Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better
Simply put, marketing analytics is the process of measuring and evaluating metrics and key performance indicators (KPI) to determine:
You Can’t Measure B2B Marketing with B2C Metrics: 3 B2B Marketing KPIs to Use Instead
For marketers trying to better understand which key performance indicators (KPIs) matter for their business, there’s plenty of content offering generic marketing KPIs as one-size-fits-all solutions.
17 Best Email Tracking Software and Tools for 2020 (By Use Case)
When you search for email tracking software, it’s easy to find a round-up of tools. But most round-ups only share email tracking software that tells you whether an email was opened or not—and nothing else.
Tracking Marketing Campaigns: How Visitor Identification Gives B2B Marketers More Complete Data
Most of the content you’ll find on tracking marketing campaigns focuses on one thing: end conversions. That’s, in part, because those are the conversions most of the default reports readily accessible in Google Analytics measure.
The #1 UTM Tracking Issue We’ve Seen and How We’ve Solved It for B2B Marketers
UTM tracking can offer marketers remarkably in-depth and granular data on which digital marketing campaigns, sources, and more are driving people to their website. UTM campaigns enable marketers to drill down further than Google Analytics alone, identifying the exact tweet, email, or ad that drove visitors to their website—whereas GA alone would simply tell you the traffic came from “Twitter” or “email” or “LinkedIn Ads.”
Marketing Attribution Models: How This B2B Agency Measures Marketing Performance
When a lead converts, how do you know which marketing channel or touchpoint made that lead conversion happen? Answering that question helps marketers to:
How to Lower Your Google Analytics Bounce Rate and Identify Website Visitors That Bounce
Bounce rate is one of the most misunderstood metrics hiding in your Google Analytics reports, and if you don’t have a grasp on what it means, you’re missing out some key insights that can help you improve your website and convert more leads.
How to Streamline Marketing Reports with Google Data Studio (with Templates)
Here at Leadfeeder, we’ve noticed something: a lot of marketers aren’t keeping track of core marketing metrics and conveying them to a wider team and management. We’ve found that many marketers don’t have real-time information around things like:
12 Best Blog Analytics Tools for 2020
Google Analytics can be a valuable tool for website analytics. But the data you need to understand blog performance isn’t always the information general web analytics tools focus on.
Who Is Visiting My Website? You Can Find out in Google Analytics Itself — Here’s How
While it’s not possible (for obvious privacy reasons) to show you specific people that are visiting your site (unless they sign in to your site), most people don’t realize that you can see specific companies that are visiting your website.
25 Best Website Analytics Tools for 2020
When it comes to website analytics tools, many marketers immediately think of Google Analytics—and only Google Analytics.
The Essential Google Analytics Guide for B2B Marketers
Google Analytics can be a treasure trove of information for B2B marketers.
Top 10 Marketing Tools That Show More Data Than Google Analytics
Google Analytics can show you a ton of valuable information about your website. It’s an essential tool for almost any company with a website.
20 Google Analytics Alternatives for 2020
Are you looking for website tracking features that go beyond what Google Analytics (GA) can do?
Content Audit: How a B2B Marketing Agency Identified Lead Generation Opportunities with Leadfeeder and Google Analytics
Google Analytics can offer all sorts of crucial information about your web traffic:
What is Google Analytics and how do you install it?
Google Analytics is a free web analytics tool offered by Google. It is the most widely adopted web analytics tool in the world and can be used by small and large websites alike. Should you start using it, too?
What do bounce rate, session and not set mean in Google Analytics?
Anyone using Google Analytics will have seen terms such as bounce rate, conversion rate, not set, session and user and asked: what do they mean? This is a Google Analytics glossary to define all these terms once and for all.
What is reverse DNS and why should you care?
Reverse DNS (rDNS) lookup is the reverse of the usual “forward DNS lookup” where the DNS is queried for the IP address of a certain hostname. In reverse DNS, the DNS is queried for the hostname of a certain IP address. A reverse DNS lookup returns the hostname of an IP address.
How to set up Google Analytics goals
Out of the box, Google Analytics spits out a whole bunch of data on website visitor activity, but is it actually telling you the story that you need? For B2B marketers in particular, tracking conversion metrics on prospect/lead behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your prospects/leads.
Leadfeeder knows who’s visiting your website
Free leads from Google Analytics. No extra script installation needed.See for yourself
Free trial. No credit card required.