With 20 years in IT sales and leadership, Roderick de Greef brings deep expertise in building and scaling high-performing international teams. He has a strong track record across both product-led and sales-led growth, most recently growing Lucid Software’s EMEA business. He has also held Global senior leadership roles within other SaaS organisations, with particular focus in the EMEA region.
In his new role, Roderick de Greef will lead global sales across new business and partnerships. He will play a central role in scaling Leadfeeder’s go-to-market engine, combining data, AI, and strong cross-functional collaboration to help teams engage the right accounts and win more deals, faster.
Roderick will advance Leadfeeder’s AI-driven go-to-market strategy, helping teams to identify high-intent accounts and convert opportunities with increased speed and precision through both product-led and sales-led motions. A cornerstone of his approach will be deepening alignment between sales and marketing, leveraging Leadfeeder’s own platform to turn website intent signals into a unified pipeline view. Additionally, he will expand new channels and fortify the partner ecosystem to broaden Leadfeeder’s market reach and customer impact.
Roderick de Greef said, “I’ve spent my career focused on sales excellence and building go-to-market organisations where marketing, sales, and customer success operate in true partnership. What stands out to me about Leadfeeder is the strength of its data and the role intent plays in helping teams focus on the right opportunities at the right time. I’ve been following the company’s evolution closely, and it’s clear this is a pivotal moment—with a strong foundation, real momentum, and a significant opportunity to scale further. I’m excited to join the team, work closely across functions, and continue building on what’s already working to drive the next phase of growth.”
“I’m delighted to welcome Roderick to Leadfeeder,” said Kevin McIntyre, CEO of Leadfeeder. “This was a critical hire for our business. Roderick brings a strong track record of scaling SaaS sales organizations and building high-performing teams. His leadership will play a central role in the continued evolution and performance of our sales organization.”
The appointment completes Leadfeeder’s leadership team across go-to-market functions and reflects the company’s continued investment in scaling its platform and expanding its global footprint.
The appointment is effective April 1, 2026.
About Leadfeeder
Leadfeeder is a B2B lead generation platform that helps marketers turn website engagement into qualified leads and pipeline. By identifying which companies are visiting a website and connecting that insight with company and contact data, Leadfeeder helps teams find potential buyers earlier, build targeted audiences, and activate campaigns and sales outreach. Trusted by thousands of B2B companies worldwide, the platform integrates with leading CRM and marketing tools to turn website activity into measurable revenue impact.
Director of Demand @ Leadfeeder
Jamie Pagan is Director of Demand at Leadfeeder, where he leads demand generation and pipeline growth initiatives. His work focuses on connecting marketing activity with revenue by combining intent signals, campaign performance data, and audience insights.
With experience building scalable demand engines and launching growth-focused campaigns, Jamie brings a practical perspective on how marketing teams generate and capture demand. His experience working with intent data and marketing analytics informs his approach to identifying high-intent buyers and converting interest into qualified opportunities.