Google analytics alternatives header image

Discover 27 Best Google Analytics Alternatives for 2024

19 February 2024

Are you tired of relying solely on Google Analytics for your website analytics? If so, you’re not alone. Many marketers and businesses are seeking alternative platforms that offer more detailed data, provide a different user experience, or cater to specific needs.

Feeling like you've outgrown Google Analytics (GA) for your website insights? You're in good company. Numerous marketers and businesses are on the hunt for alternative platforms that offer deeper insights, unique user experiences, or tailor-made solutions to meet specific needs.

The good news is there are tons of tools with website data you won't find in GA designed to fit a specific need, such as recognizing which businesses are visiting your site (that's what Leadfeeder does) or monitoring brand mentions throughout the web.

In this article, we will present 27 compelling Google Analytics alternatives that either supplement or replace the functionality offered by GA. These alternatives fall into four distinct categories, each catering to specific types of data:

  • Lead and customer analytics

  • SEO analytics

  • Performance Analytics

  • Full marketing suites 

While not every analytics solution aims to entirely supplant Google Analytics, a handful of them stand out as potent alternatives. In our exploration, we've curated insights distinguishing tools that complement GA and those capable of outright replacing the platform. Let's delve into these compelling alternatives, empowering your ability to make data-driven decisions.

website visitor identification

Website Visitor Identification Guide

The people visiting your website don’t have to be a mystery


Note: Looking for a neato Google Analytics alternative? Look no further, it’s us. Sign up for a free 14-day Leadfeeder trial today.

Why do you need tools like Google Analytics?

Understanding the behavior of your website visitors is crucial for the success of your online presence. While Google Analytics has been a go-to tool for website analytics, it's essential to explore alternatives and understand the importance of using such tools.

These tools offer comprehensive data insights, improve user experiences, enable effective goal tracking, facilitate data-driven decision-making, provide competitor analysis, and empower personalized marketing campaigns. Leveraging these analytics tools allows you to fine-tune online strategies, enrich user interactions, and generate impactful outcomes for your business.

Is Google Analytics GDPR compliant?

Here's the thing — despite being the OG of analytics, Google Analytics is NOT GDPR compliant out of the box. Louder for the people in the back!

This means you could be running afoul of international regulations and not even know it. That is one of the reasons a lot of businesses are looking into alternatives for Google Analytics.

Before we dive into the other options, I want to share how to make GA compliant. The first (and easiest) way is to simply ask users for permission. Google outlines what type of consent you'll need to request here.

Another way is to limit your data sharing and anonymizes most of your data. I'll admit, it's a bit of a hassle.

The last way, of course, is to use an alternative to Google Analytics that is GDPR compliant.

Is there anything better than Google Analytics?

Despite its popularity, Google Analytics has several limitations. For starters, it's not super beginner-friendly or intuitive.

Google Analytics uses a ton of terms and filter names that might not make much sense to the average user. In fact, Google offers a whole bunch of courses to help you figure out how to use it.

Great, right? Well, not everyone has the time or know-how to spend weeks learning how to use the platform.

On top of that, Google Analytics 4 (the new version of GA) is totally different — which means you could spend months figuring out how to use it only to see it get sunsetted in a few years.

GA has a few other issues as well:

  • Constant changes: Google often updates GA, which means menus, metrics, and features may be hard to find even if you use the platform regularly. Sometimes they even delete data with little to no warning. Cheers.

  • Unwanted data: GA includes data from internal users and bots, which can skew your results. For example, if your sales team repeatedly looks at a landing page, you might think it's getting more website traffic than it does.

  • Missing data: To be GDPR compliant, you need to ask for permission. This means if some visitors decline to be tracked, you might not get a complete picture of your data. 

  • Inaccurate data: Despite what many marketers think, Google Analytics doesn't track everything on your site. Many of the numbers could be approximations. If you're basing crucial business decisions on this data, it could lead you in the wrong direction. 

Finally, Google Analytics doesn't tell you who visits your site or what pages they view in succession. Which Leadfeeder does, by the way.

Lead and Customer Analytics

Though Google Analytics continues to reign in monitoring website activity, several alternative tools provide deeper insights into your leads' behavior, enhancing targeted approaches. These substitutes supplement GA's functions, guaranteeing a holistic comprehension of your audience. Explore the following 25 of the best Google Analytics alternatives available:

1. Leadfeeder

Leadfeeder feed view

We built Leadfeeder, a web visitor identification, and web analytics tool, so marketers and sales teams could see exactly which companies are visiting their websites, even if the companies never fill out a contact form or send an email.

At a high level, our SaaS solution identifies companies that visit your site, and then finds contact info from individual visitors at that specific company. You can even sync leads to your CRM and see exactly which web pages they’re looking at, which lets you reach out to them with a laser-targeted sales pitch or leverage web personalization.

Simply install the Leadfeeder Tracker and connect to your Google Analytics account, and you’ll instantly be up and running. Even better, if you love Google Data Studio, you can import Leadfeeder data to your dashboards as well.

Pricing: A free plan is available; paid plans start at $99/month (Start with a 14-day free trial).

Rating: 4.3 out of 5 Stars on G2

2. Piwik PRO Analytics Suite

piwik pro analytics core report

Piwik PRO Analytics Suite (PPAS) is a privacy-friendly alternative to Google Analytics. 

Tailored for industries managing sensitive client information, such as government, healthcare, or finance, it's a prime choice for organizations prioritizing data protection regulations. This platform allows comprehensive analysis of the entire customer journey spanning desktop, mobile, apps, and intranet, even within secure post-sign-in zones. 

Few other platforms offer monitoring within secured areas while adhering to the most stringent security protocols. Moreover, PPAS is user-friendly, offering product training and consulting support to assist users whenever challenges arise, regardless of their expertise level.

Pricing: Free core account; contact for enterprise pricing.

Rating: 4.6 out of 5 stars on G2

3. Smartlook

google analytics alternatives smartlook

Smartlook is a user behavior tool that records visitors on sites, mobile apps, and games.

It provides insights into user behavior on websites and mobile apps through session recordings, heatmaps, and event tracking. Smartlook lets you visually understand how visitors interact with your platform by recording and replaying visitor sessions, highlighting clicks, taps, and navigation paths. 

This comprehensive analysis assists in optimizing user experiences, identifying potential issues, and making data-driven decisions to enhance digital presence.

Pricing: A free plan is available. Startup plan from $55/month.

Rating: 4.6 out of 5 Stars

4. Woopra

google analytics alternatives woopra

Woopra provides website analytics based around touchpoints, such as interactions with live chat or user behavior after onboarding emails. This makes tracking and connecting data across multiple properties and platforms easier.

Woopra offers features like customer profiles, funnels, retention analytics, and segmentation to help businesses gain insights into user behavior, engagement, and conversion paths. The tool watches customers as they navigate the customer journey via data-driven analytics.

Pricing: A free plan is available for up to 500K actions. Pro Plans start at $999 a month. 

Rating: 4.4 out of 5 stars

5. GoSquared


GoSquared tracks site visitors and campaign data points in real time. It can show visitors' traffic source and what pages they're viewing. 

With features like live chat, customer profiles, and intelligent analytics, GoSquared allows you to engage with website visitors, identify trends, and gain insights into their behavior. This makes it easier to segment your audience and engage with clients at every step of the buyer's journey. 

The platform also helps most sales with live chat, team inbox, and built-in CRM.

Pricing: Plans start at £9/month.

Rating: 4.6 out of 5

6. FoxMetrics

Google Analytics alternatives: Foxmetrics

FoxMetrics is a digital marketing and personalization analytics platform specializing in segmentation and data visualization. It helps gather, enrich, and visualize data, so you aren't just collecting more data — you can use it more efficiently.

Reports cover sessions, users, page views, custom events, and more. One of its unique features is its ability to integrate data from various sources, providing a holistic view of customer interactions across different channels. This platform allows you to create detailed customer segments based on behavior, demographics, and interactions.

Pricing: Free for up to 100K actions a month; paid plans start at $399 monthly.

Rating: 4.3 out of 5 Stars

7. Mixpanel

Google Analytics alternatives: Mixpanel

Marketing and sales teams of product-based companies (including virtual products) use Mixpanel to improve their sales funnel with a mix of A/B testing, event-tracking, and user behavior analytics. It tracks user behavior by gathering data on their actions, such as clicks, taps, and other engagements. 

With Mixpanel, you can analyze and visualize this data to gain insights into user activities. Their interactive reporting tool makes it easy to pull data about product usage metrics and turn it into beautiful reports in seconds. It allows you to make informed decisions about improving user experiences, optimizing features, and enhancing overall performance. 

Pricing: A free plan is available; monthly Growth plans start at $20. 

Rating: 4.5 out of 5 Stars

8. Heap

Google Analytics alternatives: Heap

Heap was designed to give less tech-savvy folks easy access to advanced analytics for their websites, mobile apps, and Cloud services. 

It simplifies the process of data collection and analysis for websites, mobile apps, and cloud services by offering an intuitive and user-friendly interface. Heap enables you to track user interactions without requiring you to write code or set up extensive instrumentation. 

It's fast to set up and automatically tracks all user interactions. It also offers retroactive analytics when you want to investigate the impact of a change on your site or app.

Pricing: Free plan available; contact for paid plan pricing.

Rating: 4.3 out of 5 Stars

Simplified web analytics

In some instances, individuals and small businesses benefit from a more straightforward web analytics method. Tools such as StatCounter and Clicky position themselves as streamlined substitutes for Google Analytics, concentrating solely on essential metrics. This focus ensures website owners stay informed without unnecessary complexities. 

For web analytics, simplicity holds significant value, particularly for those with constrained resources or precise tracking requirements. These tools streamline the experience, highlighting the essentials without inundating users with surplus analytics data. Consider the following noteworthy alternatives:

9. Statcounter

Google Analytics alternatives: Statcounter

Statcounter offers a simple interface for basic site analytics and reports on web page views, sessions, site visitors, and new visitors. 

This basic dashboard is free for up to 500 page views. Statcounter also provides advanced paid features, such as reports for bounce rate, conversion rate, and paid traffic. The platform's simplicity in navigation and comprehensibility makes it a favorable choice for those seeking fundamental yet impactful analytics without delving into complex data structures.

Pricing: Free plan is available; paid plans start at €16/month based on page views. 

Rating: 4.3 out of 5 Stars

10. Clicky

Google Analytics alternatives: Clicky

Clicky is a flash-free, real-time analytics solution. While the tool offers all the basic analytics, such as site referrers and visitors, it also includes many additional features. 

With Clicky, you can harness a range of functionalities to monitor and analyze your website's performance in real time. It empowers you to track visitor behavior, analyze traffic sources, and assess engagement metrics. You can explore detailed heatmaps to understand user interaction with your site, delve into individual visitor paths, and gain insights into bounce rates and conversions.

Pricing: Free plan is available; paid plans start at $9.99/month.

Rating: 4.4 out of 5 Stars

11. Matomo

Google Analytics alternatives: Matomo

Matomo is a privacy-focused analytics and testing platform. Features include common site analytics, such as goals and campaigns, video and audio analytics, keyword tracking, A/B testing, and online form audits.

Matomo offers various other functionalities focused on privacy-centric analytics and testing for your website. Some notable features include customizable dashboards for personalized data visualization, robust security measures ensuring data sovereignty and compliance, and an extensive range of plugins to expand functionality according to your specific needs. 

It also provides detailed reports on e-commerce analytics, enabling you to track sales, revenue, and conversion rates efficiently. You can choose between free on-premise hosting or a paid Cloud-based subscription service.

Pricing: Free, if you host it on your servers. Paid, hosted plans start at €19/month.

Rating: 4.9 out of 5 stars

12. Oribi

Screenshot of the Oribi features page

Oribi is a tool aiming to replace Google Analytics. It is a game-changer when it comes to user-friendly and intuitive website analytics. Its standout feature lies in its simplicity and ease of use, allowing you to effortlessly track and comprehend complex data without technical expertise. 

One of its significant advantages is the ability to automatically generate insightful reports highlighting crucial metrics like conversion rates, traffic sources, and user behavior. Oribi's emphasis on visual data representation and its customizable dashboards empower you to quickly grasp trends and make informed decisions to optimize your website's performance.

Pricing: Plans start at $540/month (billed annually); pricing is based on the number of visitors.

Rating: 3.9 out of 5

SEO analytics

Unlike analytics tools that focus on site traffic and behavior, SEOanalytics tools help you optimize how your site and content ranks.

Search engine optimization is a data-heavy process, so it makes sense that the tools are rich with analytics.

13. Serpstat

SerpStat software account demo screenshot

Serpstat is an all-in-one SEO tool with an in-depth analysis of organic searches and keywords and the SEO performance of your content and your competitors. 

Serpstat goes beyond just organic searches and keyword analysis. It offers a comprehensive suite of SEO tools that delve into various aspects of your website's performance and your competitors. 

In addition to in-depth keyword research and organic search analysis, Serpstat provides detailed insights into backlink analysis, allowing you to understand your link profile and identify opportunities for improvement. It also offers site audit features that help you identify technical SEO issues and optimize your website's structure for better search engine rankings. 

Pricing: Plans start at $59/month.

Rating: 4.6 out of 5 Stars

14. SE Ranking

Google Analytics alternatives: SE Ranking

SE Ranking has many of the same features as Serpstat, but with a slightly cheaper price tag. 

There are two main reasons for the price difference. One is the amount of data you're able to track. For instance, for $499/month with Serpstat, you can track 7,500 keywords. For $359/month with SE Ranking, you can track 10,000 keywords.

The second reason is that SE Ranking does not have the same keyword repository as Serpstat.

The tool offers several personal and business plans available, making scaling easier.

Pricing: Plans start at $44/month.

Rating: 4.8 out of 5 Stars

15. SEMrush

Google Analytics alternatives: SEMrush

SEMrush offers many of the features the other SEO tools offer. However, it does more on the brand monitoring side than just monitoring backlinks. 

SEMrush extends its capabilities further in various aspects of digital marketing. It also has built-in advertising research to help you understand your competitors' ad strategies and budget. But beyond brand monitoring and advertising research, it offers a comprehensive social media toolkit that allows you to manage and analyze your social presence across different platforms. 

Additionally, SEMrush provides detailed insights into content marketing strategies, aiding in content ideation and optimization by analyzing top-performing content and identifying relevant topics. SEMrush is pricey, but it does offer a ton of data. 

Pricing: Plans start at $129.95/month.

Rating: 4.6 out of 5 Stars

16. Ahrefs

Google Analytics alternatives: Ahrefs

Like other SEO tools, Ahrefs gives site owners an analytics dashboard view of their SEO performance with domain authority, organic keywords, etc. 

The SEO platform is best known for its keyword research, intense crawling, and extensive backlink library. Ahrefs excels in several other key areas essential for robust digital marketing strategies. Notably, Ahrefs offers a powerful content explorer tool that helps you identify high-performing content ideas by analyzing what works best in your niche or industry. 

Moreover, it provides an innovative feature called "Content Gap Analysis," allowing you to identify content opportunities by comparing your site against competitors to uncover topics you might be missing.

Pricing: Plans start at $89/month

Rating: 4.6 out of 5 Stars

Brand performance analytics

Your brand's impact stretches beyond just its website and social media channels. It's crucial to gauge public perception to shape your brand's reputation and success. Brand performance tools are vital here, allowing you to track and analyze content sharing and related conversations. 

These tools offer valuable insights into how your brand is perceived, helping you understand its image and make informed decisions to further its success.

17. Mention

Google Analytics alternatives: Mention

Mention scours the web for mentions of your brand or products, as well as your competitors. It uses AI to discern between positive and negative mentions, and creates detailed reports of how your company is faring online.

Its robust monitoring system continuously scans various online platforms, including social media, forums, news sites, blogs, and more, to identify instances where your brand or specified keywords are mentioned. 

By providing real-time alerts and detailed analytics, Mention empowers you to manage your brand reputation effectively and stay ahead by understanding the broader conversations within your industry or niche.

Pricing: Plans start at $41/month.

Rating: 4.3 out of 5 Stars

18. Chartbeat

Google Analytics alternatives: Chartbeat

Chartbeat tracks the performance of your content on your site, provides you with real-time data, and helps you keep tabs on social media mentions. It's tailored for the publishing industry with customers like the Washington Post, ESPN, and The Atlantic.

It provides insightful audience engagement metrics, allowing you to understand how readers interact with your content, including scroll depth and attention time. Moreover, Chartbeat's robust analytics encompass overall traffic and detailed insights into traffic sources, enabling you to optimize content distribution strategies effectively. 

Furthermore, it offers tools for headline testing, helping publishers refine their headlines for maximum reader engagement. 

Pricing: Contact for plan information.

Rating: 4.4 out of 5 Stars

Full marketing suites

All-in-one suites weave analytics into tools that help you track and leverage marketing and sales data. Instead of providing a full picture of your website or SEO performance, they focus on customer behavior, lead generation, and keyword retention.

19. HubSpot

Google Analytics alternatives: HubSpot

HubSpot does a lot if you're looking for a one-stop shop for your marketing needs. Among HubSpot's many tools in its marketing platform are site and SEO analytics. 

HubSpot aids with the lifecycle of a marketing campaign, from creation to sales follow-up. Its related analytics include campaign performance and conversion tracking.

Pricing: Paid plans start at $18/mo for their marketing platform, but they also have many free tools. Also, Hubspot splits up its features, so you could pay more if you choose several features.

Rating: 4.4 out of 5 Stars

Note: One thing HubSpot doesn't do is tell you what businesses are visiting your site. Add Leadfeeder to your marketing stack to complete your marketing-to-sales funnel.

20. Optimizely

Google Analytics alternatives: Optimizely

Optimizely is a robust platform that includes web testing and analytics and the ability to personalize web experiences for site visitors. Optimizely also offers server-side experimentation, a similar platform tailored to product and app developers.

With Optimizely, you can test various elements of your digital properties, such as layouts, designs, copy, and functionalities, to determine what resonates best with your audience. Additionally, it provides comprehensive analytics and insights, allowing you to understand user behavior, preferences, and the impact of changes on critical metrics. 

Pricing: Request pricing.

Rating: 4.2 out of 5 Stars

21. Adobe Analytics

Google Analytics alternatives: Adobe Analytics

Adobe Analytics is part of Adobe's Experience Cloud suite for enterprise-level companies. Adobe Analytics tracks your website, mobile app, and brand channel's real-time user behavior and campaign performance data. 

The rest of the suite uses this data to create personalized site and campaign-level experiences, such as product recommendations or customized landing pages.

Pricing: Contact for pricing.

Rating: 4.1 out of 5 Stars

22. Fathom

Fathom app

Fathom provides insights into how people interact with your website so that you can find out what is working and what isn't—without relying on third-party data collection or intrusive tracking methods.

This tool is designed to provide website owners with essential insights into their site's performance while prioritizing user privacy. Fathom offers simplified analytics. It focuses on key metrics like page views, unique visitors, and referral sources without tracking invasive personal data. 

It emphasizes data privacy by not using cookies or collecting identifiable information, aligning with the principles of GDPR and user privacy regulations. 

Pricing: Plans start at $15/month.

Rating: 5.0 out of 5 Stars

23. Plausible

plausible app

Plausible is one more web analytics tool you may consider. The open-source project enables website owners to collect and analyze their data freely, removing concerns about potential misuse or exploitation.

Pricing: Plans start at $9/month.

Rating: 5 out of 5 Stars (2 reviews)

24. Kissmetrics

kissmetrics tool

Kissmetrics is a modern analytics platform that gives you the power to make real-time decisions based on actual user behavior. Kissmetrics empowers you to gauge user experiences comprehensively, encompassing site visits and interactions with your product or service. 

Also, you can gain invaluable insights into prime marketing channels, customer-preferred content, and pivotal features that fuel your business sales.

Pricing: Plans start at $25,99/month for 10K events.

Rating: 4.1 out of 5 Stars

Rating: 4.1 out of 5 Stars

25. Simple Analytics

Simple Analytics tool

Simple Analytics is a simple Google Analytics alternative. You gain immediate insights into your website traffic through a single dashboard, including visitor count, origins, and on-site behavior.

Simple Analytics records each visitor's IP address, browser, and operating system without the need for cookies or tracking pixels on your website. This grants you access to the same comprehensive data as Google Analytics, all while ensuring privacy and without burdening your website with excessive code.

Pricing: Plans start at $19/month.

Rating: 4.4 out of 5 Stars

26. Hotjar

Hotjar tool

Hotjar is a versatile tool that helps you understand how users interact with your website. It offers various features such as heatmaps, session recordings, and user surveys to gather insights into user behavior. With heatmaps, you can visualize where users click, move their cursors, or scroll on your site, highlighting high and low engagement areas. 

Session recordings allow you to watch individual user sessions, observing how visitors navigate through your website. Additionally, Hotjar enables you to create surveys and collect feedback directly from users, aiding in understanding their needs and preferences.

Hotjar’s pricing starts at $32/month.

Rating: 4.3 out of 5 Stars

27. Contentsquare

Contentsquare tool

Contentsquare is an advanced analytics platform that gives you deep insights into how users interact with your website or app. It visually represents user behavior through heatmaps, session replays, and journey analysis. 

With Contentsquare, you can see where users click, scroll, and spend time on your site, helping you identify areas for improvement and optimization. Its AI-powered features offer valuable insights into customer behavior, allowing you to understand the customer journey and make data-driven decisions to enhance user experiences. 

Contact Contentsquare for pricing.

Rating: 4.7 out of 5 Stars

There are a number of Google Analytics alternatives to try 

What sets these alternatives apart is their ability to offer a diverse range of data, addressing specific needs that Google Analytics may not fulfill alone. Whether you aim to construct an affordable marketing automation setup or seek tailored insights into your website's visitors beyond what Google Analytics provides, these alternatives offer diverse data.

The best part? Most of these tools offer free trial periods, enabling you to explore their functionalities before committing to the complete platform. This empowers you to make an informed decision through hands-on experience.

If you're unsure where to begin, start by pinpointing what you find lacking in Google Analytics and what features you seek in an alternative. Create a list highlighting these aspects. Then, by comparing this list to the varied selection of alternatives listed above, you can pinpoint the services that best match your unique needs.

Take the initiative to explore these Google Analytics alternatives, and uncover the perfect solution to elevate your data-driven decision-making and marketing attribution.

Tired of the typical ol’ Google Analytics? Sign up for a free 14-day Leadfeeder trial to kick things up a notch.

Daire Summerville
By Daire Summerville

Head of Growth at Leadfeeder. Daire is a digital growth expert with expertise in Google Analytics, Google Ads, GTM & SEO.

Get more from your web analytics.

t’s time to turn your website traffic data into something more meaningful. Website visitor analytics enable you to identify and qualify the companies visiting your website, even when they don’t fill out a form.

Show me how

Leadfeeder knows the companies visiting your website

Install today to start identifying new business opportunities.

See for yourself

Free trial. No credit card required.

As seen in

  • Forbes
  • Entrepreneur Magazine
  • Fox
  • Mashable
  • Social Media Examiner