Introducing Google Data Studio: An Exciting New Leadfeeder Add-On Feature Launch!

Introducing Google Data Studio: An Exciting New Leadfeeder Add-On Feature Launch!

04 September 2020 by

Our last gift to you for the holiday season: Now, Leadfeeder customers can unite data in one place by utilizing our new integration with Google Data Studio! Users can now easily connect data from spreadsheets, Analytics, Google Ads, Google BigQuery and most importantly: Leadfeeder.

If you’re already a customer, log in and you can add on a 14-day free trial. All you need is a Google account to utilize Google Data Studio.

With this powerful integration, customers like you can also group Leadfeeder data by multiple dimensions, such as campaigns, keywords, page URLs, (to name a few), to create cohesive reports and dashboards—no code or queries required.

This means you can showcase valuable reports to stakeholders and coworkers to offer insights into the activities you’re tracking in-app, as noted above. This is important because, oftentimes, marketers struggle to show the ROI of their efforts, but with this integration, problem solved. It makes this facet of the daily struggle friction-free.

According to Google, when using Google Data Studio, users can also “…create meaningful, shareable charts and graphs with a few clicks — just drag and drop. Customize everything from colors to logos, add shapes and images, insert dynamic controls, and easily give viewers a way to select the data they want to see in a report from multiple sources.”

This gives users the ability to craft branded presentations that look pretty slick because you have the power to customize the look-n-feel, and have greater control over what reporting data you’d like to share.

Overall, this integration gives sales and marketing teams the opportunity to drill into deeper insights, track new visitor behavior on-site like never before, and the ability to create custom reports utilizing accurate data from Leadfeeder and Google with more ease.


With Leadfeeder and Google Data Studio combined, you can visualize the story your lead generation efforts are creating. Create versatile, custom reports to send to different stakeholders in your company so they can focus on qualifying the leads that matter most and the marketing data they need to measure success.


Embed Leadfeeder data to your Google Data Studio dashboards.


Group your Leadfeeder data by multiple dimensions (campaigns, keywords, page URLs, and much more).


Create versatile reports for different stakeholders in your company.


I worked with our Head of Marketing to create a unique keyword report using the new Google Data Studio integration. We created a report that shows what keywords individual people are using in search engines to bring traffic to our website, and this helps marketing tremendously. Even if a website visitor only looked at a page for 30 seconds, how did they find us? We now spend our time and effort on those leads, rather than trying to buy lists of unqualified contacts.

John Day, Sales Engineer @ SP Marketplace


Step 1: Log in or Sign up for Leadfeeder for a free trial.

Step 2: Visit our Integration page for more details on Google Data Studio.

Step 3: Read our Support article here for detailed information on payment and setup instructions.

Step 4: Read our Customer Success Story on how real users use Leadfeeder and Google Data Studio together to unite sales and marketing efforts.

Anna Crowe
By Anna Crowe

Anna is the Assistant Editor for Search Engine Journal and Content Strategy Lead at Leadfeeder. Over the last 9 years, Anna has successfully developed and implemented online marketing strategies, SEO, and conversion campaigns for 100+ businesses of all sizes; from the Fortune 500, to startups, and nonprofits. She enjoys burritos and puppies (in that order).

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