Best Email Tracking Software and Tools for 2020 (By Use Case)

18 Best Email Tracking Software and Tools for 2021 (By Use Case)

When you search for email tracking software, it’s easy to find a round-up of tools. But most round-ups only share email tracking software that tells you whether an email was opened or not—and nothing else.

But knowing whether someone opened your email isn’t enough information.

  • It doesn’t tell you where that person stands in the buyer’s journey

  • It doesn’t help you understand why they clicked or where they went from there

  • It doesn’t help you contextualize the role email plays in your larger marketing funnel

For example, if you know that someone has opened your email and clicked on a link, how do you move that lead forward? You don’t know which link they clicked on, you don’t know whether that person has already engaged with your brand or team, and you don’t know where and what they did on your website after the click-through. So what can you do with that email tracking data?

Not to mention, there’s not one email tracking tool that meets the needs of every company—the right software depends on your team’s individual needs and the gaps in your existing tech stack.

So instead of listing a bunch of basic email open tracking tools, we’re sharing the tools that can help you track your email marketing campaigns and sales operation from end-to-end, and we’ve broken them down by use case:

We’ll get to sharing tools for each of those use cases, but first, we explain why we’re writing about email tracking services in the first place.

Why Leadfeeder (and Our Customers) Care About Email Tracking and Analytics

Leadfeeder is a visitor identification tool that shows B2B businesses the companies that visit their website, plus details on the company, where they came from, what they’re looking at on the website, and more.

If you’re wondering why a website visitor identification software company is talking about email tracking tools, it’s because our customers send emails, and they care about better understanding their email marketing and how it drives visits, leads, and more.

For example, let’s say you have an email campaign designed to drive demo signups. Regular email tracking tools can tell you when people open the email and maybe when they click on a CTA. But what if you could see way more than that?

  • What if you could see all the pages they looked at on your website after clicking on the CTA?

  • What if you could see whether this click-through is the 1st, 3rd, or 15th person from their company to visit your site? What if you could see the exact person within a company who visited?

  • What if you could get notified if they come back to your website—unprovoked?

Our tool is built to give B2B companies access to all of this information and more—because we saw that gap in what email tracking tools provide. That’s why we built an integration with Mailchimp—to help bridge the gap between email and website activity and add the context of company identity to our customers’ email data.

Email campaigns and tracking are a key part of the buyer’s journey for most B2B marketers and sales teams we work with, and it’s our job to help them track that journey.

Note: If you want to see which companies your emails and campaigns drive to your website, sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more.

Tools for Tracking Email Opens and Engagement

While it shouldn’t be the only part of your email efforts that you measure, learning who does and doesn’t open your emails can help you purge inactive email subscribers, tweak email subject lines, and more.

The tools below help you track email opens, but they’re more than just read receipts for your email. They also show you how many times an email was opened and if it was forwarded. They offer link tracking, plus more valuable email engagement data.

1. Right Inbox

best email tracking tool rightinbox
  • Email service supported: Gmail

  • Pricing: Right Inbox offers a limited free version. Paid plans start at $5.95 per month. There is also team plans which work out at $4.95 per user/ per month

Right Inbox is a Google Chrome extension that works within Gmail to supercharge your emailing efforts.  Find out who reads and clicks your emails, how many times, and when with the email tracking feature. In addition to email tracking, Right Inbox also offers email reminders, sequences, and scheduling features.

2. SalesHandy

email tracking saleshandy
  • Email service supported: Gmail and Outlook 

  • Pricing: SalesHandy offers unlimited email tracking free for lifetime for Gmail users. For outlook it’s regular plan starts from $7/user/mo

SalesHandy is one of a kind email tracking tool that offers free unlimited email tracking and scheduling for lifetime in Gmail. Unlike other free tools, it doesn’t have a branded email signature. SalesHandy also has an outlook email tracker add-in for any windows system.

SalesHandy provides insights to increase your email productivity. You get instant desktop notification for every email open and link click. In addition to this, you can create and save email templates on the go.

3. Mailtrack

best email tracking tools mailtrack
  • Email service supported: Gmail

  • Pricing: Mailtrack offers a limited free tier. Their paid Pro tier is $9.99 per month.

Mailtrack is another Gmail email tracking tool that works as an extension in Google Chrome. Perhaps one of the most capable, Mailtrack’s tool offers at-a-glance engagement information, a dashboard to view all tracked emails, and it also works on mobile.

4. Streak

best email tracking tools 4
  • Email service supported: Gmail

  • Pricing: Streak offers a free plan. Paid tiers start at $49 per user/ per month.

Another Google Chrome extension for Gmail, Streak sets itself apart from other open tracking apps by leaning hard into the relationship management aspect—it’s essentially a CRM solution, built right into your Gmail inbox. Track leads as they move through your pipeline and collaborate with your team via automatic sharing.

5. MailTag

mailtag best email tracking tools

  • Email service supported: Gmail

  • Pricing: $9.99 per user/ per month

MailTag is one of the few open tracking tools that also gives you a high-level look at your overall open rates, link-click rates, and more. With its Pings feature, MailTag even adds a level of automation right to your inbox—enabling you to set up automated follow-ups.

6. AtomPark Software

best email tracking tools atompark
  • Pricing: The first 10 days of working with the service are free. Further, it costs $12.85 per month or $79.85 per year.

Atomic Email Tracker is an online service for analyzing the effectiveness of email newsletters. Find out who your subscribers are (their IP, country), when they read your email, what links they click on, DR and OR. Keep track of the results of your email campaign and draw conclusions using this tool.

Marketing and Sales Software That Includes Email Tracking

Many of the sales and marketing software tools out there today include support for email marketing and tracking, in one form or another. The tools in this section are the stand-outs for their email tracking and analytics features, on top of their main marketing and sales capabilities.

Editor’s note: If you want to see which companies your emails and campaigns drive to your website, sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more.

7. HubSpot

best email tracking tools hubspot
  • Pricing: HubSpot offers free plans for all of their software. Paid plans start at $50 per month for both the Marketing and Sales Hubs.

HubSpot offers both marketing and sales software, and each Hub has its own email tracking features—tailored to the needs of marketers and salespeople. The HubSpot Sales Hub tracks email opens and engagement, and it automatically loads that information into each prospect’s CRM data. The Marketing Hub offers support for A/B testing emails, and full-funnel tracking helps visualize the big picture of the role email plays.

9. Salesforce Pardot

best email tracking tools pardot
  • Pricing: Starts at $1,250 per month for up to 10,000 contacts

Pardot’s B2B marketing automation software focuses on the marketing side of email tracking. Their solution offers support for email A/B testing, plus rendering and SPAM filter check-ups—with the goal of optimizing every aspect of your email marketing automation efforts.

9. Mailchimp

best email tracking tools mailchimp
  • Pricing: Mailchimp offers a limited Free plan. Paid plans start at $9.99 per month

Mailchimp began as an email marketing OG, and they’ve recently expanded to offer additional marketing automation tools and channels. Their early roots still show, though—with A/B testing, robust email analytics, and all the other email automation features you need.

10. Zoho Campaigns

best email tracking tools zoho

  • Pricing: Zoho Campaigns offers a limited Free plan. Paid plans start at $3 per month or $6 per email

Zoho offers several solutions, including SalesIQ, CRM, and Campaigns. Their robust email tracking helps you pinpoint who’s opening your emails, how they’re engaging with them, and where. Zoho also supports A/B testing, so you can find the most effective subject line, CTAs, and more.

11. Cirrus Insight

best email tracking tools cirrus insight
  • Email service supported: Gmail and Outlook (their highest tier is only available for Gmail)

  • Pricing: Starts at $27 per user/ per month

Cirrus Insight works a little differently than most of the email tools on our list—it’s effectively a sales software, but it’s entirely run and managed from within your email inbox. That emphasis on email means they offer robust email tracking and analytics, plus less common features like attachment tracking and email templates.

Tools to Gauge Email List Quality and Subscriber Engagement

One aspect of email tracking that’s often overlooked is list quality. But when your list is low quality and full of unengaged, uninterested subscribers, all of your other email metrics suffer. The tools in this section can help ensure your emails are going to real, engaged humans.

12. Kickbox

best email tracking tools kickbox
  • Pricing: Kickbox prices by the number of verifications—starting at $5 for 500 verifications.

The fastest way to waste your email marketing efforts is to send them off to misspelled and nonexistent email addresses. Kickbox works on top of popular marketing automation and email marketing tools, as a plugin that verifies addresses in real-time—before you hit send.

13. NeverBounce

best email tracking tools neverbounce
  • Pricing: Starts at $0.008 per email for up to 10,000 emails. Volume discounts apply from there.

NeverBounce is the email verification and cleaning tool for enterprise businesses. The software works on top of your email marketing system and verifies email lists each time you send. With NeverBounce you can also upload bulk email lists and download the cleaned version in no time.

14. Bounceless.io

best email tracking tools bounceless
  • Pricing: Starts at $19 for 2,500 email verifications

With a focus on protecting your sender reputation score, Bounceless.io promises to clean your email lists—so you can actually trust and glean insights from other metrics like email open rates, bounce rate, click-throughs, and more.

Email Marketing Tools with Robust Analytics

While there are always add-ons and additional tools that can offer more information about your email performance—there’s no substitute for picking the right email service provider (ESP) in the first place. These tools are all top-notch ESPs that boast some of the best email analytics in the game.

15. EmailAnalytics

emailanalytics dashboard
  • Email Service supported: Gmail and G Suite

  • Pricing: EmailAnalytics offers a fully-featured 14-day free trial. Paid plans start at $5 per month.

EmailAnalytics is a tool that visualizes your email activity -- or that of your employees. It easily helps you discover your busiest email days, times of day, and top senders and recipients. Additionally, it calculates average email response time, which is a critical KPI for sales and customer service teams. Conveniently, it sends you daily or weekly email activity reports, which make it easy and convenient to monitor and improve team email productivity.

16. Campaign Monitor

best email tracking tools campaign monitor
  • Pricing: Starts at $9 per month for up to 2,500 emails

Campaign Monitor is one email marketing provider known, in particular, for how easy it is to create visually compelling emails—but their email analytics features are no slouch. Billed as a “full analytics suite,” Campaign Monitor offers an in-depth view of geography, acquisition, and engagement, broken down by campaign.

16. ActiveCampaign

best email tracking tools active campaign
  • Pricing: Starts at $9 per month for up to 500 contacts

ActiveCampaign offers more than email marketing, but it’s best known for email automation. With a focus on split testing for improvement, ActiveCampaign makes it easy to optimize emails for opens, clicks, and purchases.

17. Customer.io

best email tracking tools customerio
  • Pricing: Starts at $150 per month

Customer.io is on the pricier end of the email marketing tool spectrum, but the email metrics and reporting they offer more than justify the cost. Unlike many ESPs, Customer.io’s email analytics focus more on the end-goal (i.e. purchases and revenue) instead of more vanity metrics.

18. Yesware

best email tracking tools yesware
  • Email service supported: Gmail and Outlook

  • Pricing: Starts at $12 per user/ per month

Yesware is one of the few email service providers that’s aimed more toward sales teams than marketing—and the email tracking they offer reflects that. With Yesware, sales reps can see and monitor leads and their email behavior throughout the customer journey. The reporting features also measure outbound prospecting performance and individual template performance.

Email Tracking Software for More Opens and Better Results

The right email tracking software isn’t a one-size-fits-all solution. Sometimes, all you need is a quick add-on to tell you whether or not individual recipients open your emails. Other times, you need a full-featured email marketing software, with an eye toward robust reporting.

No matter what your needs look like today, any of the tools above will help you better measure and improve your email game—and in the end, that’s what it’s all about, right?

Note: If you want to see which companies your emails and campaigns drive to your website, sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more.

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