and surveys. Sales and marketing teams can create custom lead generation forms, gather information about their audience, and collect payments.

WPForms also integrates with many of your favorite sales and marketing tools, including Salesforce, ActiveCampaign, and Zapier.

Complete marketing automation/CRM tools

All-in-one marketing and automation software removes the hassle of integrating multiple platforms (such as your email marketing provider, landing page builder, popup builder, etc.) and instead combines all of these tools into one amazing B2B lead generation platform.

Additionally, many often include lead management and scoring features. While this can make managing leads easier, it typically comes at a higher price. So consider whether you’d like to go with an all-in-one solution carefully. Below are a few top B2B lead generation platforms:

28. HubSpot

Lead generation tool, HubSpot

Pricing: Free, paid plans vary depending on which features you need, but start at $30 per month for small teams

Rating: 4.4/5 stars on G2

HubSpot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding new leads, and more.

Pricing primarily depends on what features you need as HubSpot consists of three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing. However, free plans are available for all three B2B lead generation platforms.

29. Adobe Marketo Engage

Lead generation tool, Marketo

Pricing: Contact sales for pricing

Rating: 4.1 out of 5 stars on G2

Adobe Marketo Engage is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. Again, pricing will depend largely on the features you need, and you will need to get in touch with sales to receive pricing information. 

30. Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Lead generation tool, Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Pricing: Paid plans start at $1,250/month

Rating: 4.0 out of 5 stars on G2

With Salesforce Marketing Cloud Account Engagement, you can "Grow revenue and scale customer engagement with B2B marketing automation software built directly into your CRM." With drag-and-drop landing page and form builders or AI lead scoring, you'll be able to take charge of your marketing automations!

31. Keap

Lead generation tool, Keap

Pricing: Paid plans start at $199/month for the first five months, they also offer a 14-day free trial  

Rating: 4.2 out of 5 stars on G2

Keap is an all-in-one solution for marketing automation and CRM. You can manage contacts, score leads, create automated email campaigns, create landing pages, track website visitors, and more. They offer a 14-day free trial.

32. SharpSpring

Lead generation tool, SharpSpring

Pricing: Paid plans start at $449/month

Rating: 4.5 out of 5 stars on G2

SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players. The platform features lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation.

33. Constant Contact 

Lead generation tool, Constant Contact

Pricing: Basic plan starting at $9.99 per month for email marketing (other tools priced separately) 

Rating: 4 out of 5 stars on G2

Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Features include website builders, email segmenting, SEO tools, and deep analytics tools, so you have more of that sweet, sweet data. 

Constant Contact is best for small businesses, so make sure it fits your needs before diving in.

Sales process automation tools

These tools help you save time by automating routine actions. They can be used to find leads or for sales prospecting by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks. Less time spent on CRM data entry means more time spent on crafting the perfect pitch.

For example, here is a shortlist of ways to use IFTTT for lead generation and other sales automation.


Lead generation tool, IFTTT

Pricing: Free to create up to 5 applets or turn on unlimited applets, paid plans at $2.75 

Rating: 4.5/5 stars on G2

IFTTT stands for "If This Then That." The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.

35. Zapier

Lead generation tool, Zapier

Pricing: Free, paid plans start at $19.99/month (billed annualy)

Rating: 4.5/5 stars on G2

Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.

36. OnePageCRM

Lead generation tool, OnePageCRM

Pricing: Plans start at $9.95 per month for small businesses 

Rating: 4.6 out of 5 stars on G2

OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals. It helps manage contact contacts, email, your sales pipeline, and offers automation and reporting tools.

Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype, and Google Contacts.

37. Nimble 

Lead generation tool, Nimble

Pricing: $24.90 per month per user, per month (billed annualy)

Rating: 4.5 out of 5 stars on G2 

Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place. It works with every social network, including LinkedIn, to unify contacts, track sales activities, and streamline the sales process.

38.  HubSpot Sales 

Lead generation tool, HubSpot Sales

Pricing: Starts at $45 per month for two users 

Rating: 4.4 out of 5 stars on G2 

HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Features for sales teams include sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat.

Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring.

39. Pipedrive

Lead generation tool, Pipedrive

Pricing: Free trial, lans start at $14.90 per month (billed annualy)

Rating: 4.2 out of 5 stars on G2

Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done.

Features of note include custom sales pipeline building, activity tracking, BCC email inbox, email opens and clicks tracking, task automation, revenue forecasting, and (in the higher plans) permission tracking and extra customizations.

Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling.

40. LinkedIn Sales Navigator 

Lead generation tool, LinkedIn Sales Navigator

Pricing: Free trial for every plan, contact for monthly pricing

Rating: 4.3 out of 5 stars on G2 reviews 

There's a good chance you already use LinkedIn for researching and prospecting. Sales Navigator makes the social network even more powerful with features like a full premium profile (social selling 🙌), more InMail messages, saving leads, advanced searches, usage reporting, a learning center, and a relationship manager.

Live chat software and live chat tools

Live chat tools enable your team to grab the attention of site visitors using a chat bubble visible on any pages that you set. This allows potential customers to quickly get in touch and answer any questions about your product. Which enables you to generate more leads, nice!

Below are a couple of free lead generation tools and several paid options as well.

41. Intercom

Lead generation tool, Intercom

Pricing: 14-day free trial, "Essential" plan start at $39/month and seat

Rating: 4.5 out of 5 stars onG2

Intercom is also another tool that can be used for live chat on your site. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are no free plans, but you can request a demo.


Lead generation tool, Tawk

Pricing: Free, $19/month to remove branding

Rating: 4.5 out of 5 stars on G2 is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $19/month to remove the company branding. Setup takes less than a minute, and you can monitor and track progress over time.

43. Acquire

Lead generation tool, Acquire

Pricing: Start at $500 per month (billed annually) plus $25 per agent & month

Rating: 4.2 out of 5 stars via G2 is a live chat tool that allows you to answer customer’s questions instantly in real-time. With a lead bot, you can automate the portion of the chat process and qualify and convert leads faster. Paid plans start at $500 per month.

44. CallPage

Lead generation tool, CallPage

Pricing: Free trial, paid plans start at $39/month

Rating: 4.7 out of 5 stars on G2

Looking to increase the number of sales calls from your website, decrease lead response time, and provide better customer service? CallPage can get you there with their callback automation tool that connects you with prospective leads in seconds. 

Simply install a widget on your site, and site visitors can click to call and be automatically connected with your team.

Social media & forum software tools

These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.

45. Twitter Search

Twitter Search screenshot

Pricing: Free

Rating: N/A

Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term "web designer" to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.

There's also an advanced Twitter search that supports boolean operators like AND.

46. Quora

Quora lead generation tool screenshot

Pricing: Free

Rating: N/A

Quora is a massive forum for people to ask questions. It’s similar to Yahoo Answers, but the responses on Quora are generally higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also for future visitors who find the page via search.

Social media tools

Social media contest software for lead gen

Running a contest can be a great lead generator. Usually, the goal is to create brand awareness and get people to sign up for your email list. From there, you can continue to market to them through email drip campaigns.

Below are a few free lead generation tools that will make it easy to create and promote a viral contest.

47. Vyper

Lead generation tool, Vyper

Pricing: Paid plans start at $149/month for up to 30K leads 

Rating: 4.6 out of 5 stars via G2 

Vyper is a tool for creating viral contests. While getting a contest to go viral is easier said than done, Vyper enables your contest participants to earn additional entries by completing further actions such as completing a form on your website, following your social profiles, or referring a friend.

You can set the number of extra entries a participant will earn and increase the likelihood your contest will be shared.

48. Gleam

Gleam lead generation screenshot

Pricing: Free, paid plans start at $97/month 

Rating: 4.2 out of 5 stars on G2

Gleam functions similar to Vyper, allowing you to create a viral contest. While not as polished as Vyper, Gleam enables you to create contests for a host of different purposes, such as contests to increase engagement on Facebook, Twitter, Pinterest, Eventbrite, etc. It also integrates with a range of platforms, including CRMs, social media, and email marketing tools.

49. Rafflecopter

Lead generation tool, Rafflecopter

Pricing: Free, paid plans start at $13/month

Rating: 4.2 out of 5 stars via G2 

Rafflecopter is one of the easiest platforms for creating a well-designed contest quickly. Features include unlimited giveaways, unlimited entries, embedded forms, data export, and more.

You can try the tool for free, but you will need to purchase a paid plan starting at $13/month before launching your contest. Rafflecopter offers options for contest entry via email, Facebook, Twitter, and Pinterest.

50. RafflePress

Lead generation tool, RafflePress

Pricing: Plans start at $39.50 annually

Rating:  N/A 

RafflePress is a WordPress plugin designed to make giveaway and contest management a breeze. Features include a drag-and-drop builder, templates, landing page builder, fraud protection, and integrations with CRM, email, and other marketing tools.

Survey tools

Customer insights and customer satisfaction survey tools

Using survey and customer research tools, you can gain helpful information on your target audience, such as what websites they visit, if they found your website useful, how much they’re willing to spend, etc.

All of this information can then be used to tweak your website and sales process to serve potential customers better.

Most of these are free lead generation tools with just a few being paid-only.

51. ProProfs Survey Maker

ProProfs homepage screenshot

Pricing: 15-day free trial, paid plans start at $0.10 per response, billed monthly 

Rating: 4.3/5 stars on G2

As a cloud-based tool, ProProfs Survey Maker allows you to capture qualified leads and identify their pain points. The online survey tool helps you pick questions that enable your operators to understand the prospect’s purchasing intent and customize their interactions going forward. 

Distribute surveys effortlessly through email, social media, or embed a form on your website to maximize the likelihood of reaching your target audience faster. A 15-day trial of ProProfs Survey Maker is available.

52. Crystal

Lead generation tool, Crystal

Pricing: Contact for pricing

Rating: 4.6 out of 5 stars on G2 

When you’re reaching out to a lead for the first time, it’s critical to understand who they are. Crystal uses AI to predict anyone’s personality from their online footprint, helping you write and speak with the most effective style. It’s like having a coach for every conversation.

53. Qualaroo

Lead generation tool, Qualaroo

Pricing: Free 15-day trial, paid plans start at $100/month, billed monthly 

Rating: 4.4/5 stars on G2

Qualaroo is a tool for gathering feedback from site visitors. You can use the tool to show survey and popup lead generation forms on your site. You can ask customers questions like, "Is our pricing clear enough?", “Did this page answer your question?” etc., and then use that data to optimize your site better.

54. Survicate

Lead generation tool, Survicate

Pricing: Free, paid plans start at $89/month for up to 3000 customers per year 

Rating: 4.6 out of 5 stars on G2

Survicate is another tool for collecting feedback from your audience. In addition to showing surveys or feedback forms on your site, you can also embed a survey directly into an email. This makes it easy to get feedback after customer support threads.

55. Google Forms

Lead generation tool, Google Forms

Pricing: Free for personal, $12 USD/month for business

Rating: 4.7 out of 5 stars on Capterra based on 10,693 reviews

While it won’t have the level of integration and analytics that come with tools like Survicate or Qualaroo, Google Forms can still help create surveys. The tool is easy to use, and best of all, it’s free.

56. Extole 

Lead generation tool, Extole

Pricing: Contact for a demo 

Rating: 4.8 out of 5 stars on G2

Extole is an enterprise referral tool designed to turn customers into advocates — making it easier for you to close deals. It helps brands identify and engage with advocates with integrated social sharing, refer-a-friend programs, and a reward engine for offering customized rewards to your best customers.

57. Survey Monkey 

Survey Monkey used as a lead generation tool

Pricing: Plans start at $25 per month per user for teams

Rating:  4.4 out of 5 stars on G2 based on 18,556 reviews

Survey Monkey is a customer survey and feedback collection tool that helps companies better understand their customers. Features of note include easy-to-build surveys, detailed reporting tools, custom logo, colors, and URLs, advanced data exporting, and the ability to accept payments. 

Higher plans offer advanced data analytics, targeting, access to industry benchmarks, and data visualization.

58. Referral Candy

Lead generation tool, Referral Candy

Pricing: $49 per month, 30-day free trial 

Rating: 4.4 out of 5 stars on G2 based on 93 reviews 

ReferralCandy is an e-commerce plugin that helps brands grow their sales by automating referrals and affiliate marketing. Features include the ability to design custom emails, pop-ups, and landing pages, a detailed dashboard to track your referrals, and custom rewards to drive retention and sales.

Calendar scheduling tools

Calendar tools are useful in lead generation to schedule meetings without going through a lot of back and forth between prospects to find a time that works. By allowing potential prospects to schedule a time on your calendar simply, you can make it much easier to schedule sales calls or demo requests.

Here are several free lead generation tools in the calendar space:

59. Calendly

Lead generation tool, Calendly

Pricing: Free, paid plans start at $8/month

Rating: 4.7 out of 5 stars on GetApp based on 3,100 reviews

Calendly makes it easy to schedule meetings, sales calls, demo requests, and so on. With the tool, you’d simply set the times you are available, and prospects can choose a time from your schedule that works for them. You can even add a Calendly link to your email signature.

60. Doodle

Lead generation tool, Doodle

Pricing: Free, paid plans start at $6.95/month

Rating: 4.6 out of 5 stars on GetApp based on 1,700 reviews

Doodle is another solid option for easy meeting scheduling. In addition to simple scheduling options, Doodle allows participants to vote on the best times that will work to meet. The organizer can then pick the best option. This can make it easy to schedule meetings with multiple people.

61. Limecall

Lead generation tool, Limecall

Pricing: 14-day free trial; paid plans start at $20/month 

Rating: 4.8 out of 5 stars on G2 

Limecall is a callback tool that provides personal one-on-one conversations with your prospects that you can turn into qualified leads. This tool also has a widget that offers free calls to the visitors within 30 seconds of the question, and if they wish, they can schedule the call for some other time that suits them. 

The Starter Plan is free, and then the prices begin to range from $149/mo depending on the number of calls and the engaged call operators.

So, which lead generation tool is for you?

Different lead generation software have different benefits. Which ones are right for you depends on your current lead generation system and what you’re looking to achieve.

But whether you're focused on outbound or inbound lead gen, looking to drive more leads, save time on outreach, report better on your programs, or get more out of your current website traffic, there should be a B2B lead generation tool on the list that’s right for you.

So, here’s to more quality leads, and less sleepless nights!

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Marketers — need some fresh ideas to hit your MQL targets? Download this guide and fill up your pipeline now!


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Jessie Taylor
By Jessie Taylor

Jessie works in Content Marketing and Social Media for 6+ years and creates authentic, brand-led content that helps turn target audience into customers.

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