The Impact of Recent Google Analytics Changes to Leadfeeder Customers

Leadfeeder Tracker: Next-Level IP Match Rate

20 August 2021

Leadfeeder Tracker is the number one way to recognize up to 30% more leads, in close to real-time.

Furthermore, Leadfeeder is one of the only solutions available that leverages Google Analytics data to reveal further information about your website traffic.

Through our Google Analytics integration, you can identify which keywords have driven the visitor to your site, information that can reveal strong buyer intent.

Want to compare Leadfeeder's data? The team at Leadfeeder will happily walk you through a data comparison by reaching out through our live chat.

Leadfeeder Tracker and Google Analytics - The Lowdown

For the past few years, a large number of Leadfeeder customers have been using Tracker (formerly known as Booster) either by itself, as an alternative to Google Analytics, or as a combination of tracker plus Google Analytics.

The latter provides the user with an enhanced deeper dataset.

Leadfeeder Tracker integrates with Google Analytics to enrich your data within Leadfeeder.  All you need to do is connect your Google Analytics account to Leadfeeder.

Then, add the Leadfeeder Tracker script to your site.

Let me walk you through the basics of our Leadfeeder Tracker.

What is Leadfeeder Tracker?

Leadfeeder Tracker is an alternative method that our customers have installed to get website visitor data into Leadfeeder.

This has been helpful to those not able to use Google Analytics on their site, or for most, to receive better data quality and more frequent updates.

Leadfeeder Tracker has two big advantages over getting data from Google Analytics:

Company Match Rate

Leadfeeder Tracker yields up to 30% more company matches as it now pulls from our own custom-built database.

Our database, developed over the past years, is built on top of our machine learning leveraging data from several sources. This combination offers a completely new level of data quality.

Real-Time Data

Timely follow-up with leads after they show intent is a competitive advantage. Our goal has always been to move to real-time data.

With Google Analytics, this was not possible due to only two data syncs per day.

Now, with Leadfeeder Tracker, we push new leads into your Leadfeeder account 24 times per day (once per hour).

Leadfeeder is also able to offer real-time reporting. 🎊

This tracking script, also known as a tracking tag or pixel, simply needs to be copied to the website.

If you are yet to sign up for a Leadfeeder trial, you can easily install Leadfeeder Tracker upon creating your account.

For existing Leadfeeder users, here are some simple instructions on how to make sure you have Leadfeeder Tracker in place.

How to Install Leadfeeder Tracker

Step 1:

Please log in to Leadfeeder

⛔ Red banner =  no tracker installed, you will need to install Leadfeeder Tracker  ⛔

✅ No red banner = you already have the Leadfeeder Tracker on your website and don’t need to do anything further.

Step 2 (If you need to install Leadfeeder Tracker):

You can find detailed instructions with screenshots in our Help Center article, but I’ve also outlined the steps below.

  1. Click here to go to Leadfeeder Tracker settings.

  2. Alternatively, click on “Your Settings” in the top right corner of your Leadfeeder app, go to the “Company” tab and click on “Leadfeeder Tracker” on the left side menu.

  3. Copy the script and add it to your website.

  4. After a few hours, you will start to see today’s lead data in your account.

The same tracking script can be used for all websites/domains that are under the same company in Leadfeeder.

We have created some quick videos about how to add the script.

If you have set up filters in your Google Analytics, we aim to migrate them to Leadfeeder automatically. If you need a helping hand, don’t hesitate to contact our chat or email support.

Don’t have access to installing scripts on your website?

Typically someone on the marketing team will have the required access to install the update, which will take no longer than 5 minutes.

Aside from having to install an extra script on your website, which only takes a few minutes to complete, nothing else changes.

Installation of Leadfeeder Tracker has no impact on your contract, terms or GDPR compliance.

We are excited to get you up and running, recognizing up to 30% more company leads!

All the very best,

The Leadfeeder team

Want to compare Leadfeeder's data? The team at Leadfeeder will happily walk you through a data comparison by reaching out through our live chat.

Pekka Koskinen
By Pekka Koskinen

Pekka has been working on web analytics and sales intelligence for 20 years. He grew Leadfeeder as CEO from zero to 10M+ EUR of annual revenue and 140+ employees since 2012.

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