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The 18 Best Email Tracking Software and Tools for 2022 (By Use Case)

08 September 2021 by

Email marketing is one of the most powerful marketing strategies at your disposal. Whether you're using it to deliver demos, increase brand awareness, or launch a new feature, email lets you reach prospects at any time — no algorithms, no payment required. 

Making the most of email efforts, however, is another thing altogether.

This is why most B2B businesses track metrics like open rates. But just knowing someone opened your email isn’t enough. 

  • It doesn’t tell you where that person is in the buyer’s journey

  • It doesn’t help you understand why they clicked or where they went from there. 

  • It doesn’t help you contextualize the role email plays in your larger marketing efforts. 

Say you know someone has opened your email and clicked on a link; how do you move that lead forward? 

You don’t know which link they clicked on, you don’t know whether that person already engaged with your brand, and you don’t know what they did on your website after clicking. 

Without context, data is just numbers. 

But email tracking tools are a dime a dozen, and one that works for you might not work for another company. The right software depends on your team’s needs and the gaps in your existing tech stack.

So instead of listing a bunch of basic email open tracking tools, I’m sharing the tools that can help you track your email marketing campaigns and sales operation from end-to-end, and I’ve broken them down by use case:

But first, let's talk about why you should care about email tracking services in the first place.

Note: Want to see which companies your emails and campaigns drive to your website? Sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more.

Why Leadfeeder users should care about email tracking and analytics 

Leadfeeder is a website visitor identification tool that shows B2B businesses which companies visit their website, plus details on the company, where they came from, and what they’re looking at on the website. 

Additionally, we can identify IP addresses and match them with company names — which makes us the perfect tool for web personalization.

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If you’re wondering why a website visitor identification software company is talking about email tracking tools, it’s because our customers send emails, and they want to better understand how their email marketing drives ROI. 

Let’s say you have an email campaign designed to drive demo signups. Regular email tracking tools can tell you when people open the email and maybe when they click on a CTA. 

But what if you could see way more than that?

  • What if you could see all the pages they looked at on your website after clicking on the CTA?

  • What if you could see whether this click-through is the 1st, 3rd, or 15th person from their company to visit your site?  

  • What if you could get notified if they come back to your website—unprovoked?

Our tool gives B2B companies access to all of this information and more — because we saw that gap in what email tracking tools provide. 

We even built an integration with Mailchimp to bridge the gap between email and website activity and add the context of company identity to our customers’ email data.

Email campaigns and tracking are a key part of the buyer’s journey for most B2B marketers and sales teams we work with, and it’s our job to help them track that journey.

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Top tools for tracking email opens and engagement rates

Learning who does and doesn’t open your emails can help you purge inactive email subscribers, tweak email subject lines, and optimize your email marketing strategy. 

The tools below help do more than just send read receipts for your email. They also show you how many times an email was opened and if it was forwarded. Some offer other features, such as link tracking and valuable email engagement data.

1. Right Inbox

Right Inbox website screenshot
  • Email service supported: Gmail

  • Pricing: Right Inbox offers a limited free version. Paid plans start at $5.95 per month if you pay yearly. 

Right Inbox is a Google Chrome extension that works within Gmail to supercharge your emailing efforts. Find out who reads and clicks your emails, how many times, and when with the email tracking feature. In addition to email tracking, Right Inbox also offers email reminders, sequences, and scheduling features.

2. SalesHandy

Saleshandy home page screenshot
  • Email service supported: Gmail and Outlook 

  • Pricing: SalesHandy offers unlimited email tracking free for a lifetime for Gmail users. For outlook, its regular plan starts from $9/user/mo

SalesHandy offers free unlimited email tracking and scheduling for Gmail. (Unfortunately, Outlook users can't use the free version.) 

SalesHandy provides insights to increase your email productivity. You get an instant desktop notification for every email open and link click. You can also create and save email templates on the go.

Paid versions allow you to integrate email insight with your CRM and Zapier so you can make the most of email data.

3. Mailtrack

best email tracking tools mailtrack
  • Email service supported: Gmail

  • Pricing: Mailtrack offers a limited free tier. Their paid Pro tier is $4.99 per month.

Mailtrack is another Gmail email tracking tool that works as an extension in Google Chrome. 

Perhaps one of the most capable, Mailtrack’s tool offers at-a-glance engagement information, a dashboard to view all tracked emails, and also works on mobile.

Their free plan is pretty limited, but the paid plans are affordable, starting at just $4.99 a month.

4. Streak

best email tracking tools 4
  • Email service supported: Gmail

  • Pricing: Streak offers a free plan. Paid tiers start at $15 per user/ per month for a limited number of contacts. 

Another Google Chrome extension for Gmail, Streak sets itself apart from other open tracking apps by leaning hard into the relationship management aspect. 

It’s essentially a CRM solution built right into your Gmail inbox. You can track leads as they move through your pipeline and collaborate with your team via automatic sharing.

5. MailTag

mailtag best email tracking tools
  • Email service supported: Gmail

  • Pricing: $9.99 per user/ per month, billed annually (They also offer a free 14-day trial.) 

MailTag is one of the few open tracking tools that also gives you a high-level look at your overall open rates, link-click rates, and more.

With its Pings feature, MailTag adds a level of automation right to your inbox—enabling you to set up automated follow-up emails and get real-time notifications.

6. AtomPark Software

Atomic Email Tracker home page screenshot

Atomic Email Tracker is an online service for analyzing the effectiveness of email newsletters. 

Find out who your subscribers are (based on their IP address and country), when they read your email, what links they click on, what device they used, and the results of previous campaigns. 

It's easy to set up, so you can start tracking the results of your email campaigns fast.

7. MailTracker by Hunter

MailTracker by Hunter homepage
  • Email service supported: Gmail

  • Pricing: Hunter’s MailTracker is free for everyone.

MailTracker from Hunter is a simple and totally free 🎉 email tracking tool for Gmail. Once you install MailTracker, you don’t need to guess whether your emails are opened and read. 

As soon as your recipients open your emails, you can see the tracking details directly in Gmail. You can also see when emails are opened, how many times, and what devices users are on. 

While it's not as powerful as other email trackers, it's free and provides a good amount of data.

Marketing and sales software that includes email tracking

Many sales and marketing software tools include support for email marketing and tracking, in one form or another. The tools in this section are the stand-outs for their email tracking and analytics features, on top of their main marketing and sales capabilities.

Note: If you want to see which companies your emails and campaigns drive to your website, sign up for a free 14-day trial of Leadfeeder. We'll show you who’s visiting your website, which pages they look at, and much more.

8. HubSpot

HubSpot home page screenshot
  • Pricing: HubSpot offers free plans for all of their software. Paid plans start at $50 per month for both the Marketing and Sales Hubs.

HubSpot offers a range of marketing and sales software, and each Hub has its own email tracking features tailored to the needs of marketers and salespeople.  

The HubSpot Sales Hub tracks email opens and engagement, and it automatically loads that information into your CRM. 

The Marketing Hub offers support for A/B testing emails, and full-funnel tracking helps you understand the long-term impact of your email marketing efforts.

9. Salesforce Pardot

Salesforce Pardot home page screenshot
  • Pricing: Starts at $1,250 per month for up to 10,000 contacts

Pardot’s B2B marketing automation software focuses on the marketing side of email tracking. They also offer a wide range of automation features. 

Features include email A/B testing, lead identification, integrations, plus rendering, and SPAM filter check-ups to help optimize every aspect of your email marketing efforts.

10. Mailchimp

Mailchimp home page screenshot
  • Pricing: Mailchimp offers a limited Free plan. Paid plans start at $9.99 per month for up to 500 contacts. 

Mailchimp is the OG of email marketing, but they’ve expanded their platform to offer a variety of other marketing automation tools and channels. 

Their early roots still show, though. They offer powerful email marketing tools including A/B testing, robust email analytics, and all the email automation features you need to grow your business.

11. Zoho Campaigns

Zoho email marketing home page website screenshot
  • Pricing: Zoho Campaigns offers a limited Free plan. Paid plans start at $3 per month or $7 for 250 email credits. 

Zoho offers a range of marketing tools, including Marketing Plus, email, Bigin (a pipeline CRM for small businesses), and social media management. 

Their robust email tracking helps you pinpoint who’s opening your emails, how they’re engaging with them, and where. 

Zoho also supports A/B testing, so you can find the most effective subject line, CTAs, and more. Other features include dynamic emails, drag-and-drop workflows, and autoresponders.

12. Cirrus Insight

Cirrus insight home page screenshot
  • Email service supported: Gmail and Outlook (their highest tier is only available for Gmail)

  • Pricing: Starts at $27 per user/ per month

Cirrus Insight works a little differently than most of the email tools on our list—it’s effectively a sales software, but it’s entirely run and managed within your email inbox. (No switching back and forth between tools — woot!) 

That emphasis on email means they offer robust email tracking and analytics, plus less common features like attachment tracking and email templates.

It also syncs with Salesforce and your calendar to make scheduling meetings easier.

Tools to gauge email list quality and subscriber engagement

A lot of businesses focus on quantity rather than the quality of their email list. 

The problem is when your list is low quality and full of unengaged, uninterested subscribers, all of your email metrics suffer. The tools in this section help ensure your emails are going to real, engaged humans who actually want to hear from you.

13. Kickbox

Kickbox email verification software
  • Pricing: Kickbox prices by the number of verifications—starting at $5 for 500 verifications.

The fastest way to waste your email marketing efforts is to send them off to misspelled or nonexistent email addresses. 

Kickbox works on top of popular marketing automation and email marketing tools to verify email addresses before you hit send. 

By identifying misspelled addresses, Kickbox improves deliverability rates and increases email marketing ROI. They also provide detailed analytics from users including geolocation, open timing, devices, and email clients.

14. NeverBounce

NeverBounce email deliverability
  • Pricing: Starts at $0.008 per email for up to 10,000 emails. Volume discounts apply from there.

NeverBounce is the email verification and cleaning tool for enterprise businesses. 

The software works on top of your email marketing system and verifies email lists each time you send to improve list health. Other features include bulk and automated list cleaning.

15. Bounceless.io

best email tracking tools bounceless
  • Pricing: Starts at $19 for 2,500 email verifications

Bounceless.io promises to clean your email lists—so you can actually trust and glean insights from other metrics like email open rates, bounce rate, click-throughs, and more.

Other features include spam trap, duplicate address removal, risk validation, disposable email identification, and SMTP validation.

Email marketing tools with robust analytics

While there are dozens of tools you can use to improve your email efforts, there’s no substitute for picking the right email service provider (ESP) in the first place. 

These top-notch ESPs boast some of the best email analytics in the game.

16. Campaign Monitor

campaign monitor software tool
  • Pricing: Starts at $9 per month for up to 2,500 emails

Campaign Monitor is known for making it easy to create visually compelling emails—but their email analytics features are no slouch. 

Billed as a “full analytics suite,” Campaign Monitor offers in-depth analytics including geography, acquisition, and engagement, all broken down by campaign.

17. ActiveCampaign

ActiveCampaign email software
  • Pricing: Starts at $9 per month for up to 500 contacts

ActiveCampaign offers more than email marketing, but it’s best known for email automation. 

With a focus on split testing for improvement, ActiveCampaign makes it easy to optimize emails for opens, clicks, and purchases.

18. Yesware

Yesware email outreach

Yesware is one of the few email service providers that targets sales teams rather than marketing—and their email tracking features reflect that. 

With Yesware, sales reps can see and monitor leads and their email behavior throughout the customer journey. The reporting features also measure outbound prospecting performance and individual template performance.

Email tracking software for more opens and better results

The right email tracking software isn’t a one-size-fits-all solution. Sometimes, all you need is a quick add-on to tell you whether or not recipients open your emails. 

Other times, you need a full-featured email marketing software with robust reporting.

No matter what features you need, the tools above will help you measure your efforts and improve your email game — and in the end, that’s what it’s all about, right?

Note: Track the companies visiting your website starting with a free 14-day trial of Leadfeeder.


Jessie Taylor
By Jessie Taylor

Jessie is the content marketing manager at Leadfeeder. If you want to talk content, copywriting, organic social media, or sustainability, hit her up on LinkedIn.


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