Top Lead Generation Tools of 2022

65 Best Lead Generation Tools for Hot Leads in 2022

28 July 2021 by

When it comes to lead generation software, most people think more lead gen tools = more money.

These are often the same people who bring “Tofurkey” to Thanksgiving.

Ignore those people. They can't be trusted. 

The truth is, there are hundreds of lead generation tools out there — and most of them are about as tasty as Tofurky. (And I'm not judging vegetarians or vegans, but I just can't get behind tofu shaped like a turkey. It's weird.) In fact, there’s so much speculation out there that we made a comprehensive guide to lead generation.

Anyway, back to the tools. Lead generation tools are a useful way to drive more leads, but you need to invest in automated lead generation software to do it at scale.

Our top lead generation software picks

Essentially, these tools are the equivalent of hugging a warm cup of tea ☕ in front of the fireplace. I hope you get the same feeling when you use them. First up in the spotlight — our very own lead generation tool, Leadfeeder. Who put that there? 😁

The following list is a “table of contents”; feel free to skip around.

  • Website visitor identification + website personalization

  • Lead data collection

  • Email lookup

  • Email follow up

  • Form & email collection

  • Email marketing

  • Landing page creation & capture

  • Complete marketing automation

  • Sales process automation

  • Live chat

  • Social media & forum software

  • Social Media Contests

  • Customer insights and customer satisfaction survey 

  • Calendar scheduling

Note: Want to generate more B2B leads from your website? Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more.

Website visitor identification + website personalization tools

To say there's a lot of lead generation software on the market would be an understatement. There are hundreds of tools that claim to help with lead generation, but none that do it quite like Leadfeeder— which is why we gave ourselves our own category. 💅

So why do we think we’re so cool? We don't just help you follow up on leads; we find quality leads you didn't even know existed. It's like a super spy tool, but for your website. 

1. Leadfeeder

top lead generation tools leadfeeder

Pricing: 14-day free trial, paid plans start at $55/month

Rating: 4.3 stars on G2 (Based on 440 reviews)

Leadfeeder tells you what companies visit your website, even if they never fill out a form or contact you.

Leadfeeder also finds contact information for employees at the company using Leadfeeder Discover. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.

To try out Leadeeder, all you need to do is install the Leadfeeder Tracker (it takes less than 5 minutes!).

A 14-day free trial is available with paid plans starting at $55/month.

To sign up for Leadfeeder, follow these steps. We can start sending you leads in minutes. 

Leadfeeder for marketing

Leadfeeder for Marketing

Track site visitors, measure campaign success, and find more qualified leads.

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Lead data collection tools

Need more data? These tools will help you better understand your customers and prospects so you can develop relationships that convert

2. Prospect.io

prospect.io home page screenshot

Pricing: Paid plans start at $74/month (annually) or $89/month (monthly)

Rating: 4.2 stars out of 5 via Capterra 

Prospecti.io is a modern-day sales automation platform that's fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. The Prospect.io Chrome extension helps you find prospects in one click and launch cold email campaigns straight from your browser in mere seconds.

Looking for new leads takes time and effort. With Prospect.io, you can focus on what really matters: selling to decision-makers.

Their essential plan starts at $78 per month (if paid annually), while their business plan starts at $129 per month (if paid annually), and prices go up from there based on how many credits you'll need.

3. Hoovers 

Hoovers

Pricing: Contact for pricing, they offer a free trial

Rating: 3.9/5 stars on G2, based on 380 reviews 

Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster. Features include informed conversations, automated workflow software, real-time notifications, and personalized buyer intent data. 

Email address lookup tools

These tools help to automate the process of finding someone’s email address.

4. Reply.io

Reply.io lead generation software

Pricing: free unlimited access for all Reply users

Rating: 4.65/5 stars on GetApp (based on 85 reviews)

The new Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator. 

A valuable addition to Reply’s sales engagement platform, this extension also allows you to instantly add new contacts to multichannel sequences, access and manage your tasks, and make direct calls.

5. Voila Norbert

Viola Norbert lead generation tool

Pricing: Free to find up to 50 emails; plans start at $49/month

Rating: 4.8 out of 5 stars via G2

Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address. Bulk email identification is also available. In addition to paid plans, you can purchase pay-as-you-go plans start at $50/500 credits. 

6. Hunter

Hunter lead generation tool

Pricing: Free to find up to 100 requests; plans start at $49/month with a free option

Rating: 4.3 out of 5 stars via G2

Like Voila Norbert, Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company. You can use the tool for free for up to 100 requests (email searches). From there, paid plans start at $49/month for 1,000 requests/month.

7. Skrapp

Skrapp.io software

Pricing: Free to find up to 150/month; paid plans start at $49/month

Rating: 3.5 out of 5 stars on G2 

Skrapp is a tool specifically for finding someone’s LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show a "Find Email" button on a person’s LinkedIn profile. You can then click this button, and Skrapp will find that person’s email when possible. The tool can be used for free to find up to 150 emails/month. After that, paid plans start at $49 per month for 1,000 emails/month.

8. AeroLeads 

AeroLeads lead generation tool

Pricing: Plans start at $49 per month for up to 1,000 credits 

Rating:  4.6/5 stars out of 35 reviews from Capterra 

AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads. 

Their software will search and find contact information, including email, company URL, job title, and more. 

9. Datanyze

Datanyze lead generation

Pricing: $39 per month, billed annually, for up to 10809 credits a year. They also offer a free 90-day trial. 

Rating:  4.1 out of 5 stars based on 43 reviews on Capterra 

Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and "icebreakers" to help you warm up cold calls and email outreach. 

Using data gleaned from social profiles, local news outlets, and more, you'll know who to contact and know how to start the conversation so you can build relationships — and drive revenue. 

Email follow-up tools

If you do a lot of cold email outreach, or your sales approach requires following up with prospects often, these tools will help you to keep track of your outreach efforts.

10. Boomerang for Gmail 

Boomerang for Gmail home page

Pricing: Free with 10 message credits/month; paid plans start at $4.99/month

Rating: 4.4 out of 5 stars via G2

Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.

11. HubSpot Sales

HubSpot Sales screenshot

Pricing: Free, paid plans start at $50/month

Rating: 4.5/5 stars on GetApp (Based on 658 reviews)

HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update. 

You can also check all of your opened/unopened emails in the HubSpot Sales dashboard. You can compare HubSpot vs. Leadfeeder here.

12. Yet Another Mail Merge

Best sales prospecting tools: Yet Another Mail Merge

Pricing: Free for one user and up to 50 recipients per day, paid plan at $24 for 400 email/day

Rating: 4.7 out of 5 stars via Capterra 

Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc. 

The tool is free to send up to 50 emails/day, and paid plans start at $23/year for up to 400 emails/day.  

Form & email collection tools

These tools are all about collecting emails on your site to build your email list, either for future drip campaigns or content promotion.

13. Snov.io

Snov.io lead generation software

Pricing: Free to find up to 50 emails per month; paid plans start at $39/month.

Rating: 4.9 in Chrome Web Store

Snov.io is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more. 

 The platform also helps with nurturing through automated outreach and lead research. 

14. Global Database

Global Database home page

Pricing: Available upon request, customizable by the number of regions and industries and other individual requirements.

Rating: 4.5 out of 5 stars via G2 

Global Database offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence. All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.

15. Sumo

Sumo lead generation tool

Pricing: Free, Paid plans start at $49/month

Rating: 4/5 stars on GetApp (Based on 7 reviews)

Sumo is one of the most popular tools for listing, building, and capturing emails on your site. The tool offers popups, slide-in popups, and welcome mats (a popup email opt-in that covers an entire page). 

The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).

17. ConvertPlus

ConvertPlus sales and lead generation

Pricing: Paid WordPress Plugin for $23 one-time fee 

Rating: N/A

ConvertPlus is another tool for displaying popup forms on your website. However, instead of a SaaS solution, this tool is offered as a WordPress plugin. 

It has many of the same features as Sumo, including timed popups, percentage of the page scrolled popups, exit popups, etc. It can be a good tool for companies using WordPress that can’t invest in a monthly SaaS tool.

Email marketing tools

To take it a step further, these tools will allow you to actually create email marketing campaigns and automated email drip campaigns. Using email marketing, you can continue to educate subscribers and eventually turn them into potential sales.

18. MailChimp

MailChimp lead generation tool 2022

Pricing: Free, paid plans start at $9.99/month

Rating: 4.5/5 stars on GetApp (Based on 2295 reviews)

MailChimp is one of the most popular and easiest-to-use email marketing platforms out today. One of its best features is its intuitive, easy-to-use drag-and-drop email builder. MailChimp also offers email automation. The platform can be used for free to store up to 2,000 email contacts and send out 12,000 emails/month. After that, paid plans start at $14/month.

19. ActiveCampaign

Active Campaign homepage screenshot

Pricing: Paid plans start at $9/month

Rating: 4.5/5 stars on GetApp (Based on 76 reviews)

ActiveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.

They also offer additional tools in their marketing suite, including landing page templates, segmenting, Facebook custom audiences, contact scoring, SMS marketing, and more. 

20. SendinBlue

SendinBlue lead generation software home page

Pricing: Free, paid plans start at $25/month

Rating: 4.5/5 stars on GetApp (Based on 119 reviews)

SendinBlue is one of the more affordable options for email marketing with their paid plans starting at only $25/month. This plan allows you to send up to 10,000 emails a month. All of SendinBlue’s plans allow for unlimited email contact storage.

21. OutreachPlus

OutreachPlus home page

Pricing: Free for one user, one email address, and up to 100 contacts and 100 emails; paid plans start at $19 per month. 

Rating: 4 out of 5 stars from G2 

Tired of sending cold emails that don't convert? OutreachPlus is an email integration tool that helps you create, personalize, and schedule follow-up emails. 

This makes it easier to build relationships through cold emailing. It also detects changes in replies, such as if your contact responds from a different email address, forwards your message, or has an autoresponder. 

Landing page creation & capture tools

These lead generation software tools will allow you to create custom landing pages and lead capture forms on your website. These are useful when trying to get visitors to sign up for an ebook, a demo request, or a sales call.

22. Unbounce

Unbounce lead generation tool

Pricing: Paid plans start at $80/month for up to 20,000 visitors and 500 conversions 

Rating: 5/5 stars on GetApp (Based on 48 reviews)

Unbounce is a tool used to create custom landing pages. The platform features a drag-and-drop landing page builder as well as many pre-built templates. Opt-in popups and A/B testing are also available. A 30-day free trial is available with paid plans starting at $80/month.

23. Instapage

Instapage home page screenshot

Pricing: Paid plans start at $499/month

Rating: 4.5/5 stars on GetApp (Based on 144 reviews)

Another popular landing page builder, Instapage integrates with popular email marketing and CRM platforms like Zapier, Hubspot, MailChimp, and Salesforce. The tool offers a drag-and-drop landing page and other handy features such as A/B testing, lead capture forms, conversion analytics, and heat maps.

24. Leadpages

Leadpages home page

Pricing: Paid plans start at $27/month

Rating: 4.6 out of 5 stars via Capterra 

Leadpages claims to be the "#1 Landing Page Builder". While we can’t necessarily say it’s the best, it does have a very well-designed drag-and-drop builder that is super easy to use. Additionally, the platform enables you to build Facebook ads directly inside the tool, and it even features built-in payment functionality for forms.

25. ClickFunnels

ClickFunnel home page

Pricing: Paid plans start at $97/month

Rating: 4.5/5 stars on GetApp (Based on 11 reviews)

Clickfunnels is a sales funnel and landing page builder all-in-one solution. With the tool, you can select from various sales funnels, and build the process out from there, including adding subscribers to your email list and collecting payments. A 14-day free trial is available with paid plans starting at $97/month after that.

26. SeedProd

SeedProd home page screenshot

Pricing: $79.50 per year for Basic Package (1 site, unlimited landing pages, etc.) 

Rating:  n/a (5 out of 5 stars on G2, but based on 1 review) 

SeedProd is a WordPress landing page builder that makes it easier than ever to build customized landing pages that actually convert. Used by over 1 million professionals, it offers a drag-and-drop page builder, live previews, layout navigation tools, templates, and a revision history tool in case you make a mistake. 

27. WPForms 

wpforms homepage screenshot

Pricing: Plans start at $299.50 per year

Rating:  4.8 out of 5 stars based on 485 reviews on G2 

WPForms is one of the most popular drag-and-drop WordPress form builders on the market. More than 4 million professionals use it to build smarter forms and surveys. Sales and marketing teams can create custom lead generation forms, gather information about their audience, and collect payments. 

WPForms also integrates with many of your favorite sales and marketing tools, including Salesforce, ActiveCampaign, and Zapier. 

Complete marketing automation tools/CRM

All-in-one marketing and automation software removes the hassle of integrating multiple platforms (such as your email marketing provider, landing page builder, popup builder, etc.) and instead combines all of these tools into one platform.

Additionally, many often include lead management and scoring features. While this can make managing leads easier, it typically comes at a higher price. So consider whether you’d like to go with an all-in-one solution carefully. Below are a few top platforms:

28. HubSpot

HubSpot homepage

Pricing: Free, paid plans vary depending on which features you need, but start at $45 per month 

Rating: 4.5/5 stars on GetApp (Based on 1394 reviews)

HubSpot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding new leads, and more. Pricing primarily depends on what features you need as HubSpot consists of three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing. However, free plans are available for all three platforms.

29. Marketo

Marketo homepage

Pricing: Paid plans start at ~ $900/month

Rating: 4/5 stars on GetApp (Based on 292 reviews)

Marketo is another all-in-one solution that features lead management, lead scoring, email marketing, email automation, and analytics. Again, pricing will depend largely on the features you need, and you will need to get in touch with sales to receive pricing information. However, we’ve seen packages start at roughly $900/month.

30. Pardot

Pardot homepage screenshot

Pricing: Paid plans start at $1,250/month

Rating: 4.5/5 stars on GetApp (Based on 254 reviews)

With Pardot (now part of Salesforce), you can create landing pages, conduct A/B testing, capture leads, integrate Google Adwords, create email campaigns, and set up email automation. There is no free trial available; however, you can view a demo by filling out a lead form on Pardot’s website.

31. Keap

Keap homepage screenshot

Pricing: Paid plans start at $79/month for the first five months, they also offer a 14-day free trial  

Rating: 4/5 stars on GetApp (Based on 398 reviews)

Keap is an all-in-one solution for marketing automation and CRM. You can manage contacts, score leads, create automated email campaigns, create landing pages, track website visitors, and more. They offer a 14-day free trial. 

32. SharpSpring

SharpSpring homepage

Pricing: Paid plans start at $400/month

Rating: 4/5 stars on GetApp (Based on 398 reviews)

SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players. The platform features lead management, lead scoring, email marketing, landing pages, chatbots, pipeline management, and email automation. Pricing starts at $399/month for 1,500 contacts.

33. Constant Contact 

Constant contact homepage

Pricing: Tiered pricing starting at $20 per month for email marketing (other tools priced separately) 

Rating: 4.3 out of 5 stars based on 1799 reviews on Capterra  

Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Features include website builders, email segmenting, SEO tools, and deep analytics tools, so you have more of that sweet, sweet data. 

Constant Contact is best for small businesses, so make sure it fits your needs before diving in. 

Sales process automation tools

These tools help you save time by automatically completing routine actions. They can be used to find leads or for sales prospecting by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks.

For example, here is a shortlist of ways to use IFTTT for lead generation and other sales automation.

34. IFTTT

IFTTT homepage screenshot

Pricing: Free to create up to 3 applets or turn on unlimited applets, paid plans at $3.40 

Rating: 4.5/5 stars on GetApp (Based on 27 reviews)

IFTTT stands for "If This Then That." The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.

35. Zapier

Zapier home page

Pricing: Free, paid plans start at $20/month

Rating: 4.5/5 stars on GetApp (Based on 158 reviews)

Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.

36. Salesforce Automation (Pardot)

Pardot lead generation screenshot

Pricing: $1,250 per month, billed annually for up to 10,000 contacts 

Rating:  4.5/5 stars on GetApp (Based on 254 reviews)

Salesforce is a robust sales and marketing tool — in fact, you might already use it as a CRM or for analytics. But, they also have a powerful automation tool called Pardot. Features of their automation platform include lead generation, custom landing pages, smart lead capture forms, dynamic content, targeted messaging, lead grading and scoring, and marketing ROI calculations. 

One drawback is the price — Salesforce is powerful, but the price could be too high for small- to medium-sized companies. 

37. OnePageCRM

OnePageCRM homepage

Pricing: Plans start at £12 per month for small businesses 

Rating:  4.8 out of 5 stars based on 54 reviews on Capterra 

OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals. It helps manage contact contacts, email, your sales pipeline, and offers automation and reporting tools. 

Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype, and Google Contacts. 

38. Nimble 

Nimble homepage

Pricing: $19 per month per user, per month 

Rating: 4.4 out of 5 stars based on 1610 reviews on Capterra 

Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place. It works with every social network, including LinkedIn, to unify contacts, track sales activities, and streamline the sales process. 

39.  HubSpot Sales 

HubSpot Sales screenshot

Pricing: Starts at $45 per month for two users 

Rating:  4.3 out of 5 stars based on 6,900 reviews on G2 

HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Features for sales teams include sales automation, pipeline management, meeting scheduling, tracking, goal setting, and live chat. 

Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring. 

40. Pipedrive

pipedrive website screenshot

Pricing: Plans start at $12.50 per month 

Rating:  4.3 out of 5 stars based on 1377 reviews on G2

Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done. 

Features of note include custom sales pipeline building, activity tracking, BCC email inbox, email opens and clicks tracking, task automation, revenue forecasting, and (in the higher plans) permission tracking and extra customizations. 

Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling. 

41. LinkedIn Sales Navigator 

LinkedIn Sales Navigator website

Pricing: Starts at $79.99 per month per user 

Rating:  4.2 out of 5 stars based on 1300 G2 reviews 

There's a good chance you already use LinkedIn for researching and prospecting. Sales Navigator makes the social network even more powerful with features like a full premium profile (social selling 🙌), more InMail messages, saving leads, advanced searches, usage reporting, a learning center, and a relationship manager. 

Live chat tools

Live chat tools let your team grab the attention of site visitors using a chat bubble visible on any pages that you set. This allows potential customers to quickly get in touch and answer any questions about your product.

43. Intercom

Intercom homepage

Pricing: No plans listed on the site, but reported to start at $49/month

Rating: 4/5 stars on GetApp (Based on 103 reviews)

Intercom is also another tool that can be used for live chat on your site. In addition to live chat, Intercom has features for managing conversations, sending targeted messages, and publishing help articles on your site. There are no free plans, but you can request a demo. 

44. Tawk.to

Tawk.io product screenshot

Pricing: Free, $19/month to remove branding

Rating: 4.6 out of 5 stars on Capterra 

Tawk.to is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. It’s then $19/month to remove the company branding. Setup takes less than a minute, and you can monitor and track progress over time. 

45. Acquire

Acquire.io homepage screenshot

Pricing: No pricing listed on the site; paid plans estimated to start at $90 per month per user 

Rating: 4.3 out of 5 stars via G2 

Acquire.io is a live chat tool that allows you to answer customer’s questions instantly in real-time. With a lead bot, you can automate the portion of the chat process and qualify and convert leads faster. Paid plans start at $90 per month, per user. 

46. CallPage

callpage website screenshot

Pricing: Free for up to 15 leads per month, $29 per month for up to 30, $119 for up to 150 

Rating: 4.3 stars out of 5 based on 30 reviews on Capterra 

Looking to increase the number of sales calls from your website, decrease lead response time, and provide better customer service? CallPage can get you there with their callback automation tool that connects you with prospective leads in seconds. 

Simply install a widget on your site, and site visitors can click to call and be automatically connected with your team. 

Social media & forum software tools

These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.

48. Twitter Search

Twitter Search screenshot

Pricing: Free

Rating: N/A

Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term "web designer" to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.

There's also an advanced Twitter search that supports boolean operators like AND. 

49. Quora

Quora lead generation tool screenshot

Pricing: Free

Rating: N/A

Quora is a massive forum for people to ask questions. It’s similar to Yahoo Answers, but the responses on Quora are generally higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also for future visitors who find the page via search.

Social media contest tools

Running a contest can be a great way to create brand awareness and get people to sign up for your email list. From there, you can continue to market to them through email drip campaigns. Below are a few tools that will make it easy to create and promote a viral contest.

50. Vyper

Vyper homepage screenshot

Pricing: Paid plans start at $149/month for up to 30K leads 

Rating: 4.5 out of 5 stars via Capterra 

Vyper is a tool for creating viral contests. While getting a contest to go viral is easier said than done, Vyper enables your contest participants to earn additional entries by completing further actions such as completing a form on your website, following your social profiles, or referring a friend. You can set the number of extra entries a participant will earn and increase the likelihood your contest will be shared.

51. Gleam

Gleam lead generation screenshot

Pricing: Free, paid plans start at $10/month 

Rating: N/A

Gleam functions similar to Vyper, allowing you to create a viral contest. While not as polished as Vyper, Gleam enables you to create contests for a host of different purposes, such as contests to increase engagement on Facebook, Twitter, Pinterest, Eventbrite, etc. It also integrates with a range of platforms, including CRMs, social media, and email marketing tools. 

52. Rafflecopter

Rafflecopter screenshot

Pricing: Free, paid plans start at $13/month

Rating: 4.4 out of 5 stars via Rafflecopter 

Rafflecopter is one of the easiest platforms for creating a well-designed contest quickly. Features include unlimited giveaways, unlimited entries, embedded forms, data export, and more. You can try the tool for free, but you will need to purchase a paid plan starting at $13/month before launching your contest. Rafflecopter offers options for contest entry via email, Facebook, Twitter, and Pinterest.

53. RafflePress

Rafflepress home page

Pricing: Plans start at $39 annually; they also offer a $359 one-time payment option 

Rating:  n/a 

RafflePress is a WordPress plugin designed to make giveaway and contest management a breeze. Features include a drag-and-drop builder, templates, landing page builder, fraud protection, and integrations with CRM, email, and other marketing tools. 

Customer insights and customer satisfaction survey tools

Using survey and customer research tools, you can gain helpful information on your target audience, such as what websites they visit, if they found your website useful, how much they’re willing to spend, etc. All of this information can then be used to tweak your website and sales process to serve potential customers better.

54. ProProfs Survey Maker

ProProfs homepage screenshot

Pricing: 15-day free trial, paid plans start at $0.25 per response, billed annually 

Rating: 4.5/5 stars on Capterra, 4.38/5 stars on GetApp

As a cloud-based tool, ProProfs Survey Maker allows you to capture qualified leads and identify their pain points. The online survey tool helps you pick questions that enable your operators to understand the prospect’s purchasing intent and customize their interactions going forward. 

Distribute surveys effortlessly through email, social media, or embed a form on your website to maximize the likelihood of reaching your target audience faster. A 15-day trial of ProProfs Survey Maker is available. 

55. Crystal

Crystal lead gen tool

Pricing: Contact for pricing

Rating: 4.5 out of 5 stars via Capterra 

When you’re reaching out to a lead for the first time, it’s critical to understand who they are. Crystal uses AI to predict anyone’s personality from their online footprint, helping you write and speak with the most effective style. It’s like having a coach for every conversation.

56. Qualaroo

Qualaroo homepage screenshot

Pricing: Paid plans start at $80/month, billed annually 

Rating: 4.5/5 stars on GetApp (Based on three reviews)

Qualaroo is a tool for gathering feedback from site visitors. You can use the tool to show survey and popup lead generation forms on your site. You can ask customers questions like, "Is our pricing clear enough?", “Did this page answer your question?” etc., and then use that data to optimize your site better.

57. Survicate

Survicate lead generation software

Pricing: Free, paid plans start at $89/month for up to 1000 responses per month 

Rating: 5/5 stars on GetApp (Based on 15 reviews)

Survicate is another tool for collecting feedback from your audience. In addition to showing surveys or feedback forms on your site, you can also embed a survey directly into an email. This makes it easy to get feedback after customer support threads.

58. Google Forms

Google forms as a lead generation tool

Pricing: Free

Rating: 4.6 out of 5 stars via G2

While it won’t have the level of integration and analytics that come with tools like Survicate or Qualaroo, Google Forms can still help create surveys. The tool is easy to use, and best of all, it’s free.

59. Extole 

Extole lead generation software

Pricing: Contact for a demo 

Rating: 4.6 out of 5 stars based on 17 Capterra reviews  

Extole is an enterprise referral tool designed to turn customers into advocates — making it easier for you to close deals. It helps brands identify and engage with advocates with integrated social sharing, refer-a-friend programs, and a reward engine for offering customized rewards to your best customers. 

60. Survey Monkey 

Survey Monkey used as a lead generation tool

Pricing: Plans start at $25 per month per user 

Rating:  4.6 out of 5 stars based on 8300 reviews on Capterra 

Survey Monkey is a customer survey and feedback collection tool that helps companies better understand their customers. Features of note include easy-to-build surveys, detailed reporting tools, custom logo, colors, and URLs, advanced data exporting, and the ability to accept payments. 

Higher plans offer advanced data analytics, targeting, access to industry benchmarks, and data visualization. 

61. Referral Candy 

Referral Candy / Shopify lead generation software

Pricing: $49 per month, 30-day free trial 

Rating:  4.5 out of 5 stars based on 186 reviews on Capterra 

ReferralCandy is an e-commerce plugin that helps brands grow their sales by automating referrals and affiliate marketing. Features include the ability to design custom emails, pop-ups, and landing pages, a detailed dashboard to track your referrals, and custom rewards to drive retention and sales. 

Calendar scheduling tools

Calendar tools are useful in lead generation to schedule meetings without going through a lot of back and forth between prospects to find a time that works. By allowing potential prospects to schedule a time on your calendar simply, you can make it much easier to schedule sales calls or demo requests.

62. Calendly

Calendly screenshot of homepage

Pricing: Free, paid plans start at $8/month

Rating: 4.5/5 stars on GetApp (based on 56 reviews)

Calendly makes it easy to schedule meetings, sales calls, demo requests, and so on. With the tool, you’d simply set the times you are available, and prospects can choose a time from your schedule that works for them. You can even add a Calendly link to your email signature.

63. Doodle

Doodle website lead gen tool

Pricing: Free, paid plans start at $6.95/month

Rating: 4.5/5 stars on GetApp (based on 18 reviews)

Doodle is another solid option for easy meeting scheduling. In addition to simple scheduling options, Doodle allows participants to vote on the best times that will work to meet. The organizer can then pick the best option. This can make it easy to schedule meetings with multiple people.

64. Limecall

Limecall lead generation software

Pricing: Free for up to 15 calls per month; paid plans start at $149/mo 

Rating: 4.9 out of 5 stars on G2 

Limecall is a callback tool that provides personal one-on-one conversations with your prospects that you can turn into qualified leads. This tool also has a widget that offers free calls to the visitors within 30 seconds of the question, and if they wish, they can schedule the call for some other time that suits them. 

The Starter Plan is free, and then the prices begin to range from $149/mo depending on the number of calls and the engaged call operators.

So, what lead generation tool will you try?

"If only there was a lead generation tool that would do this..."

That was you before you finished reading this article.

I get it. Lead generation is a pain. 

And, the likelihood of you using every single one of these tools is slim.

But, I don't want you to use EVERY lead generation software. Use your business goals to guide you in choosing the right lead generation tools for your martech stack.

Now, tell me — what lead generation software are you planning to test out?

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Anna Crowe
By Anna Crowe

Anna is the Assistant Editor for Search Engine Journal and Content Strategy Lead at Leadfeeder. Over the last 9 years, Anna has successfully developed and implemented online marketing strategies, SEO, and conversion campaigns for 100+ businesses of all sizes; from the Fortune 500, to startups, and nonprofits. She enjoys burritos and puppies (in that order).


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