60-Second Summary
Pipedrive has launched a native Web Visitors feature, powered by Leadfeeder technology, to surface companies visiting your website and expose buyer intent directly inside the CRM. The feature simplifies prospecting by turning anonymous web traffic into prioritized leads without leaving Pipedrive.
Key takeaway: Web Visitors brings Leadfeeder-style identification into Pipedrive so teams can identify and prioritize high-intent companies directly in their existing workflows.
Standout strategies and tactics: Prioritize outreach using real-time intent signals, send targeted messages when engagement is highest, and keep all actions inside Pipedrive to avoid tool switching.
Real-world lessons/framework: Validate new features with pilots (12,000 users tested Web Visitors), favor simple installs and fast time-to-value, and embed insights into existing CRM pipelines to increase sales effectiveness.
Implementation tip: Install the Leadfeeder Tracker in your site header (≈2 minutes), monitor engagement, and act on identified companies inside Pipedrive to start capturing higher-quality leads quickly.
*This summary was created with AI assistance, using our original content.
We’re excited to announce a brand-new native feature in Pipedrive: Web Visitors. Web visitors can access some of the features available in Leadfeeder, offering a powerful add-on to Pipedrive's lead management product set.
In this article, we’ll highlight what this means to our users and why we’re so excited about it.
About the Web Visitors feature in Pipedrive
We’re going to be real with you — diving into your website's traffic to understand visitors’ behavior requires time, patience, and experience with the tools. And finding your ideal customer to target is exhausting. Not all visitors to your website become customers.
That’s completely normal. We have all been there, including me. To help, we combined forces with Pipedrive to help change your outreach game.
We spoke to Pipedrive’s CTO, Sergei Anikin, who told us that several studies have shown that prospecting and finding high-quality leads is the biggest pain point sales professionals struggle with every day.
“Web Visitors is a powerful lead generation tool born from more than a year of collaboration between top engineers in two companies. This advanced feature provides sales teams with valuable information, allowing them to approach prospects with targeted messages at the time when the lead is the hottest,” said Anikin.
But the bigger problem is how much time gets burned on opportunities that were never likely to close in the first place. As James Ski, founder of Sales Confidence, puts it:
"Statistically, 60 to 70% of your pipeline will never close. As sales professionals, we're spending too much time with opportunities that are never going to close." - James Ski, Founder, Sales Confidence
That’s the inefficiency Web Visitors is designed to remove. Instead of chasing more names, it helps teams focus on the companies already showing real intent.
The new feature analyzes website traffic to pinpoint the best potential customers to target during the first stages of your lead funnel. We’ve done the work, so you don’t have to.
Our CEO, Pekka Koskinen, shares, “Having worked with Pipedrive as an integration partner for many years, we are proud to be a native feature within their lead management toolset. Web Visitors comes after close to 10 years of development of the Leadfeeder product, offering users an easy-to-use way to identify, qualify, and connect with companies visiting their website.
Our number one priority has always been to equip sales with intelligence that is easily visualized in the tools they use daily. Having a platform that meets traditional CRM and lead generation needs means there will be no time wasted implementing new tech or changing existing sales processes. This is truly game-changing. This partnership enables sales teams to increase their effectiveness, with no time spared.”
Pipedrive users can now identify the companies that are most engaged with your website, and as a result, more likely to turn into customers, without ever leaving the Pipedrive platform.
How to set up Web Visitors in Pipedrive
To set it up, simply implement the Leadfeeder Tracker script into the header of your website. It takes about 2 minutes — easy peasy.
Once implemented, companies and their behavior appear within Pipedrive’s Web Visitors. For the last 60 days, Web Visitors has been tested by 12,000 existing Pipedrive users and is now available to all Pipedrive users.
As you can see, Web Visitors is pretty simple. Almost everything you need to do in order to crush your sales goals and improve outreach is to use real buyer intent data.
Are you ready for better results? Well, you can find it with Web Visitors directly inside Pipedrive. We’re waiting for you on the other side. ;)
To find out more, check out our press release.
Senior Director GTM Execution @ Leadfeeder
Marvin Karis is a go-to-market leader at Leadfeeder with deep experience across sales leadership, revenue operations, and GTM execution. His work focuses on helping revenue teams turn data and buyer signals into structured processes that generate predictable pipeline.
Having worked closely with sales and marketing teams across the Leadfeeder platform, Marvin brings a practical understanding of how companies use lead data, enrichment, and automation to prioritize accounts and engage prospects more effectively.
