Define your target audience
Upload your target account list or use Target to build a list from our database of 30M+ companies.
Reach your ideal customers with B2B display ads
Target specific companies’ IP addresses with programmatic display ads so they see your ads even if their employees are working remotely.
14-day free trial. No credit card required.
Join over 15,000 companies growing with Leadfeeder
Get ahead of the competition by directly reaching your target accounts
Stop chasing the wrong leads. Reach your ICP directly and efficiently. Prepare your ad creatives, set up your campaign, and streamline your B2B marketing.
Setup your marketing campaign
Define your campaign budget, select campaign locations, upload your ad creatives, and launch your campaign.
Measure the true impact of your ads
Get insights on how your accounts react to your campaign and engage with your website through unique account-level tracking.
Reach your ideal customers without wasting Ad spend
Raise awareness with your ideal customer profile
Create brand or product awareness campaigns targeted to your most important account lists. Drive high-quality traffic to your website with less wasted ad spend.
Retarget companies instead of individuals
The B2B buyer journey often involves multiple stakeholders within a company. Campaigns expands traditional remarketing by retargeting all decision-makers, instead of just the website visitor, to influence the entire buying committee throughout the deal cycle.
Automatically target open CRM deals
Convert more prospects into customers by advertising to the same companies your sales teams are pursuing.
Leeadfeeder automatically updates your list of open CRM deals so that you can keep your brand or product top of mind with campaigns targeting them, nurtured leads, and prospects.
Target, run, and optimize your B2B ads with:
Ad spend optimization
Unlike many other solutions, we can precisely target your accounts and serve your ads to them while they are working.
IP-based account targeting
Target the IP addresses of companies where your prospects work without the need for cookies. Show your ads to the employees of those companies, even if they are working remotely.
Account-level tracking
Learn which companies were exposed to your campaigns right in your Campaigns dashboard. You can even track if they visit your website via another channel after seeing your ads.
Far-reaching inventory
We access multiple inventory sources on the supply side to access billions of available impressions. We also serve ads on corporate IPs, regardless of where they are used—at home or in the office.
Elevate your efforts with cross-product functionality
Campaigns & Web visitors
Reach your ideal customers by engaging your target account lists with IP-based display ads. Raise awareness with your ideal customer profile, target the open deals your sales team are pursuing and reach the entire buying committee, instead of just individuals.
Campaigns & Target
Expand traditional remarketing by targeting all decision-makers, instead of just the website visitor, and influence the entire buying committee throughout the deal cycle. Create a list from your Leadfeeder’ feed and use it to send highly targeted B2B ads.
Leadfeeder plays nice with all your favorite tools
Don’t see your favorite tool listed? Use Zapier to automatically send Leadfeeder’ data to over 5,000 apps, including CRMs, spreadsheets, BI tools, and more.
Salesforce
CRM
Pipedrive
CRM
MS Dynamics
CRM
Hubspot
CRM
Zoho
CRM
Looker Studio
Analytics
Gong
Analytics
Google Ads
Analytics
Meet the revenue pros who choose Leadfeeder
Enterprise Health
"It was hugely encouraging to see the conversion rate on the campaigns. 70% of target companies that saw a Campaign ad converted into a website visit. This supports our ABM strategy by driving our most desirable prospects further down the funnel."
Mary Gage
Digital Marketing Specialist
70%
ad viewed to website visited conversion rate
0.2%
average campaign CTR
Ambassify
I would definitely recommend using they Leadfeeder platform so that companies aren’t looking around for insights and leads in the dark. These insights are essential to work in a more focused and targeted way which increases workflow efficiency.
Nils Hölscher
Account Executive
25%
uplift in outbound sales conversion
40%
more upsell opportunities
S.I.E
"With the help of Leadfeeder, we are working more efficiently in terms of time and resources. After the setup and training, we were able to get started straight away and we now know exactly what makes our competition tick."
Sami Badawi
Head of Marketing and Corporate Communication
90%
research time saved
Wolters Kluwer
“Using Leadfeeder, we can examine our specific target markets and discover new sales opportunities. Our sales team is thrilled about the data quality that they receive from Leadfeeder Target.”
Jessica Bo Siedschlag
Product Management ADDISON @ Wolters Kluwer
50%
less time spent on research
30%
increase in qualified lead volume per month
Resources to power up your pipeline
Your questions, answered
What type of campaigns can Campaigns support?
Campaigns best supports top-of-funnel and mid-funnel advertising campaigns. This means that you can drive awareness or consideration of your brand, product, or service to your target audience. The main performance metrics of these campaigns are impressions, CTR, and website visits.
What type of ads can we run?
Standard Display banners. These are; 120x600, 160x600, 300x250, 300x600, 728x90, 970x250 Both .jpg and .png are supported.
Where will my ads be shown?
We plug into several inventory sources across the programmatic supply side, including Google, Rubicon, Appnexus, and Pubmatic, to access billions of available impressions. We serve ads to company IPs wherever they are engaged across the internet, at home, or in the office. This means we can maximize the campaign's budget, as we only serve an impression when the user at the IP is actively on a website.
How can you target specific companies?
Campaigns are fundamentally powered by IP data. This means our primary targeting capability is to target organizations via their IP. Additionally, we are able to target by 3 location types:
Global: No location targeting
Region: Targeting EMEA, AMER or APAC
Country: Targeting any country
Please note that ads will only be shown to the IPs of companies that fall into their selected region.
Are you able to target specific individuals/job roles?
No. For the time being, with Campaigns you can only target companies.
Does Campaigns use third party cookies?
No. Leadfeeder uses IP-based targeting, making it immune to cookie policy changes.
How can you target companies if their employees are working remotely?
At Leadfeeder we track dynamic and static IPs and then match them with a custom database. In most cases, companies have static IP addresses, while households have dynamic IP addresses. We use multiple commercially available databases. Also, our engineering team has developed algorithms to combine commercially available databases with our own proprietary database effectively. Our proprietary database focuses on identifying cases that are not possible based on commercially available or public data sets. Our database receives a constant stream of updates from multiple data sources to stay up to date when ownership of IP addresses changes. This allows us to identify companies even if the dynamic address is allocated for them for a short period, like when their employees visiting your website are working remotely.
We do not have a list of accounts, how can we start?
Identifying your target accounts and building your list starts with Leadfeeder. Then, you can use Target to create your list. Use the filters to find companies that match your ideal customer profile or other desired target audience and add them to a list. Alternatively, within Leadfeeder, build a Custom Feed filtering on signals you think reveal the type of company you would like to target and click “add to list”. This can be done on a company level too.
How many companies can we target?
Depending on the size of the companies, the minimal amount of companies to target in a single campaign could be as low as 20. The maximum number of companies that can be targeted with Campaigns is 50,000.
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