Lead Forensics makes bold claims about having one of the best databases in the industry, but before you buy in, there’s one big question: how much does it actually cost?

The problem is, Lead Forensics doesn’t publish its pricing. To get a quote, you’re required to book a demo, leaving you guessing whether it’s a $20 tool or a $2,000 investment. That lack of transparency makes it hard to evaluate if it’s the right fit for your business.

In this guide, we break down how Lead Forensics pricing works, what you can expect to pay, and how it compares to alternatives like Leadfeeder so you can make a more informed decision.

Note: Don’t want to jump through hoops to figure out the Lead Forensics pricing? Try Leadfeeder free for 14 days — no demo required. 

How does Lead Forensics work? 

Lead Forensics is a tool that reveals which companies visit your website. They claim to have the industry's most robust database, enabling the software to better track and identify leads. 

There's a lot to like about Lead Forensics on the features side — the tool includes a built-in CRM so you can manage the entire lead process right from the dashboard. Neato. 

Lead Forensics also has some cool customization options, such as color coding and a wide range of filters, so you can filter leads and track the companies that matter most to you. 

(P.S.: Leadfeeder has custom filters, too.)

Lead Forensics also has a mobile app, so your sales and marketing teams can manage leads on the go.

Lead Forensics pricing vs Leadfeeder pricing 

Lead Forensics doesn't list its pricing online. Like many other SaaS companies, Lead Forensics offers "custom" packages for each company. 

While that sounds fine, it makes it difficult to compare your options easily. Here's the Lead Forensics pricing page for reference.

According to Capterra, pricing for Lead Forensics ranges between $99 and $2,000 per month, based on the number of leads you rake in. Signing a longer contract (24 or 36 months) will earn you a slight discount. 

To be fair, they do offer a built-in CRM, so if you're in the market for both a CRM and a lead identification tool, the cost might be worth it. (The average paid CRM platform costs around $40 per month, per user, which can definitely add up.)

Also, Lead Forensics offers most visitors a free 7-day trial. If you click around the website a bit, Lead Forensics will show a pop-up that extends the 7-day trial to 14 days. 

(Not to boast, but Leadfeeder offers everyone a free 14-day trial.)

When Lead Forensics' pricing is compared to Leadfeeder's, ours is more transparent. Leadfeeder believes that pricing transparency builds trust. 

You know what to expect before you ever talk to a salesperson — and you can try our software free for 14 days with no questions asked (we won't even ask for your payment info!). 

Here's a look at Leadfeeder plan options.

On a budget? You can use our Free version of Leadfeeder for free forever. The data is limited, but you'll see which company has visited your site in the last 7 days. 

Our paid plan starts at $99 per month for up to 50 leads. Got more leads? No problem. 

Here's what you can expect to pay for Leadfeeder based on the number of leads you collect.

Keep in mind, our traffic filters allow you to filter leads so you only see (and pay) for relevant leads. For example, if you're based in France and don't want to see leads from the US, you can filter US-based companies from your list.

Contract terms and flexibility

While we won’t touch on Lead Forensics contracts here because they're not officially documented on their site, the Capterra review below mentions an experience with their contract with Lead Forensics.

On the flip side, Leadfeeder has flexibility with contracts.

You can cancel or downgrade to the Lite Leadfeeder plan at any time. We do offer a discount if you choose to pay annually, but we don't lock you into an expensive, long-term contract.

How do customers feel about Lead Forensics? 

"Well, of course, you think Leadfeeder is better, it's your tool!" That's fair. As much as I try, it's hard to be totally unbiased. So, let's look at reviews from real customers.

According to Capterra, customers gave Lead Forensics an overall score of 3.7 out of 5 stars. Customers reported issues with customer service and missing the contract cut-off period, which forces customers to pay for the software for an additional three years. 

Here's a look at the top pros and cons from customers on Capterra: 

On G2, Lead Forensics earned an overall rating of 4.3 out of 5 stars. Some customers report that the tool is hard to use and expensive. Here's one of their top reviews from a marketing director at a mid-market company:

Several G2 reviews mentioned Lead Forensics was hard to use and expensive. How does Leadfeeder stack up? Customers gave us 4.3 out of 5 stars on Capterra and 4.3 out of 5 stars on G2.

Here is what customers on G2 have to say about Leadfeeder:

Try the Lead Forensics alternative, Leadfeeder, free for 14 days

There is no one-size-fits-all solution for website identification. Some features you love might make another company want to pull their hair out. 

I’m not saying Leadfeeder is the right solution for every company — but I do think Leadfeeder is a better choice for most companies looking to find better leads and track marketing efforts. 

The great news is, you don't have to take our word for it. You can try all Leadfeeder features for free for 14 days. No demo, no contract; you don't even have to give us your credit card info. 

Just sign up, add the Leadfeeder tracker to your site (which only takes a few minutes), and you will start seeing leads today. 

Note: Don’t go through the hassle of a demo before your trial. Sign up for a free, 14-day Leadfeeder trial today, all on your own.