Email marketing is one of the most powerful marketing strategies at your disposal. Whether you’re using it to deliver demos, increase brand awareness, or launch a new feature, email lets you reach prospects at any time — no algorithms, no payment required.
Making the most of email efforts, however, is another thing altogether.
This is why most B2B businesses track metrics like open rates. But just knowing someone opened your email isn’t enough.
It doesn’t tell you where that person is in the buyer’s journey
It doesn’t help you understand why they clicked or where they went from there.
It doesn’t help you contextualize the role email plays in your larger marketing efforts.
Say you know someone has opened your email and clicked on a link; how do you move that lead forward?
You don’t know which link they clicked on, you don’t know whether that person already engaged with your brand, and you don’t know what they did on your website after clicking.
Without context, data is just numbers.
But email tracking tools are a dime a dozen, and one that works for you might not work for another company. The right software depends on your team’s needs and the gaps in your existing tech stack.
So instead of listing a bunch of basic email open tracking tools, I’m sharing the tools that can help you track your email marketing campaigns and sales operation from end-to-end, and I’ve broken them down by use case:
Tools for tracking email opens and engagement
Marketing and sales software that includes email tracking
Tools to gauge email list quality and subscriber engagement
All-in-one email marketing tools with robust analytics
But first, let's talk about why you should care about email tracking services in the first place.
Note: Want to see which companies your emails and campaigns drive to your website? Sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more.
Leadfeeder is a website visitor identification tool that shows B2B businesses which companies visit their website, plus details on the company, where they came from, and what they’re looking at on the website.
Additionally, we can identify IP addresses and match them with company names — which makes us the perfect tool for web personalization.
If you’re wondering why a website visitor identification software company is talking about email tracking tools, it’s because our customers send emails, and they want to better understand how their email marketing drives ROI.
Let’s say you have an email campaign designed to drive demo signups. Regular email tracking tools can tell you when people open the email and maybe when they click on a CTA.
But what if you could see way more than that?
What if you could see all the pages they looked at on your website after clicking on the CTA?
What if you could see whether this click-through is the 1st, 3rd, or 15th person from their company to visit your site?
What if you could get notified if they come back to your website—unprovoked?
Our tool gives B2B companies access to all of this information and more — because we saw that gap in what email tracking tools provide.
We even built an integration with Mailchimp to bridge the gap between email and website activity and add the context of company identity to our customers’ email data.
Email campaigns and tracking are a key part of the buyer’s journey for most B2B marketers and sales teams we work with, and it’s our job to help them track that journey.
Learning who does and doesn’t open your emails can help you purge inactive email subscribers, tweak email subject lines, and optimize your email marketing strategy.
The tools below help do more than just send read receipts for your email. They also show you how many times an email was opened and if it was forwarded. Some offer other functionality, such as link tracking and valuable email engagement data.
1. Right Inbox
Email service supported: Gmail
Pricing: Right Inbox offers a limited free version. Paid plans start at $9.95 per month if you pay yearly.
Right Inbox is a Google Chrome extension that works within Gmail to supercharge your emailing efforts and provide you with a click tracking opportunity. Find out who reads and clicks your emails, how many times, and when with the email tracking feature. In addition to email tracking, Right Inbox also offers email reminders, sequences, and scheduling features.
Email service supported: Gmail and Outlook
Pricing: SalesHandy offers unlimited email tracking free for a lifetime for Gmail users. For outlook, its regular plan starts from $7/user/mo
SalesHandy offers free unlimited email tracking and email scheduling for Gmail. (Unfortunately, Outlook users can't use the free version.)
SalesHandy provides insights to increase your email productivity. You get instant desktop notification for every email open and link click. You can also create and save email templates on the go.
Paid versions allow you to integrate email insight with your CRM and Zapier so you can make the most of email data.
Email service supported: Gmail
Pricing: Mailtrack offers a limited free tier. Their paid Pro tier is €3 per month.
Mailtrack is another Gmailemail tracking tool that works as an extension in Google Chrome.
Perhaps one of the most capable, Mailtrack’s tool offers at-a-glance engagement information, a dashboard to view all tracked emails, and also works on mobile (iOS and Android).
Their free plan is pretty limited, but the paid plans are affordable, starting at just $4.99 a month.
Email service supported: Gmail
Pricing: Streak offers a free plan. Paid tiers start at $15 per user/ per month for a limited number of contacts.
Another Google Chrome extension for Gmail, Streak sets itself apart from other open tracking apps by leaning hard into the relationship management aspect.
It’s essentially a CRM solution built right into your Gmail inbox. You can track leads as they move through your pipeline and collaborate with your team via automatic sharing.
Email service supported: Gmail
Pricing: $9.99 per user/ per month, billed annually (They also offer a free 14-day trial.)
MailTag is one of the few open tracking tools that also gives you a high-level look at your overall open rates, link-click rates, and more.
With its Pings feature, MailTag adds a level of automation right to your inbox—enabling you to set up automated follow-up emails and get real-timenotifications.
6. AtomPark Software
Atomic Email Tracker is an online service for analyzing the effectiveness of email newsletters.
Find out who your subscribers are (based on their IP address and country), when they read your email, what links they click on, what device they used, and the results of previous campaigns.
It's easy to set up, so you can start tracking the results of your email campaigns fast.
7. MailTracker by Hunter
Email service supported: Gmail
Pricing: Hunter’s MailTracker is free for everyone.
As soon as your recipients open your emails, you can see the tracking details directly in Gmail. You can also see when emails are opened, how many times, and what devices users are on.
While it's not as powerful as other email trackers, it's free and provides a good amount of data.
Many sales and marketing software tools include support for email marketing and tracking, in one form or another. The tools in this section are the stand-outs for their email tracking and analytics features, on top of their main marketing and sales capabilities.
Note: If you want to see which companies your emails and campaigns drive to your website, sign up for a free 14-day trial of Leadfeeder. We'll show you who’s visiting your website, which pages they look at, and much more.
Pricing: HubSpot offers free plans for all of their software. Paid plans start at $50 per month for both the Marketing and Sales Hubs.
HubSpot offers a range of marketing and sales software, and each Hub has its own email tracking features tailored to the needs of marketers and salespeople.
The HubSpot Sales Hub tracks email opens and engagement, and it automatically loads that information into your CRM.
The Marketing Hub offers support for A/B testing emails, and full-funnel tracking helps you understand the long-term impact of your email marketing efforts.
9. Salesforce Pardot
Pricing: Starts at $1,250 per month for up to 10,000 contacts
Pardot’s B2B marketing automation software focuses on the marketing side of email tracking. They also offer a wide range of automation features.
Features include email A/B testing, lead identification, integrations, plus rendering, and SPAM filter check-ups to help optimize every aspect of your email marketing efforts.
Pricing: Mailchimp offers a limited Free plan. Paid plans start at $9.99 per month for up to 500 contacts.
Mailchimp is the OG of email marketing, but they’ve expanded their platform to offer a variety of other marketing automation tools and channels.
Their early roots still show, though. They offer powerful email marketing tools including A/B testing, robust email analytics, and all the email automation features you need to grow your business.
11. Zoho Campaigns
Pricing: Zoho Campaigns offers a limited Free plan. Paid plans start at €3 per month.
Zoho offers a range of marketing tools, including Marketing Plus, email, Bigin (a pipeline CRM for small businesses), and social media management.
Their robust email tracking helps you pinpoint who’s opening your emails, how they’re engaging with them, and where.
Zoho also supports A/B testing, so you can find the most effective subject line, CTAs, and more. Other features include dynamic emails, drag-and-drop workflows, and autoresponders.
12. Cirrus Insight
Email service supported: Gmail and Outlook (their highest tier is only available for Gmail)
Pricing: Starts at $10/user/mo (billed annually)
Cirrus Insight works a little differently than most of the email tools on our list—it’s effectively a sales software, but it’s entirely run and managed within your email inbox. (No switching back and forth between tools — woot!)
That emphasis on email means they offer robust email tracking and analytics, plus less common features like attachment tracking and email templates.
It also syncs with Salesforce and your calendar to make scheduling meetings easier.
Pricing: The tool has a free plan. Paid plans start at $9 per user, per month.
Mixmax helps you track the impact of your emails so you can measure what works and what doesn't. This email tracking software for Gmail, lets you know as soon as someone opens your message with real-time Google email tracking & alerts. In case you’re sending the email to a group, Mixmax will show you which individual opened your message, so you can follow up with precision.
A lot of businesses focus on quantity rather than the quality of their email list.
The problem is when your list is low quality and full of unengaged, uninterested subscribers, all of your email metrics suffer. The tools in this section help ensure your emails are going to real, engaged humans who actually want to hear from you.
Pricing: Kickbox prices by the number of verifications—starting at $5 for 500 verifications.
The fastest way to waste your email marketing efforts is to send them off to misspelled or nonexistent email addresses.
Kickbox works on top of popular marketing automation and email marketing tools to verify email addresses before you hit send.
By identifying misspelled addresses, Kickbox improves deliverability rates and increases email marketing ROI. They also provide detailed analytics from users including geolocation, open timing, devices, and email clients.
Pricing: Starts at $0.008 per email for up to 10,000 emails. Volume discounts apply from there.
NeverBounce is the email verification and cleaning tool for enterprise businesses.
The software works on top of your email marketing system and verifies email lists each time you send to improve list health. Other features include bulk and automated list cleaning.
Pricing: Starts at $19 for 2,500 email verifications
Bounceless.io promises to clean your email lists—so you can actually trust and glean insights from other metrics like email open rates, bounce rate, click-throughs, and more.
Other features include spam trap, duplicate address removal, risk validation, disposable email identification, and SMTP validation.
While there are dozens of tools you can use to improve your email efforts, there’s no substitute for picking the right email service provider (ESP) in the first place.
These top-notch ESPs boast some of the best email analytics in the game.
17. Campaign Monitor
Pricing: Starts at $9 per month for up to 2,500 emails
Campaign Monitor is known for making it easy to create visually compelling emails — but their email analytics features are no slouch.
Billed as a “full analytics suite,” Campaign Monitor offers in-depth analytics including geography, acquisition, and sales engagement, all broken down by campaign (with advanced segmentation).
Pricing: Starts at $9 per month for up to 500 contacts
ActiveCampaign offers more than email marketing, but it’s best known for email automation.
With a focus on split testing for improvement, ActiveCampaign makes it easy to optimize emails for opens, improvement of click-through rates (CTRs), and purchases.
Pricing: The tool has a free plan. Paid plans start at $15 per seat per month.
Yesware is one of the few email service providers that targets sales teams rather than marketing—and their email tracking features reflect that.
With Yesware, sales reps can see and monitor leads and their email behavior throughout the customer journey. The reporting features also measure outbound prospecting performance and individual template performance.
The right email tracking software isn’t a one-size-fits-all solution. Sometimes, all you need is a quick add-on to tell you whether or not recipients open your emails.
Other times, you need a full-featured email marketing software with robust reporting.
No matter what features you need, the tools above will help you measure your efforts and improve your email game — and in the end, that’s what it’s all about, right?
Note: Track the companies visiting your website starting with a free 14-day trial of Leadfeeder.
Now that you're here
Leadfeeder is a tool that shows you companies that visit your website. Leadfeeder generates new leads, offers insight on your customers and can help you increase your marketing ROI.
If you liked this blog post, you'll probably love Leadfeeder, too.Sign up