Key takeaway
Bechtle PLM helps manufacturers with product lifecycle management, where precision and relevance decide every conversation. Building a full picture of each prospect used to take its team several minutes of manual research per company. With Leadfeeder, that information is centrally available, clearly structured, and ready to use. Research now takes less than a minute per company on average, giving the team more time for the conversations that matter.
Key takeaway: Bechtle PLM made new customer research faster without losing quality or depth.
Products used: Companies for precise audience selection, and Web Visitors to understand the reach of online activities.
Standout strategy: one tool shared by sales agents, marketing, and management.
Real-world results: research down from several minutes to under one minute per company, with organic adoption across teams.
[This summary was created with AI assistance, using our original content]
*This summary was created with AI assistance, using our original content.
Get to know Bechtle PLM
Bechtle is one of the leading IT providers in Europe. Within the group, Bechtle PLM focuses on the needs of the manufacturing industry. Its 600+ experts deliver CAD, PDM, simulation, and manufacturing software, plus hardware, consulting, and training.
Heiko Burkhardt is Director Growth Management at Bechtle PLM. He's responsible for strategic new customer acquisition.
The challenge: hours lost to manual company research
In manufacturing, a generic approach doesn't work. Before every conversation, Bechtle PLM's team had to research each company in depth and piece together a complete picture by hand.
"In B2B, every strong customer relationship starts with relevance. That relevance only exists when you truly understand who you are speaking to."
That depth came at a cost:
Manual research: several minutes spent gathering information on every company
Slower pipeline: the time it took limited how fast new opportunities could be found
No compromise on quality: any faster process still had to keep the same depth
"This process was necessary, but also extremely time-consuming. It limited the speed at which we were able to identify and develop new opportunities. Our objective was clear. We wanted to make this process not only faster, but smarter, without losing any quality or depth."
The solution: company data in one place, ready to use
Leadfeeder brought the information Bechtle PLM needed into one place. Sales agents now use it every day for company research. Marketing and management use Companies to select precise audiences, and Web Visitors to see how online activities perform.
Information that previously required manual effort to gather is now centrally available, clearly structured and immediately usable. Our agents work with Leadfeeder on a daily basis. It supports them directly in their research and gives them back valuable time.
The rollout didn't need a push. Teams picked Leadfeeder up quickly because it was easy to use.
What stands out most is how naturally the tool was adopted. It did not feel like a traditional rollout. Instead, it was quickly embraced. The intuitive interface made it easy to integrate into our daily workflows.
The results: research cut to under a minute per company
The impact shows up in daily work. Research that took several minutes per company now takes under one minute on average.
The impact is clearly visible in our day-to-day work. What used to take several minutes of research per company now takes, on average, less than one minute.
What changed for Bechtle PLM:
Research time down from several minutes to under one minute per company
One tool for sales agents, marketing, and management
Fast, organic adoption without a traditional rollout
With less time spent on research, the team has more time for the conversations that matter.
For us, this means one thing above all. We can focus more on the conversations that truly matter. That's why Leadfeeder is a strong recommendation for any B2B organisation that wants to engage more effectively, better understand its audience and work more efficiently.
