Key Takeaway
S.I.E., a specialist in embedded systems, computing power and medical/display units, leverages Leadfeeder to gain comprehensive market and competitor insights. The platform’s Target and Connect tools transformed their competitor mapping, automated monitoring and sales research workflows.
Key takeaway: Leadfeeder exposed that S.I.E.’s assumed competitor set (3–4 companies) was inaccurate, revealed real competitors (including those poaching clients), and provided up-to-date company data that strengthened customer relationships.
Product used: Leadfeeder platform — primarily Target and Connect, including AI-powered "Find similar companies", trigger events, automated company monitoring and intelligent email alerts.
Standout strategies: Use WZ industry codes and the AI "Find similar companies" to map relevant competitors; create monitored company lists in Connect; rely on trigger-based alerts and concise company profiles (including key financials) as conversation starters.
Real-world results: 90% reduction in time spent on sales planning and new customer acquisition, about 30 minutes needed to fine-tune Leadfeeder results, clearer competitor lists (vs. the previous mistaken 3–4 names) and high-quality data coverage in the D‑A‑CH region.
*This summary was created with AI assistance, using our original content.
An introduction to S.I.E
As a specialist in the fields of embedded systems, computing power as well as medical and display units, S.I.E. (System Industrie Electronic GmbH) benefits from the powerful Leadfeeder platform, using it to gain a comprehensive market and competitor insights.
We spoke to Sami Badawi, Head of Marketing and Corporate Communication at S.I.E. System Industrie Electronic GmbH, and were very happy to hear just how satisfied he and his colleagues have been since they started using Leadfeeder. He gave us a comprehensive look into both how they use our software as well as the market benefits S.I.E gained with Leadfeeder.
The Challenge: Limited Insights into the Market
For a long time, S.I.E relied on its intuition about its own market and competitors which unfortunately wasn’t fruitful. Before the introduction of Leadfeeder, the company assumed that they knew exactly who their competitors were, monitoring three or four other companies. The problem was, these companies weren’t actually competitors at all!
It was only after the introduction of Leadfeeder, that S.I.E really began to hone in on the competitors that were actually relevant to them, some of which were even poaching business clients. Because the Austrian company wasn’t able to gain a real overview of their market, they knew they had to take action.
S.I.E also struggled with data completeness and being up-to-date before the introduction of our products. These issues meant tedious background research–like manually checking the internet for updates on customers or competitors–for the sales team even before they could even think about acquiring new customers.
During the Covid-19 pandemic, S.I.E wanted to stay updated on their clients’ most important happenings and obtain useful conversation starters. They even subscribed to popular daily newspapers to help channel the constant flood of information.
The Solution: Higher success rates with the complete package from Leadfeeder
Competitor Analysis
The most important thing for S.I.E was a market overview and competitor monitoring. Using our products, Target and Connect, ensures that information on competitors or sudden market developments doesn’t escape their notice. The Leadfeeder cloud software delivers up-to-date company data and provides S.I.E with the newest information via intelligent email alerts.
To identify their competitors and monitor them in detail, S.I.E uses a variety of search filter options in Leadfeeder Target.
*WZ Codes are the German industry codes and are comparable to the British SIC codes.
S.I.E uses the “Find similar companies” function to identify more competitors. To do this, S.I.E enters known competitors and Leadfeeder's AI technology identifies companies that are similar to them based on website content.
Research and Client Acquisition
We talked about how the sales team’s at S.I.E was bogged down by time-consuming research. Thanks to Leadfeeder, the team has reduced the time spent on sales planning and new customer acquisition by 90%!
With the help of trigger events, knowing about recent company updates can be great conversation-starters. Thanks to Leadfeeder, the time-consuming search for key financial numbers has finally come to an end. These figures can now be seen at a glance in clearly laid out company profiles provided by the Leadfeeder tool.
Another win for them is the automated company monitoring. Thanks to Leadfeeder Connect. S.I.E, has created company lists and now receives email alerts when there is news from one of these groups.
Leadfeeder is extremely easy to use – if you know how to google, you’ll also be able to use Leadfeeder. All the tools are very intuitive and deliver exactly the results we need.
Summary: Leadfeeder all day, every day
For Sami Badawi and his team, one thing is certain: They’ll turn to Leadfeeder time and again. Instead of the time-consuming manual reports, they only have to spend 30 mins fine tuning the results from Leadfeeder’s tools. They’ve also been able to strengthen their relationships with customers using the deeper insights they’ve gained.
Let’s not forget about the quality of Leadfeeder's data. This alone was enough to impress S.I.E with its scope and actuality within the D-A-CH region.
Content Marketing Manager @ Leadfeeder
Sanjana Murali is a Product Marketing Manager at Leadfeeder with more than a decade of experience in B2B SaaS product marketing and content strategy. She specializes in translating complex product capabilities into clear messaging that resonates with marketing and sales teams.
Sanjana has led product launches, developed messaging frameworks, and built content strategies that help companies understand and act on buyer intent. Her work bridging product, marketing, and customer insights informs her perspective on how businesses can identify website visitors and turn anonymous traffic into actionable sales opportunities.