Account-Based Marketing

Account-based marketing, sometimes referred to as key account marketing, is a B2B marketing strategy that flips the sales funnel upside down to focus on the people, rather than the product.

Rather than marketing your product or service to everyone and moving interested parties through the sales funnel, ABM identifies key accounts and then uses personalized content and targeted outreach to convert those specific accounts. ABM is most often used by enterprise B2B companies, but can also help SMB close valuable leads.

New to account-based marketing? Start with our Step-by-Step Guide to Account-Based Marketing, then check out the posts below to learn how ABM can help your brand convert high-value leads.

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As seen in

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  • {::nomarkdown}Entrepreneur Magazine{:/nomarkdown}
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  • {::nomarkdown}Mashable{:/nomarkdown}
  • {::nomarkdown}Social Media Examiner{:/nomarkdown}