60-Second Summary
Pipedrive now includes Web Visitors, a native feature built with Leadfeeder technology that surfaces high-intent companies visiting your website directly inside the CRM. It simplifies lead identification and enables timely, targeted outreach without adding new tools.
Key takeaway: Real-time identification of engaged companies inside Pipedrive boosts conversion likelihood and shortens prospecting cycles.
Standout strategy: Leverage buyer intent signals to time targeted outreach when a lead is hottest, using familiar CRM workflows rather than introducing separate tools.
Quick setup: Install the Leadfeeder Tracker script in your site header (≈2 minutes) to start seeing companies and behavior in Pipedrive; already tested by 12,000 users.
Real-world lesson: An integration-first approach reduces friction—combining CRM and web traffic insights lets sales prioritize high-quality leads without disrupting existing processes.
*This summary was created with AI assistance, using our original content.
We’re excited to announce a brand-new native feature in Pipedrive: Web Visitors. Web visitors can access some of the features available in Leadfeeder, offering a powerful add-on to Pipedrive's lead management product set.
In this article, we’ll highlight what this means to our users and why we’re so excited about it.
About the Web Visitors feature in Pipedrive
We’re going to be real with you — diving into your website's traffic to understand visitors’ behavior requires time, patience, and experience with the tools. And finding your ideal customer to target is exhausting. Not all visitors to your website become customers.
That’s completely normal. We have all been there, including me. To help, we combined forces with Pipedrive to help change your outreach game.
We spoke to Pipedrive’s CTO, Sergei Anikin, who told us that several studies have shown that prospecting and finding high-quality leads is the biggest pain point sales professionals struggle with every day.
“Web Visitors is a powerful lead generation tool born from more than a year of collaboration between top engineers in two companies. This advanced feature provides sales teams with valuable information, allowing them to approach prospects with targeted messages at the time when the lead is the hottest,” said Anikin.
The new feature analyzes website traffic to pinpoint the best potential customers to target during the first stages of your lead funnel. We’ve done the work, so you don’t have to.
Our CEO, Pekka Koskinen, shares, “Having worked with Pipedrive as an integration partner for many years, we are proud to be a native feature within their lead management toolset. Web Visitors comes after close to 10 years of development of the Leadfeeder product, offering users an easy-to-use way to identify, qualify, and connect with companies visiting their website.
Our number one priority has always been to equip sales with intelligence that is easily visualized in the tools they use daily. Having a platform that meets traditional CRM and lead generation needs means there will be no time wasted implementing new tech or changing existing sales processes. This is truly game-changing. This partnership enables sales teams to increase their effectiveness, with no time spared.”
Pipedrive users can now identify the companies that are most engaged with your website, and as a result, more likely to turn into customers, without ever leaving the Pipedrive platform.
How to set up Web Visitors in Pipedrive
To set it up, simply implement the Leadfeeder Tracker script into the header of your website. It takes about 2 minutes — easy peasy.
Once implemented, companies and their behavior appear within Pipedrive’s Web Visitors. For the last 60 days, Web Visitors has been tested by 12,000 existing Pipedrive users and is now available to all Pipedrive users.
As you can see, Web Visitors is pretty simple. Almost everything you need to do in order to crush your sales goals and improve outreach is to use real buyer intent data.
Are you ready for better results? Well, you can find it with Web Visitors directly inside Pipedrive. We’re waiting for you on the other side. ;)
To find out more, check out our press release.
Senior Director GTM Execution @ Leadfeeder
Marvin Karis is a go-to-market leader at Leadfeeder with deep experience across sales leadership, revenue operations, and GTM execution. His work focuses on helping revenue teams turn data and buyer signals into structured processes that generate predictable pipeline.
Having worked closely with sales and marketing teams across the Leadfeeder platform, Marvin brings a practical understanding of how companies use lead data, enrichment, and automation to prioritize accounts and engage prospects more effectively.
